In this presentation, I take you through the intricate process of site migrations—showing what can go wrong, how to fix the issues, and how to do it right from the start.
Using real-world examples, including both successful and failed migrations, I highlight common pitfalls like indexation issues, traffic drops, and ranking losses.
From partial migrations to full domain-to-domain overhauls, I share key insights, lessons learned, and practical tips to avoid SEO disasters and ensure a smooth migration process.