Many businesses are looking for growth outside the United States and Europe. To capture these new markets dedicated engineering effort will be required. This talk will provide tips for developing apps intended for an international audience.
This talk will cover:
* Process of translating app
* Supporting RTL for Arabic, Farsi, Hebrew, and Urdu speaking users
* Accepting payments in regions where credit card penetration is low
* Performance on low end networks. Specifically covering Twitter’s move from PNG/JPEG to PJPEG.
The content of this talk are derived from experiences at Twitter, interviews with app developers in MENA region, and Google Android guidelines.