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エンジニア・デザイナーで取り組むグロースハック
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Jiro Nagashima
February 28, 2017
Technology
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エンジニア・デザイナーで取り組むグロースハック
2017.02.28 CAMPFIRE GrowthHack #1
https://yj-meetup.connpass.com/event/48214/
での発表内容です。
Jiro Nagashima
February 28, 2017
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Transcript
Ӭౡ ࣍࿕ʗJIRO NAGASHIMA ΤϯδχΞɾσβΠφʔͰऔΓΉ άϩʔεϋοΫ
γΰτͰίίϩΦυϧ AGENDA 1 2 3 WantedlyͷάϩʔενʔϜ ڧΈ ՌΛ࠷େԽ͢Δ ࢪࡦͷਐΊํ
None
γΰτͰίίϩΦυϧ άϩʔεࣄྫ Wantedly People طʹ700ສຕͷ໊εΩϟϯ (20172݄࣌) 201611݄த०ϦϦʔε
γΰτͰίίϩΦυϧ άϩʔεࣄྫ Wantedly Feed PV લൺ 600% !!
γΰτͰίίϩΦυϧ άϩʔεࣄྫ Wantedly Feed https://www.wantedly.com/companies/Supership/post_articles/52240 15ສPVӽ͑
γΰτͰίίϩΦυϧ AGENDA 1 2 3 WantedlyͷάϩʔενʔϜ ڧΈ ՌΛ࠷େԽ͢Δ ࢪࡦͷਐΊํ
γΰτͰίίϩΦυϧ WantedlyͷάϩʔενʔϜ ࢦ͢৫ ͷΛͭ͘Δਓ = ΤϯδχΞɾσβΠφʔ ͕ ࣗΒߟ͑ͯղܾΛ͢Δ৫
γΰτͰίίϩΦυϧ WantedlyͷάϩʔενʔϜ ҰൠతͳνʔϜߏͱͷҧ͍ Ϛωʔδϟʔ ϓϥϯφʔ σʔλαΠΤϯςΟετ ΤϯδχΞ σβΠφʔ ҰൠతͳνʔϜͷྫ
γΰτͰίίϩΦυϧ WantedlyͷάϩʔενʔϜ ҰൠతͳνʔϜߏͱͷҧ͍ Ϛωʔδϟʔ ϓϥϯφʔ σʔλαΠΤϯςΟετ ΤϯδχΞ σβΠφʔ ҰൠతͳνʔϜͷྫ WantedlyͷάϩʔενʔϜ
γΰτͰίίϩΦυϧ WantedlyͷάϩʔενʔϜ ҰൠతͳνʔϜߏͱͷҧ͍ ΤϯδχΞɾσβΠφʔ ʹΑΔෳͷগਓνʔϜ άϩʔενʔϜC άϩʔενʔϜB άϩʔενʔϜA
γΰτͰίίϩΦυϧ WantedlyͷάϩʔενʔϜ ࡋྔͷൣғ • ԾઆݕূͷαΠΫϧ • KPIઃఆ • ࢪࡦͷચ͍ग़͠ɾબఆɾ࣮ࢪ •
ޮՌଌఆ • σʔλੳ άϩʔενʔϜ → ͯ͢ ΤϯδχΞɾσβΠφʔ ͰऔΓΉ
γΰτͰίίϩΦυϧ AGENDA 1 2 3 WantedlyͷάϩʔενʔϜ ڧΈ ՌΛ࠷େԽ͢Δ ࢪࡦͷਐΊํ
γΰτͰίίϩΦυϧ DOMOʢBIπʔϧʣʹΑΔKPIͷՄࢹԽ ࢪࡦͷਐΊํ KPIઃఆ
γΰτͰίίϩΦυϧ • DOMOʢBIπʔϧʣ • νʔϜຖʹKPIΛՄࢹԽ • ఆظతͳKPIͷਐḿڞ༗ • ि1ͷ։ൃऀϛʔςΟϯά •
ͯ͢ͷΤϯδχΞɾσβΠφʔ͕ࢀՃ ࢪࡦͷਐΊํ KPIઃఆ
γΰτͰίίϩΦυϧ ࢪࡦͷਐΊํ Ծઆͷཱͯํ GitHubͷissueʹࢪࡦΛམͱ͠ࠐΉ
γΰτͰίίϩΦυϧ ࢪࡦͷਐΊํ Ծઆͷཱͯํ • GitHubͷissueʹใΛू • KPI͔Βࢪࡦ → issueʹམͱ͠ࠐΉ •
ϘτϜΞοϓͳఏى͔ΒissueʹͳΔ͜ͱ • WHYͱWHATͰߟ͑ΔจԽ • ԾઆͱηοτͰߟ͑Δ
γΰτͰίίϩΦυϧ ࢪࡦͷਐΊํ ݕূͷखॱ πʔϧʹΑΔݕఆ
γΰτͰίίϩΦυϧ ࢪࡦͷਐΊํ ݕূͷखॱ • A/BςετʹΑΔݕূ • ݕఆʹΑΔ৴པੑͷ୲อ • πʔϧΛ׆༻ •
ඞཁʹԠͯ͡πʔϧج൫ͷ։ൃΛ͢Δ • ӡ༻͠ͳ͕ΒվળΛॏͶ͍ͯ͘
γΰτͰίίϩΦυϧ AGENDA 1 2 3 WantedlyͷάϩʔενʔϜ ڧΈ ՌΛ࠷େԽ͢Δ ࢪࡦͷਐΊํ
γΰτͰίίϩΦυϧ ՌΛ࠷େԽ͢Δ ϫʔΫγϣοϓʹΑΔݸʑͷڧԽ • σʔλϚΠχϯάΛࡐʹ • ςʔϚྫɿϒϩάهࣄͷྲྀೖܦ࿏ʁ • ͘Β͍͔ͭͬͯνʔϜؔͳ͘ •
ϋοΧιϯͷΑ͏ͳϊϦ • ࣝख๏ͷܧঝɾڞ༗ • ϓϩμΫτΛଊ͑Δࢹɺσʔλੳͷख๏
γΰτͰίίϩΦυϧ ՌΛ࠷େԽ͢Δ ՌΞϐʔϧͷ Demo Day
γΰτͰίίϩΦυϧ ՌΛ࠷େԽ͢Δ ՌΞϐʔϧͷ ϦϦʔεϊʔτ
γΰτͰίίϩΦυϧ ՌΛ࠷େԽ͢Δ ՌΞϐʔϧͷ • Demo Day / ϦϦʔεϊʔτ • ࣗΒՌΛൃ৴ɾΞϐʔϧ͢Δ
• ՌΛҙࣝͯ͠ओମతʹಈ͚ΔΑ͏ʹ • ͓ޓ͍ͷՌΛࢍ͠߹͏งғؾ • ϝϯόʔؒͰͷܹʹ
γΰτͰίίϩΦυϧ ՌΛ࠷େԽ͢Δ ֶͼͷφϨοδϕʔε ԾઆݕূʹΑΔֶͼͷੵ
γΰτͰίίϩΦυϧ ՌΛ࠷େԽ͢Δ ֶͼͷφϨοδϕʔε • ઐ༻ͷGitHubͷϦϙδτϦΛ༻ҙ • ֶͼΛಘͨࡍʹissueΛ࡞͢Δ • ݟ͕ੵ͢Δ •
ࣦഊؚΊͯڞ༗͢Δ • νʔϜͷڞ௨ೝࣝʹͳΔ • ԾઆݕূͷաఔΛৼΓฦΔ
γΰτͰίίϩΦυϧ AGENDA 1 2 3 WantedlyͷάϩʔενʔϜ ڧΈ ՌΛ࠷େԽ͢Δ ࢪࡦͷਐΊํ
γΰτͰίίϩΦυϧ • Ϗδϣϯ͕ਁಁ͍͢͠ • গਓͷνʔϜ • શһ͕ϓϩμΫτʹ͖߹͍ͬͯΔ • ͷΛͭ͘ΕͯղܾͷͰ͖Δϝϯόʔ͕૿͍͑ͯ͘ •
ϓϩμΫτͷ։ൃͷεϐʔυͱ্࣭͕ ڧΈ