IEEC 2018 - The Entrepreneurial Medic

In the session, the presenters will share insights into the design of their courses, the materials they have used, example tasks and, importantly, feedback from the students themselves exploring the value they have derived from the programmes. To achieve this we will each describe, and subsequently contrast, our approaches with specific regards to:

• Getting this in place - channels, meetings, chain of authority;
• Promotion - getting students interested, sign ups etc.;
• Content/structure - what is delivered and how; and
• Feedback and revisions

Transcript

1. The Entrepreneurial Medic IEEC 2018 Dr Charlotte Hope @dr_charlottew Matthew Rogers-Draycott @draycottmc Design via @lauravandoore
2. 1948 2018
3. Innovation (Noun) [in-uh-vey-shuh n] 1. Innovation Challenges 2. Innovation Portal & Scorecard 3. National Accelerator 4. Testing Sites 5. Clinical Entrepreneur Programme
4. Student Selective Components SSC’s = > Elective courses; > 10% of an under-graduate medical degree; > Cover a variety of topics; > Can be clinical or non-clinical; > Med schools independently decided on their own content; and > SSC’s can be assessed but some are purely experiential.
5. The Programmes
6. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Introduction Value Proposition Guest Talk Business Tools Field Trip Guest Talk Market Research Guest Talk Organisational Awareness Field Trip Guest Talk Reflection and Feedback Assignment: P2 - Presentation P3 - e-Portfolio Med School Objectives: Increasing Primary Care Awareness Medical Skill Development Understanding Innovation in Health Ent Department Objectives: Engage with medical students Raise awareness of innovation in healthcare Stakeholder Objectives: Engage with students Profile raising Teaching Philosophy: Action learning Experiential learning Reciprocal/Peer teaching Educator Input: Programme Design Resources
7. Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Intro Context Perspectives Brainstorms Guest Talk Ideation Value Guest Talk Validation Research Ideation Value Iteration Research Guest Talk IP Iteration Research Guest Talk Mentoring Research Presentation Guest Talk Careers Guest Talk Pitching Final Pitches Assignment: Report Pitch Reflection Med School Objectives: Career Preparation Skill Development Broader Offering Teaching Philosophy: Action Learning Experiential ‘For’ Entrepreneurship Ent Department Objectives: Developing Practice Up-Skilling in a New Context Building Bridges Stakeholder Objectives: Student Development Educator Input: Programme Design Materials Assessments
8. Buckingham Newcastle Getting it in Place - Med School Meetings Promotion - Board via Med School - 8 Students Structure - Non-Clinical - 10 Weeks - Half Day Teaching - Half Day Project Work Content - Perspectives on Entrepreneurship - Value Creation - Ideation - Research and Validation - IP - Career Advice - Presentation Technique Feedback and Revisions - Content - Assessment Getting it in Place - SSC Coordinator meeting - Student Staff Committees - Primary Care Lead Promotion - Limited - 2 Students (!) - Next Year Will Use Stories from This Year Structure - Clinical - 6 Weeks - Full Day Teaching - Half Week in Practice Content - Value Creation - Innovation in Health Care - Entrepreneurship and Enterprise in Primary Care Feedback and Revisions - Title - Positioning on SSC Student Search Area
9. I was worried that my students would know most of what I was telling them i.e. basic business knowledge – but they didn’t (SWOT, stakeholder analysis) I learnt a lot from my students and had to be honest when I was going to be limited in my understanding – primary care models. Students responded very well and could see the applicability of what they were learning both for now and in the future Careers Advisers inform me that when medics want to change profession it is due to the lack of creativity within their role – understanding innovation and entrepreneurship helps to address this need I had very little time to plan; when I went to my first meeting it was about another module! I was really lucky that the Med School worked with me to source interesting guest speakers from health, education, and industry which added a great dimension. I found the students very interesting to work with. Going in I didn’t understand their abilities, contexts or frames of reference. While I was surprised that they knew more than I thought I still had to simplify a lot of my delivery. Most of the students grasped the lessons and engaged with the process but, for some this wasn’t a first choice! I was lucky that I was able to speak to Charlotte a few weeks before we started and learn from her.
10. SCAMPER
11. SCAMPER
12. Angry Thinking Nathan Rupert
13. Student Feedback
14. “More about how to write a business plan and financing” “Interesting course. I can see how it can be utilised in medicine, however I believe that the structuring, time management and grading outcomes can be overhauled.” “The course as a whole was good but not as advertised. The options we were given to develop a business were too narrow I.E. we could only do medical trainee targeted projects. Would have liked more options.”
15. Next Steps
16. - Workbook Development - Curriculum Change - Promotion
17. - Workbook Development - Curriculum Change - Promotion Curriculum Development - Assessment Change-
18. Thanks Dr Charlotte Hope @dr_charlottew Matthew Rogers-Draycott @draycottmc