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How OTT is changing the TV concepts

Edy Segura
October 24, 2013

How OTT is changing the TV concepts

This talk is about how OTT is bringing cultural changes on the way we are watching TV.

Edy Segura

October 24, 2013
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Transcript

  1. Over-The-Top stands for the delivery of multimedia without an operator

    being involved. www.inatel.br/icc /inateltecnologias /company/inatel
  2. The idea here is to deliver video/audio services through your

    internet. www.inatel.br/icc /inateltecnologias /company/inatel
  3. When you have time to watch it, is your favorite

    TV program on? www.inatel.br/icc /inateltecnologias /company/inatel
  4. How do you do to watch your favorite TV program?

    www.inatel.br/icc /inateltecnologias /company/inatel
  5. How could I have guessed you are going to the

    internet for that? www.inatel.br/icc /inateltecnologias /company/inatel
  6. www.inatel.br/icc /inateltecnologias /company/inatel Requires dedicated last mile bandwith Efficient Multicast

    linear delivery RTSP for on-demand Segregated in-home network High bandwith, high quality services of fixed format Typically requires dedicated STB as end point Local service reach Unmanaged network delivery aided by CDNs Uses typical in-home broadband network with no QoS management Web-centric unicast media delivery technologies End point can be Smart TV, STB, PC or mobile Variety of formats and quality Global service reach IPTV OTT
  7. www.inatel.br/icc /inateltecnologias /company/inatel HTML DOM STB / TV - Browser

    Engine Application server Deployed application Application logic Database Application server UI Logic Data
  8. “Give users control, what they want, when they want it,

    at a fair price, and stop worrying about piracy”, Kevin Spacey