Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
SEO for Startups - 2013
Search
Eric Wu
PRO
July 22, 2013
Programming
3
200
SEO for Startups - 2013
SEO for Startups presentation revised for 2013. Presented to Mucker Lab summer class.
Eric Wu
PRO
July 22, 2013
Tweet
Share
More Decks by Eric Wu
See All by Eric Wu
Getting the most out of Google Search Console API with RegEx
eywu
PRO
0
450
Using SEO and Machine Learning to Improve the Customer Journey
eywu
PRO
0
120
eTail West 2017: SEO Audits
eywu
PRO
1
190
AJAX Crawlability in a Responsive Publisher World
eywu
PRO
0
260
Intro to SEO
eywu
PRO
2
190
Other Decks in Programming
See All in Programming
クラシルを支える技術と組織
rakutek
0
190
CSC509 Lecture 03
javiergs
PRO
0
320
CI_CD「健康診断」のススメ。現場でのボトルネック特定から、健康診断を通じた組織的な改善手法
teamlab
PRO
0
160
CSC509 Lecture 02
javiergs
PRO
0
400
非同期jobをtransaction内で 呼ぶなよ!絶対に呼ぶなよ!
alstrocrack
0
430
AIで開発生産性を上げる個人とチームの取り組み
taniigo
0
130
なぜあの開発者はDevRelに伴走し続けるのか / Why Does That Developer Keep Running Alongside DevRel?
nrslib
2
350
After go func(): Goroutines Through a Beginner’s Eye
97vaibhav
0
220
Web技術を最大限活用してRAW画像を現像する / Developing RAW Images on the Web
ssssota
2
1.1k
タスクの特性や不確実性に応じた最適な作業スタイルの選択(ペアプロ・モブプロ・ソロプロ)と実践 / Optimal Work Style Selection: Pair, Mob, or Solo Programming.
honyanya
2
120
AccessorySetupKitで実現するシームレスなペアリング体験 / Seamless pairing with AccessorySetupKit
nekowen
0
210
Your Perfect Project Setup for Angular @BASTA! 2025 in Mainz
manfredsteyer
PRO
0
110
Featured
See All Featured
The Illustrated Children's Guide to Kubernetes
chrisshort
48
51k
A designer walks into a library…
pauljervisheath
208
24k
Product Roadmaps are Hard
iamctodd
PRO
54
11k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
PRO
188
55k
Making the Leap to Tech Lead
cromwellryan
135
9.5k
Intergalactic Javascript Robots from Outer Space
tanoku
273
27k
Performance Is Good for Brains [We Love Speed 2024]
tammyeverts
12
1.1k
Building Better People: How to give real-time feedback that sticks.
wjessup
368
20k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
162
15k
Git: the NoSQL Database
bkeepers
PRO
431
66k
Building Applications with DynamoDB
mza
96
6.6k
Music & Morning Musume
bryan
46
6.8k
Transcript
SEO for startups Search Signals 1
Search Signals 2 107070727278091110500 @eywu ericywu searchsignals.com
Search Signals 3 107070727278091110500 @eywu ericywu
C A U S E Search Signals 4 crawlability accessibility
usability searchability engage-ability
crawlability is making it easy for bots Search Signals 5
like diamonds, URLs are forever. Search Signals 6
plan and make them clean yes: example.com/seo-for-startups/comments no: example.com/content/?id=57&title=seo%20for%20startups&cmnts=true
Search Signals 7
Google https://developers.google.com/webmasters/ajax-crawling/ http://qz.com/ if you use AJAX shebang (#!)
or push state Search Signals 8
there can be only one <link rel=“canonical” href=“http://en.wikipedia.org/wiki/Connor_MacLeod” /> Search
Signals 9
accessibility is making your site available to everyone & thing
Search Signals 10
section 508 build for screen readers, +1 for bots •
<title> • <h1>...<h6> • <p> Search Signals 11 • <img alt=“be descriptive”> • <strong> • <ul>, <ol>, <dl>
HTML5 + linked data RDFa, microformats, open graph, schema.org
Search Signals 12
be responsive think mobile web Search Signals 13
usability is providing a kick ass experience Search Signals 14
want more juice? think clicks , not links Search Signals
15
page segmentation where you put stuff matters Search Signals 16
logo register | sign in stuff | we sell | and | about us privacy policy | terms of service © search signals, 2012 • bad “seo” links • bad “seo” links • insane “seo” links • insane “seo” links • bad “seo” links • bad “seo” links http://www.huomah.com/Search-Engines/Search-Engine-Optimization/ SEO-implications-of-Page-Segmentation-concepts.html
reducing bounce rate is good Search Signals 17
reducing search refinements is better Search Signals 18
send users to other high quality sites Search Signals
19
searchability is using the words that people search on the
most Search Signals 20
home vs homes vs house Search Signals 21
Search Signals 22
soda vs pop vs coke Search Signals 23
Search Signals 24
LIVE EXAMPLE Search Signals 25
Search Signals 26
take keyword tools with a grain of salt Search Signals
27 • Google Keyword Tool • Google Trends • Google Webmaster Tools • Bing Webmaster Tools • Keyword Discovery • KeywordSpy • SpyFu • WordStream
engage-ability is activating your audience to comment and share
Search Signals 28
facebook comments Search Signals 29
Google+ & rel=author Search Signals 30
twitter Search Signals 31
QDF Query Deserves Freshness Search Signals 32
build links by building buzz Search Signals 33
Search Signals 34 use SEO to amplify your
social efforts
plan your PR to maximize success Search Signals 35
C A U S E Search Signals 36 crawlability accessibility
usability searchability engage-ability
APPENDIX Search Signals 37
Resources to Read Google’s SEO Start Guide http://static.googleusercontent.com/external_content/untrusted_dlcp/ www.google.com/en/us/webmasters/docs/search-engine-
optimization-starter-guide.pdf Moz’s The Beginner’s Guide to SEO http://moz.com/beginners-guide-to-seo Search Engine Land’s Guide to SEO http://searchengineland.com/guide/seo Search Signals 38