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How to Use AI to harness Google APIs
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Jonathon Roberts
April 11, 2025
Marketing & SEO
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How to Use AI to harness Google APIs
Jonathon Roberts
April 11, 2025
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Transcript
None
Technical Lead, Fly High Media Interested in Speeding up SEO
auditing & workflows
ARE YOU USING AI TO GENERATE CODES TO SPEED UP
WORKFLOW?
IS ANYONE CURRENTLY USING GOOGLE APIS?
TOOLS Google Sheets Google App Scripts ChatGPT
WHY USE GOOGLE SCRIPTS & AI?
SPEED
FREE
CUSTOMISABLE
WHAT GOOGLE APIS ARE USEFUL FOR SEARCH MARKETERS?
GOOGLE SEARCH CONSOLE API
GOOGLE ANALYTICS METRICS
GOOGLE ADS API
GOOGLE BUSINESS PROFILE API
PAGE SPEED & CORE WEB VITALS CRUX API / GTMETRIX
OTHER APIS
WHAT ARE GOOGLE APP SCRIPTS?
None
None
None
LET’S START EXTRACTING DATA FROM APIS!
GOOGLE SEARCH CONSOLE API
GET APIS FROM GOOGLE DEVELOPERS CONSOLE
None
FLYHIGHMEDIA.CO.UK/ BRIGHTONSEO-2025 GUIDE
LET’S EXTRACT THE CLICKS & IMPRESSIONS FOR MULTIPLE URLS
ASK CHATGPT/AI I WANT A FORMULA THAT EXTRACTS THE CLICKS
AND IMPRESSIONS USING GOOGLE SEARCH CONSOLE API FOR A URL SELECTED IN THE FORMULA
ENSURE IT HAS SOMETHING LIKE THIS CLIENT_ID = 'YOUR_OAUTH_CLIENT_ID'; CLIENT_SECRET
= 'YOUR_OAUTH_CLIENT_SECRET';
ASK CHATGPT/AI I WANT TO PROVIDE CLIENT ID & CLIENT
SECRET TO GET THE DATA FROM GOOGLE SEARCH CONSOLE
None
ASK CHATGPT/AI I WANT TO PROVIDE THE DATES AND THE
DOMAIN IN THE FORMULA FROM A CELL
SITE URL DOMAIN PROPERTY SC-DOMAIN:YOURDOMAIN.COM URL PREFIX HTTPS://WWW.YOURDOMAIN.COM
ENABLE OAUTH2.0 IN GOOGLE APP SCRIPTS
None
None
None
1B7FSRK5ZI6L1RSXXTDGDEUS PZLUKDSI4KGUTMORSTQHH GBZBKMUN4IDF
None
None
RECOMMENDATION SEPERATE METRICS INTO DIFFERENT FORMULAS ASK CHATGPT/AI
AUTHORISE THE SCRIPT
None
None
None
COPY URL AND OPEN URL IN NEW TAB & THEN
FOLLOW INSTRUCTIONS TO VALIDATE THE CODE
None
None
COPY FORMULA (FROM CHATGPT/AI) AND START USING THE CUSTOM FORMULA
YOU HAVE MADE!
OTHER USE CASES
GSC AUTOMATED REPORTING OF SITE PERFORMANCE
GSC IDENTIFYING AND MONITORING CRAWL ERRORS
GSC GET RELATED QUERIES TO CONTENT
GA4 MONITOR E-COMMERCE TRACKING DATA
GA4 MONTHLY TRAFFIC OVERVIEW
GA4 TRACKING CAMPAIGN UTM PARAMETER PERFORMANCE
GOOGLE BUSINESS LISTINGS REPORTING ON CUSTOMER ACTIONS AND INSIGHTS FOR
MULTIPLE LISTINGS
CRUX API EXTRACT REAL-USER EXPERIENCE DATA (CORE WEB VITALS)
WHY NOT USE OTHER TOOLS?
EXPENSIVE
DATA IS NOT CUSTOMISABLE
REAL-TIME COLLABORATION
ISSUES YOU MAY COME ACROSS
API QUOTAS AND LIMITS 1
AUTHENTICATION ERRORS 2
DATA FORMATTING ISSUES 3
USE AI TO TROUBLESHOOT ANY ISSUES 4
GET ACCESS TO SLIDES SPEAKERDECK.COM/ JONATHONROBERTSSEO
FLYHIGHMEDIA.CO.UK/ BRIGHTONSEO-2025 GOOGLE API GENERATION GUIDE
ANY FURTHER QUESTIONS? linkedin.com/in/jonathon-roberts-seo jonathonr.bsky.social @jonathonrseo www.flyhighmedia.co.uk