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How Todoist redesigned its user onboarding

How Todoist redesigned its user onboarding

Like your landing pages and your app UI, your first-time user experience (FTUX) needs testings and learnings.

In this presentation, I review how the Doist team redesigned the Todoist user onboarding to make it straightforward.

Florent Merian

June 16, 2021
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Transcript

  1. Step 1. Sign up. Step 2. Almost there. Step 4.

    Pick your theme. Step 5. You're all set! Step 3. Hi, Florent! Step 6. Welcome Overview @fmerian F You're all set, Florent!
  2. Step 1. Sign up. It all starts with the signup

    page. Note: it could be different. @fmerian
  3. Alternative. More social proof to inspire action. The signup page

    is a great spot to add more social proof and inspire action. @fmerian
  4. Step 4 Pick your theme. Step 3 Hi, Florent! Step

    5 You're all set! ONBOARDING @fmerian After you sign up, a 3-step flow helped you set up your account. F You're all set, Florent!
  5. Step 3 Pick your theme. Step 3 Hi, Florent! Step

    5 You're all set! ONBOARDING @fmerian The Todoist team removed 2 steps to make the onboarding experience simpler and more straightforward. F You're all set, Florent!
  6. Step 3. Pick your theme. Little big detail. When you

    can choose your UI style during the FTUX, you can expect a product designed with care. @fmerian
  7. Step 4. Welcome Todoist nailed this final step. Don't let

    your users start from a blank page. @fmerian
  8. Step 3 Pick your theme. Recap @fmerian Step 4 Welcome

    DASHBOARD F You're all set, Florent!
  9. @fmerian Remove steps that add low value to make your

    onboarding flow more enticing. F You're all set, Florent! Keep your flow simple and straightforward. Step 3 Pick your theme. Step 3 Hi, Florent! Step 5 You're all set!
  10. I review onboarding experiences from great B2B SaaS companies and

    share how I'd optimize them on Twitter. One more step