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Build Pages That Convert

Build Pages Thatย Convert

Learn how to build landing pages that convert. Spoiler alert: There's a formula.

81 people from 27 different countries around the world attended this group session on ADPList. ๐Ÿ‡บ๐Ÿ‡ธ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡ง๐Ÿ‡ฌ๐Ÿ‡ฎ๐Ÿ‡ฉ๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿ‡ฟ๐Ÿ‡ฆ๐Ÿ‡ง๐Ÿ‡ฉ๐Ÿ‡ธ๐Ÿ‡ฌ๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡ณ๐Ÿ‡ฌ๐Ÿ‡จ๐Ÿ‡ญ๐Ÿ‡ฆ๐Ÿ‡บ๐Ÿ‡ณ๐Ÿ‡ฑ๐Ÿ‡ง๐Ÿ‡ท๐Ÿ‡ซ๐Ÿ‡ท๐Ÿ‡ต๐Ÿ‡ญ๐Ÿ‡ฒ๐Ÿ‡ฝ๐Ÿ‡ฌ๐Ÿ‡ช๐Ÿ‡ท๐Ÿ‡ด๐Ÿ‡ช๐Ÿ‡ฌ๐Ÿ‡ต๐Ÿ‡ช๐Ÿ‡ต๐Ÿ‡ฐ๐Ÿ‡ฐ๐Ÿ‡ช๐Ÿ‡ฐ๐Ÿ‡ผ๐Ÿ‡ฎ๐Ÿ‡ท๐Ÿ‡ท๐Ÿ‡ผ

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Florent Merian

February 06, 2023
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  1. @specifyapp Glossary INTRO CRO Stands for Conversation Rate Optimization. CTA

    Stands for Call-To-Action. ATF (Section) Stands for Above-The-Fold โ€” What's immediately visible. Below The Fold When the user scrolls down the page. Building Pages That Convert
  2. โ€ข โ€ข Title Subtitle CTA TITLE โ€ข Explain the value

    you provide. SUBTITLE โ€ข Explain how you create it. CALL-TO-ACTION โ€ข Make taking the next step simple. @specifyapp ANATOMY OF HIGH-CONVERTING PAGE โ€” ATF SECTION
  3. VISUAL โ€ข Let the user visualise the product. ANATOMY OF

    HIGH-CONVERTING PAGE โ€” ATF SECTION Building Pages That Convert Visual Social Proof SOCIAL PROOF โ€ข Make it believable.
  4. ANATOMY OF HIGH-CONVERTING PAGE โ€” BELOW THE FOLD @specifyapp Make

    the value concrete Handle objections. Talk like your customers. Building Pages That Convert
  5. ANATOMY OF HIGH-CONVERTING PAGE โ€” BELOW THE FOLD @specifyapp Inspire

    action Make the value concrete Add more social proof. Building Pages That Convert
  6. ANATOMY OF HIGH-CONVERTING PAGE โ€” BELOW THE FOLD @specifyapp Repeat

    the CTA Inspire action Make the value concrete Remind to take action. Building Pages That Convert
  7. ATF Section @specifyapp RECAP There's a formula. Explain the value

    Explain how you create it Make it believable Make the next step easy Below The Fold Make the value concrete Inspire action Repeat the CTA
  8. @specifyapp Resources MORE Building Pages That Convert DemandCurve In-depth playbooks

    on CRO. Nicelydone Inspiring collection of UX/UI examples. Clearbit Posts on marketing and growth.