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Ecommerce Show - Imogen Collins - Leveraging AI...

Ecommerce Show - Imogen Collins - Leveraging AI in Digital Marketing

The raw slides for my presentation for the Ecommerce Show.

Imogen Collins

September 14, 2023
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Transcript

  1. Leveraging AI in Digital Marketing for Ecommerce Imogen Collins Genie

    Goals Speakerdeck.com/imogencollins linkedin.com/in/imogenpickles
  2. about us An award winning PPC, Paid Social & Affiliate

    marketing agency 30 employees based out of Cambridge In Google’s top 1% of EMEA Agencies One of AWIN’s top 20 agency partners 45th Best Place to Work in the UK 2023 2
  3. • What is AI? • What changed? • How it

    is being used • The downsides • Tips and tricks
  4. 15

  5. 18

  6. 1 9

  7. 2 0

  8. 2 1

  9. 2 2

  10. 2 3

  11. 2 4

  12. 2 5

  13. Top Tips • Game the algorithm • Manage the learning

    phase • Inject creativity • Have a strategy • Regain control
  14. Top Tips • Game the algorithm • Manage the learning

    phase • Inject creativity • Have a strategy • Regain control
  15. Top Tips • Game the algorithm • Manage the learning

    phase • Inject creativity • Have a strategy • Regain control
  16. Top Tips • Game the algorithm • Manage the learning

    phase • Inject creativity • Have a strategy • Regain control
  17. Top Tips • Game the algorithm • Manage the learning

    phase • Inject creativity • Have a strategy • Regain control
  18. Top Tips • Game the algorithm • Manage the learning

    phase • Inject creativity • Have a strategy • Regain control
  19. In Summary… • AI is not new • AI is

    not a strategy • AI is a tool