Diffusion of Innovations Diffusion of Innovation (DOI) Theory was developed by E.M. Rogers in 1962. It was later adapted by Geoffrey Moore in 1991 in Crossing the Chasm.
consumer should occupy their own segment. 2. Describe each consumer, focus on important demographic information so that you can build a ‘pre- persona’.
consumer should occupy their own segment. 2. Describe each consumer, focus on important demographic information so that you can build a ‘pre- persona’. 3. Describe the benefits that each pre-persona derives from your solution.
consumer should occupy their own segment. 2. Describe each consumer, focus on important demographic information so that you can build a ‘pre- persona’. 3. Describe the benefits that each pre-persona derives from your solution. 4. Identify if there are any barriers which will stop the pre-persona adopting your solution.
Ideally, you are searching for an instance where your solution is: 1. A Painkiller; 2. A Big Gain Maker; and 3. Essential. If you find this combination, it’s likely that the pre-persona will be an early adopter. However, lots of other combinations can work very successfully!
(2-3 is a good starting point) that you believe to be your early adopter(s), you need to draw a clear link between their problem (or need) and the benefits of your solution. This statement should also address the key barrier that might exist which could stop their purchase. Ideally you should be able to communicate this in one or two sentences which clearly summarises this information and differentiates you from your competitors.
segment as you, selling similar goods or services. Competitors In - Direct - a company operating in the same/similar industry whose product/service might appeal to your customers