Get your DevRel Program R.E.A.D.Y for scale

1. Get your DevRel Program R.E.A.D.Y for scale
2. @elishatan • Show cat photo I stole from the internet • Introduce myself • R.E.A.D.Y framework • How to use framework Agenda @elishatan Let’s keep in touch! Subscribe to get: - DevRel articles & slides - Exclusive DevRel planning worksheets
3. Program Design Thinking: 6-Step Process If you’ve somehow missed this on the last slide… it has cats @elishatan
4. @elishatan • Learned coding from the community • Launched and failed said startup • Where are all the women? • Started TechLadies! • Build and scale Dev Programs for fun and profit Hi, my name is Elisha This is the last time you’ll see this QR code because if cat photos and content don’t convince you, nothing will. @elishatan
5. @elishatan TechLadies is a community-led initiative for women to connect, learn, and grow in the tech industry. @elishatan
6. @elishatan ~4000 members in Asia 3 physical chapters >500 ladies trained >10 ladies switching into engineering roles @elishatan
7. Get R.E.A.D.Y
8. Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for local market @elishatan
9. 1. Copy-pasting a DevRel program ignores local context & affects engagement 2. Outsourcing entirely to a local partner affects your impact as a DevRel professional Why do all these extra work? Let’s ask the important question to why you should listen to this talk, because there are no more cat pics from here on. Sorry. @elishatan
10. Design a global DevRel program that allows for some local adaptations and create these adaptations with a local execution partner. Same same but different @elishatan
11. You’re lovin’ it Image credits: McDonald’s
12. Are you R.E.A.D.Y?!
13. Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for local market @elishatan
14. Learn about the market to validate/challenge your assumptions: - major cultural practices - mobile usage - connectivity challenges - development environment Research @elishatan
15. 1. What religions are practiced in the market? 2. What type of phones do they use? 3. What type of laptops do they use? 4. What languages do they speak? 5. What are the major dev events? Research pro-tips! This section is like a buy-one-get-one-free kind of deal @elishatan
16. Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for local market @elishatan
17. Learn about everything else that aren’t documented online - dev culture - diversity & inclusion - collaboration & competition Enquire the local experts Ask and you shall receive type of situation. @elishatan
18. 1. Ask for recommendations for people to meet. 2. Find key ecosystem influencers and reach out to them. 3. Be open-minded, curious, and non-judgemental. 4. Ask the same set of questions to different people. 5. Cross-check people and companies by asking others how they feel about an entity or person. Enquiry pro-tips! @elishatan
19. Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for local market @elishatan
20. Display: - Understanding of local business culture - Appreciation through language, clothing, and food Appreciate local culture @elishatan
21. 1. Learn how to say simple phrases like “hello”, “thank you”, “good bye” 2. Observe body languages Appreciation pro-tips! @elishatan
22. Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for local market @elishatan
23. Finding a local partner is important as they - speak the language - understand the culture - are more efficient in getting things done than doing it yourself from overseas Decide on a localized format/partner @elishatan
24. 1. Create a partner criteria 2. Cross-check your prospective partners 3. Co-create developer programs with your local partner - you provide the direction and resources, they provide the local strategy and execution. Partner pro-tips! @elishatan
25. Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for each market @elishatan
26. Building a successful DevRel program requires consistent iteration and making smart iterations. Create a Yardstick of success for each market @elishatan
27. 1. Design a feedback loop for developers. 2. Decide on what qualitative and quantitative feedback to collect. 3. Provide feedback and updates from your company to the local partner too. Yardstick pro-tips! @elishatan
28. Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for each market @elishatan
29. R.E.A.D.Y for an example?
30. @elishatan • Japanese company • Developer tool to provide real-time data on an app’s performances • Experienced great ROI on building dev community on product adoption and support Hi, this is MetriCat Sorry I lied, cats are too cute to exclude from this deck. Here’s another cat. @elishatan
31. 1. Research a. 6 mil CMIO English-speaking population b. 5 unicorns c. 82% smartphone usage d. Most expensive city in the world Let’s get MetriCat R.E.A.D.Y to scale to Singapore @elishatan
32. 2. Enquire the local experts a. Engineers.SG, TechLadies, She Loves Data, Talk.JS, iOS Dev Scout b. Diversity in tech is a problem c. Local culture is a mix of “Asian” and “Western” d. Strong local tech community Let’s get MetriCat R.E.A.D.Y to scale to Singapore @elishatan
33. 3. Appreciate local culture a. Singlish b. Food Let’s get MetriCat R.E.A.D.Y to scale to Singapore @elishatan
34. 4. Decide on a localized format or partner a. English-first community b. Work with someone based here and has experience with building communities Let’s get MetriCat R.E.A.D.Y to scale to Singapore Check out The Culture Map by Erin Meyer @elishatan
35. 5. Create a Yardstick of success for each market a. Smaller meetups b. # of partnerships c. diversity as a goal Let’s get MetriCat R.E.A.D.Y to scale to Singapore @elishatan
36. Is your DevRel program R.E.A.D.Y to scale overseas? 1. Research 2. Enquire the local experts 3. Appreciate local culture 4. Decide on a localized format or partner 5. Create a Yardstick of success for each market @elishatan
37. R.E.A.D.Y To keep in touch? Subscribe to get: - DevRel articles & slides - Exclusive DevRel planning worksheets