SaaS プライシングの考察 ~実体験を通じて~

4BB4ϓϥΠγϯάͷߟ࡯ d࣮ମݧΛ௨ͯ͡d !LJNJIPN

ຊؒ ߖ੒ @kimihom CTO at selfree LLC CallConnect (ϒϥ΢βి࿩γεςϜ) ϒϩά
“ϘΫίί” ӡӦ http://www.bokukoko.info/ wellcast (ϥΠϒ഑৴γεςϜ)

͜Ε͔Β4BB4Λ࡞Ζ͏ͱ͍ͯ͠Δํʁ طʹ4BB4ΛӡӦ͞Ε͍ͯΔํʁ 2

ຊ೔ͷ಺༰ ϓϥΠγϯάલఏ৚݅ ϓϥΠγϯάํ๏ 4BB4ͷ࣮ӡ༻ʹΑΔߟ࡯ ࢀߟ ͓ΘΓʹ

ϓϥΠγϯάલఏ৚݅

ސ٬͸୭͔ʁ ෦໳ɾػೳಛԽܕ ۀքಛԽܕ தখاۀ ΤϯλʔϓϥΠζ lࣗ෼ͳΒ͍͘Β෷͏͔ l͸ ސ٬૾ͱҰக͢Δ৔߹ʹ͚ͩޮՌత ՝୊ղܾΛ๬Ή རӹ૑ग़Λ๬Ή

ϓϥΠγϯάํ๏

࠷΋γϯϓϧͳϓϥΠγϯά ୯Ұϓϥϯɺ୯Ұྉۚ શͯࠐΈͷఏڙ ࢖͍์୊ γϯϓϧͳ൓໘ɺߴ͘ݟ͑ͯ͠·͏ ࣦഊʜ ຖ݄ ԁ

େϓϥΠγϯάํ๏ ϓϥϯ ػೳ ϥΠηϯε ਓ਺ ैྔ՝ۚ ར༻ྔ ͲΕ͔ҰͭͰ͸ͳ͘ɺ૊Έ߹Θ͕ͤՄೳ

େϓϥΠγϯά!4USJQF ϓϥϯ 1MBOT ϥΠηϯε 4VCTDSJQUJPO 2VBOUJUJFT ैྔ՝ۚ .FUFSFE#JMMJOH PS*OWPJDF*UFNT

ϓϥϯλʔήοτʹΑΔֹۚ෼͚ ͦΕͧΕͷϓϥϯͰ໌֬ʹλʔήοτΛ෼͚Δ ࠷దͳػೳ͚ͩΛఏڙ Ξοϓηϧ ΞοϓάϨʔυ ͷػձ plan = Stripe::Plan.create({ currency:
'jpy', interval: 'month', product: 'prod_CHxGUqw1dyKsDM', nickname: 'Pro', amount: 3000, })

ϥΠηϯεར༻Ϣʔβʔຖͷ՝ۚ ͦͷ4BB4Λ࢖͏Ϣʔβʔ͸Ͳͷ͘Β͍͔ ࢖͏Ϣʔβʔ਺෼͚ͩࢧ෷͏ೲಘײ subscription = Stripe::Subscription.create({ customer: 'cus_4fdAW5ftNQow1a', items: [
{ plan: 'plan_CBb6IXqvTLXp3f', quantity: 5, }, ], })

ैྔ՝ۚ࢖ͬͨ෼͚ͩͷ՝ۚମܥ ਓ਺૿Ճͷ՝ۚෛ୲Λͳͤ͘Δ ͨ͘͞Μ࢖ͬͯ΋Β͏རӹΛੜΉ ܭࢉ͕ෳࡶ Stripe::InvoiceItem.create({ amount: 5000, currency: 'jpy', customer:
'cus_4fdAW5ftNQow1a', description: ‘ࠓ݄ͷ௨࿩ྉۚ', })

5JFSFE1SJDJOHஈ֊੍ྉۚମܥ ར༻ྔ ྉۚ (# (# (# = =
= =

؅ཧ͠΍͢͞ ެฏ͞ 74 ୯Ұϓϥϯ ϥΠηϯε ैྔ՝ۚ ஈ֊ྉۚ ސ٬͸ͲͪΒΛ๬Ή͔ʁ

4BB4ͷ࣮ӡ༻ʹΑΔߟ࡯

҆͞͸ਖ਼ٛͳͷ͔ʁ w͓ۚͰೖΓ͓ۚͰग़͍ͯ͘ wαϙʔτ࿑ྗͷ૿େ ҆͗͢Δྉۚઃఆ͸ې෺ ΑΓ͓ۚΛ෷͍ͬͯͨͩ͘ϢʔβʔΛେ੾ʹ͠Α͏

τϥΠΞϧͷݶք wҙࢥܾఆऀ͸τϥΠΞϧར༻ऀ͚ͩͰ͸ͳ͍ ಛʹେاۀ w಺෦Ͱ૬ஊͯ͠΋Β͏ͨΊͷϑΥϩʔ͕ඞཁ wࢿྉ੥ٻ w΢ΣϏφʔ wݸผ໘ஊ

w4BB4͸z֫ಘzΑΓlܧଓz w੒௕Λײ͡ΒΕΔ࢓૊ΈΛఏڙ͠Α͏ w౷ܭ෼ੳʹΑΔݟ͑ΔԽ w࠷৽৘ใͷൃ৴ wֶशػձͷఏڙ ʮސ٬֫ಘʯͱʮސ٬ҭ੒ʯ͸શ͘ҧ͏ʂ

4USJQF"UMBTΨΠυ IUUQTTUSJQFDPNBUMBTHVJEFTTBBTQSJDJOH

αϒεΫϦϓγϣϯ՝ۚͷؔ࿈هࣄ ֹ݄՝ۚϞσϧͷ Web αʔϏεͷઃܭํ๏ ֹ݄՝ۚαʔϏεΛϘΫ͸͜͏ઃܭͨ͠ IUUQTXXXCPLVLPLPJOGPFOUSZ IUUQTXXXCPLVLPLPJOGPFOUSZ

ऴΘΓʹ

w4BB4ϓϥΠγϯάʹ͓͍ͯސ٬૾Λ໌֬ ʹ͠·͠ΐ͏ɻ w҆͗͢ͳ͍Ձ֨ઃఆΛɻ w୯७ͳྉۚମܥ͔ɺެฏͳྉۚମܥ͔Λݕ ౼͠·͠ΐ͏ɻ w4USJQFͳΒͲΜͳྉۚମܥͰ΋࣮૷Ͱ͖Δʂ

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SaaS プライシングの考察 ~実体験を通じて~

SaaS プライシングの考察 ~実体験を通じて~

Kiminari Homma

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Transcript

4BB4ϓϥΠγϯάͷߟ࡯ d࣮ମݧΛ௨ͯ͡d !LJNJIPN

ຊؒ ߖ੒ @kimihom CTO at selfree LLC CallConnect (ϒϥ΢βి࿩γεςϜ) ϒϩά

͜Ε͔Β4BB4Λ࡞Ζ͏ͱ͍ͯ͠Δํʁ طʹ4BB4ΛӡӦ͞Ε͍ͯΔํʁ 2

ຊ೔ͷ಺༰ ϓϥΠγϯάલఏ৚݅ ϓϥΠγϯάํ๏ 4BB4ͷ࣮ӡ༻ʹΑΔߟ࡯ ࢀߟ ͓ΘΓʹ

ϓϥΠγϯάલఏ৚݅

ސ٬͸୭͔ʁ ෦໳ɾػೳಛԽܕ ۀքಛԽܕ தখاۀ ΤϯλʔϓϥΠζ lࣗ෼ͳΒ͍͘Β෷͏͔ l͸ ސ٬૾ͱҰக͢Δ৔߹ʹ͚ͩޮՌత ՝୊ղܾΛ๬Ή རӹ૑ग़Λ๬Ή

ϓϥΠγϯάํ๏

࠷΋γϯϓϧͳϓϥΠγϯά ୯Ұϓϥϯɺ୯Ұྉۚ શͯࠐΈͷఏڙ ࢖͍์୊ γϯϓϧͳ൓໘ɺߴ͘ݟ͑ͯ͠·͏ ࣦഊʜ ຖ݄ ԁ

େϓϥΠγϯάํ๏ ϓϥϯ ػೳ ϥΠηϯε ਓ਺ ैྔ՝ۚ ར༻ྔ ͲΕ͔ҰͭͰ͸ͳ͘ɺ૊Έ߹Θ͕ͤՄೳ

େϓϥΠγϯά!4USJQF ϓϥϯ 1MBOT ϥΠηϯε 4VCTDSJQUJPO 2VBOUJUJFT ैྔ՝ۚ .FUFSFE#JMMJOH PSOWPJDFUFNT

ϓϥϯλʔήοτʹΑΔֹۚ෼͚ ͦΕͧΕͷϓϥϯͰ໌֬ʹλʔήοτΛ෼͚Δ ࠷దͳػೳ͚ͩΛఏڙ Ξοϓηϧ ΞοϓάϨʔυ ͷػձ plan = Stripe::Plan.create({ currency:

ϥΠηϯεར༻Ϣʔβʔຖͷ՝ۚ ͦͷ4BB4Λ࢖͏Ϣʔβʔ͸Ͳͷ͘Β͍͔ ࢖͏Ϣʔβʔ਺෼͚ͩࢧ෷͏ೲಘײ subscription = Stripe::Subscription.create({ customer: 'cus_4fdAW5ftNQow1a', items: [

ैྔ՝ۚ࢖ͬͨ෼͚ͩͷ՝ۚମܥ ਓ਺૿Ճͷ՝ۚෛ୲Λͳͤ͘Δ ͨ͘͞Μ࢖ͬͯ΋Β͏རӹΛੜΉ ܭࢉ͕ෳࡶ Stripe::InvoiceItem.create({ amount: 5000, currency: 'jpy', customer:

5JFSFE1SJDJOHஈ֊੍ྉۚମܥ ར༻ྔ ྉۚ (# (# (# = =

؅ཧ͠΍͢͞ ެฏ͞ 74 ୯Ұϓϥϯ ϥΠηϯε ैྔ՝ۚ ஈ֊ྉۚ ސ٬͸ͲͪΒΛ๬Ή͔ʁ

4BB4ͷ࣮ӡ༻ʹΑΔߟ࡯

҆͞͸ਖ਼ٛͳͷ͔ʁ w͓ۚͰೖΓ͓ۚͰग़͍ͯ͘ wαϙʔτ࿑ྗͷ૿େ ҆͗͢Δྉۚઃఆ͸ې෺ ΑΓ͓ۚΛ෷͍ͬͯͨͩ͘ϢʔβʔΛେ੾ʹ͠Α͏

τϥΠΞϧͷݶք wҙࢥܾఆऀ͸τϥΠΞϧར༻ऀ͚ͩͰ͸ͳ͍ ಛʹେاۀ w಺෦Ͱ૬ஊͯ͠΋Β͏ͨΊͷϑΥϩʔ͕ඞཁ wࢿྉ੥ٻ w΢ΣϏφʔ wݸผ໘ஊ

w4BB4͸z֫ಘzΑΓlܧଓz w੒௕Λײ͡ΒΕΔ࢓૊ΈΛఏڙ͠Α͏ w౷ܭ෼ੳʹΑΔݟ͑ΔԽ w࠷৽৘ใͷൃ৴ wֶशػձͷఏڙ ʮސ٬֫ಘʯͱʮސ٬ҭ੒ʯ͸શ͘ҧ͏ʂ

ࢀߟ

4USJQF"UMBTΨΠυ IUUQTTUSJQFDPNBUMBTHVJEFTTBBTQSJDJOH

αϒεΫϦϓγϣϯ՝ۚͷؔ࿈هࣄ ֹ݄՝ۚϞσϧͷ Web αʔϏεͷઃܭํ๏ ֹ݄՝ۚαʔϏεΛϘΫ͸͜͏ઃܭͨ͠ IUUQTXXXCPLVLPLPJOGPFOUSZ IUUQTXXXCPLVLPLPJOGPFOUSZ

ऴΘΓʹ

w4BB4ϓϥΠγϯάʹ͓͍ͯސ٬૾Λ໌֬ ʹ͠·͠ΐ͏ɻ w҆͗͢ͳ͍Ձ֨ઃఆΛɻ w୯७ͳྉۚମܥ͔ɺެฏͳྉۚମܥ͔Λݕ ౼͠·͠ΐ͏ɻ w4USJQFͳΒͲΜͳྉۚମܥͰ΋࣮૷Ͱ͖Δʂ

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