Making greener choices: Connecting people to their impact on the climate through technology -Jessica Greene - Ecosia

Ecosia like Google is a search engine, however we use our profits to plant trees world wide. This year we celebrated our users contributing to over 50 Million trees being planted in 15 countries from Ghana to Colombia, achieved through working with 22 individual partner projects. When the goal is to use the majority of profits to plant trees, engineering decisions need to connect the user directly to that purpose. Ecosia provides a platform that fits the users needs while allowing them to make sustainable choices and bring awareness with the tech they use.

This talk will discuss how Ecosia develops features that create a connection between users and the tree planting projects they fund, allowing them to feel that personal sense of achievement and participation. Let's delve into how we can build tech solutions that change the world!

Transcript

1. Making greener choices Connecting people to their impact on the climate through technology
2. Jessica Greene @sleepypioneer Software Engineer
5. Brazil
6. In 2016 over 2 million hectares of Indonesian forestland were burnt!
7. (Paulo Oliveira / Alamy Stock Photo)
8. Rains in Ethiopia declined by 15-20% since 1970 Predicted to lose 39-59% of current coffee growing areas by 2100
9. "It's the powerlessness I have, to not be able to give my kids fresh air to breathe. It makes my stomach turn.” Emily Claire Voelker
11. THE SEARCH ENGINE THAT PLANTS TREES
12. 2018 This happened here 2018 This happened here
13. January 2015 June 2018 February 2019 1 million trees 30 million trees 50 million trees TREES PLANTED BY ECOSIA’S USERS
14. 2018 This happened here 2018 This happened here
15. “To find out that a simple search can help aid in the planting of trees is something so menial that it’s hard to find a reason not to do it.” KEEPING IT SIMPLE Kimberly, Ecosia user
16. Making greener choices Connecting people to their impact on the climate through technology
17. PERSONAL COUNTER
18. NEWS UPDATES
19. blog.ecosia.org
21. THE GREEN LEAF
22. FOSSIL FUEL ICON
23. Ecosia Travel make your next journey a green one
24. BUILDING TRUST
28. FINANCIAL REPORT AUG 19
29. FINANCIAL REPORT AUG 19
30. 
32. Photo: www.instituteforenergyresearch.org
33. Ecosia is a carbon negative search engine CARBON NEGATIVE
36. SUPPORTING OUR COLLEAGUES TO MAKE GREENER CHOICES
37. • 2 remote days per week • Remote weeks • Remote work • Supporting greener travel
40. TREE PLANTING
41. FOR THE PLANET “Forest restoration isn’t just one of our climate change solutions... it is overwhelmingly more powerful than all of the other climate change solutions proposed.” Prof Tom Crowther ETH Zürich
42. 26 Projects 16 Countries And counting!
44. Burkina Faso
45. Burkina Faso
46. Brazil
47. Brazil
48. Brazil
49. Senegal
50. Tanzania
51. WE CAN MAKE THE DIFFERENCE
53. Thank you for listening! @sleepypioneer @Ecosia
54. “Ecosia is a movement towards a better world, it belongs to everyone” Christian Kroll Ecosia’s founder