"Notice me Senpai!" - Get Discovered with Creative Technical Content

Notice Me, Senpai! Get Discovered with Creative Technical Content Tomomi
Imura (@girlie_mac)

@girlie_mac Tomomi does: • advocate open web & technology •
code JavaScript & Node.js • writer & speak about tech • hack useless stuff • mentor & advisor • currently work at

@girlie_mac Where I Have Been Doing DevRel at: Slack API
Nexmo SMS, Voice, 2FA API HTML5 (W3C) & Windows Phone webOS Apps PubNub Realtime API

@girlie_mac I Write & Have Written Articles on: Technical editor
for some books by:

Get Discovered by Developers!

Search Tweets, newsletters, etc. Word of mouth, on Slack, etc.
API, Platform, Framework, Tools, etc. How Do Developers Find Your...

@girlie_mac Awareness When devs find your shiny new stuff passively
on TechCrunch, ProductHunt, announcement / marketing blog, etc: Sounds awesome!

@girlie_mac Awareness & Acquisition When devs find your use cases,
and with even better, easy-to-follow step-by-step tutorials on how to build: Sounds awesome! I may wanna try!

@girlie_mac Get Devs Hands Dirty! • Workshops • Hackathons •
Blog & Tutorials ◦ Docs ◦ Diagrams and Illustrations ◦ Videos & Screencasts ◦ Webinars My focus!

Make It Practical!

@girlie_mac Practical & Fundamental Tutorial examples: • [Awesome API] 101
• Beginner Guide of [Awesome API] • Getting Started with [Awesome API] in [Node.js] • How to Build To-Do App with [Awesome.JS Framework] • [Awesome API] Tips & Tricks • [Awesome API] Best Practice

@girlie_mac

Make It Interesting!

@girlie_mac Creative Projects (and How to Build Them!) • GIPHY
Chat App • Slack Message Analysis w/ Watson • Tweet Emotion: Sentiment Data Visualization w/ D3.js • Raspberry Pi Spy Cam w/ Facial Detection • Call Alexa from Phone • Robot Dance Party • Gotta Get’em All! Pokémon Go Relatime Mapping

@girlie_mac Brainstorm

@girlie_mac Project Types • Purely fun ◦ Pokémon ◦ IoT
- cat camera • Targeting a community / Ecosystem ◦ Programming Language, Platforms ◦ Frameworks - e.g. Standard Web APIs, React, Angular, D3 ◦ Hardware - e.g. Arduino, Raspberry Pi ◦ AI - e.g. Amazon Alexa, IBM Watson

@girlie_mac

@girlie_mac Let Devs Adopt the Ideas “Pokemon is not how
we win the big $$$ companies” “Don’t get me wrong. We are providing the ideas”

@girlie_mac Adopting the Ideas for Real Apps { id: 'pikachu-012',
lat: 37.7234, lon: -122.472 } { id: 'taxi-012', lat: 37.7234, lon: -122.472 }

Notice Me, Senpai!

@girlie_mac But Senpai doesn’t even know me...

@girlie_mac Piggybacking on Bigger Players • Partner with other companies
• Be friend with their DevRel peeps • Apply to be an author • Pay sponsorship

@girlie_mac

@girlie_mac ...and get THEIR Social Bandwagon!

@girlie_mac

@girlie_mac Community is magic!

@girlie_mac

Go Social

@girlie_mac Get Carded 3 1 1 2

@girlie_mac It’s So META!  <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Title Here"> <meta name="twitter:description" content="Page description"> <meta name="twitter:image" content="http://example.com/image.jpg">  <meta property="og:title" content="Title Here"> <meta property="og:type" content="article"> <meta property="og:url" content="http://www.example.com/"> <meta property="og:image" content="http://example.com/image.jpg"> <meta property="og:description" content="Page description"> 3 1 2

@girlie_mac Developer-Focused Social Space Newsletters Code Samples & Demo

@girlie_mac TL;DR • Create attractive content ◦ Make them practical
/ interesting ◦ Focus on communities ◦ Be inclusive • Syndicate the content • Go social ◦ Use social media meta tags ◦ Use developer-focused social space

@girlie_mac Thank you! @girlie_mac girliemac.com github.com/girliemac slideshare.net/tomomi BY-SA

@girlie_mac Attribution: Open Emoji by Emoji-One (CC-BY 4.0)

"Notice me Senpai!" - Get Discovered with Creat...

"Notice me Senpai!" - Get Discovered with Creative Technical Content

More Decks by Tomomi Imura

Other Decks in Business

Featured

Transcript