Another day, another UX conference, and yet another designer telling you that you're doing things wrong and how you should adopt their methodology and nothing else.
Ian Fenn has had enough.
In this forthright but entertaining talk, he reveals the real truth about UX design - what works for you may not work for somebody else. It may not even work for you if you subsequently change employer or even project.
Ian will argue that the secret of successful UX design can be encompassed in a few simple rules - the foremost being that people, not process, are paramount.
(As presented at Midwest UX on 2 June 2012.)