Android powers more than 80% of smartphones worldwide and shipped on over 1 billion devices in 2014. However the hidden story in these numbers is that Android forks now account for over 20% of the global Android ecosystem and 41% of new devices. Early on “fragmentation" was an issue of screen size, display density, and platform version. The new “fragmentation” is forked versions of the OS, proprietary APIs, and alternate app stores. This talk explores the Android Open Source Project (AOSP) and popular forks like Cyanogen, FireOS, and MIUI, as well as Google Play Services (Google’s fork of Android). We introduce specific strategies to help developers reach a wider audience with their applications.