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Social Media Update: Strategic Uses for Global ...

Eric Stoller
May 30, 2013
Education
1
250

Social Media Update: Strategic Uses for Global Student Affairs

Presentation from the 2013 NAFSA Annual Conference in St. Louis, Missouri.

Eric Stoller

May 30, 2013
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Transcript

  1. Social Media Strategic Uses for Global Student Affairs

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  3. #NAFSA13 @ericstoller

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  9. trust value connection authority

  10. Identify champions

  11. Digital Sandbox

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  15. multiple services

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  19. 1.1 billion 127 out of 137 countries

  20. Amsterdam; Auckland; Brussels; Buenos Aires; Dubai; Dublin; Hamburg; Hong Kong;

    Hyderabad; London; Madrid; Melbourne; Mexico City; Milan; Paris; Selangor; Sao Paulo; Seoul; Singapore; Stockholm; Sydney; Tokyo; Toronto; Warsaw.

  21. 79% of active users outside of U.S. and Canada

  22. Top Countries United States Brazil India Indonesia Mexico United Kingdom

    Turkey
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  26. 1 billion views per day

  27. 1 billion views per day on mobile devices

  28. really ridiculous?

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  30. storytelling

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  33. Dear Saudi Telecommunication Authority, social media is a tool for

    the people to make the government hear their voices. Just thinking of blocking them is a losing war, and a way to put more pressure on the citizens
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  36. Listen

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  42. conversations

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  50. 1100 million Monthly Active Users 240 million Photos Per Day

    38500 Likes Per Second 41000 Comments Per Second
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  66. timely

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  69. Twitter: @ericstoller Email: [email protected] Web: ericstoller.com