Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Naming and branding for hackers
Search
Giovanni Collazo
July 02, 2012
Business
0
240
Naming and branding for hackers
Giovanni Collazo
July 02, 2012
Tweet
Share
More Decks by Giovanni Collazo
See All by Giovanni Collazo
Mis refranes favoritos
gcollazo
7
1.2k
BarcampVSJ
gcollazo
4
65
The Future
gcollazo
0
160
Blimp - How it's Made
gcollazo
5
310
Cloud Computing for Hackers
gcollazo
3
640
Receta para conseguir "guisos" mientras se estudia a tiempo completo
gcollazo
4
460
Other Decks in Business
See All in Business
株式会社TSIホールディングス会社案内
tsi_saiyou
0
4.8k
アディクシィ株式会社 会社資料
adixi
0
870
Recruitment Deck_Growth Strategy_202506
sixtypercent
0
110
Management Workflow
dskst
2
230
グラハム株式会社_採用ピッチ_20241225__1__compressed.pdf
shu30
0
250
HashPort Company Deck
hashport
0
15k
DMM.com アルファ室採用案内資料
dmmcom2025
0
140
Arches 会社説明資料/ HR Deck
arches0501
0
13k
LW_brochure_engineer
lincwellhr
0
34k
c-slide_サービス紹介資料テンプレート
coneinc
0
240
20250613_CMC_2025_A3
hideki_ojima
0
420
Udyam Registration Portal - MSME Registration Online for Small Businesses in India
udyamr
0
190
Featured
See All Featured
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
46
9.6k
CSS Pre-Processors: Stylus, Less & Sass
bermonpainter
357
30k
How to Think Like a Performance Engineer
csswizardry
24
1.7k
Being A Developer After 40
akosma
90
590k
Code Reviewing Like a Champion
maltzj
524
40k
Testing 201, or: Great Expectations
jmmastey
42
7.5k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
507
140k
The Invisible Side of Design
smashingmag
299
51k
Automating Front-end Workflow
addyosmani
1370
200k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
15
1.5k
Code Review Best Practice
trishagee
68
18k
Fight the Zombie Pattern Library - RWD Summit 2016
marcelosomers
233
17k
Transcript
Naming and branding for hackers
I’m Giovanni Collazo Find me @gcollazo
I’m Co-founder
I’m a Hacker and Entrepreneur
I enjoy Building stuff
My formal education is in Visual arts and Filmmaking
Video post-production Graphic design News photography UX design Digital marketing
Writing code since 1999
None
Branding and Naming
Branding
The brand is not a thing
It’s not the name or the logo
Your brand lives in the mind of your customers
You put dots on a paper
Customers complete the image
Everything your company does is a branding message
Heads on spikes
Start by developing a personal brand
You are employee #1
Be public about the stuff you do
Don’t sell, share
I write about programming, startups and design
I organize events for hackers and entrepreneurs
I make open source software
Social media is where I tell my story
Every time you feel like sharing something, start by asking
yourself if it adds value to others
Meatspace helps accelerate your personal brand
You are broke so, it’s all about the product
The product must say what your company is about
Your product is the most powerful weapon in your branding
arsenal
What about the name?
Naming
Focus on the functionality of your product
Know your competitors
Understand where you fit in
Choose a name for a product not a multinational corporation
The perfect name will attract the right kind of customer
People want to feel smart
Ask people to pronounce and spell the name of your
company
Don’t use s3mer
It’s the internet, testing is free
If you are targeting the general public you must have
a .com
A prefix or suffix is ok, for now
getdropbox.com
When you get the money buy the .com
Get the twitter and facebook usernames
An impossible to buy .com is pretty much a deal
breaker
Use domai.nr, bustaname.com and leandomainsearch.com
If you buy a domain from someone use escrow.com for
payment
Use whois
Lift → Blimp
FlirtTape → HipTape
What about the logo?
HelveticaBold
Go to 99designs.com explain what your product does and who
is your customer
Your logo must work in B&W with light or dark
backgrounds
Make sure you get a vector version of the logo,
EPS or AI file
Your name and logo are important but don’t spend so
much time on it
Use what feels right, don’t over- think
You are invisible, change is always an option
Thank You You can find me @gcollazo