Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Ecommerce Show - Imogen Collins - Leveraging AI...
Search
Imogen Collins
September 14, 2023
Marketing & SEO
0
320
Ecommerce Show - Imogen Collins - Leveraging AI in Digital Marketing
The raw slides for my presentation for the Ecommerce Show.
Imogen Collins
September 14, 2023
Tweet
Share
More Decks by Imogen Collins
See All by Imogen Collins
Ecommerce Show - Imogen Collins - Leveraging AI in Digital Marketing - With Notes
imogencollins
0
78
Other Decks in Marketing & SEO
See All in Marketing & SEO
Save months of work using programmatic SEO to create landing pages
vroscow
0
220
Tactics vs strategy: why SEO’s shouldn’t focus on industries
petervz
0
270
Using Cache to Make Cash
andrewprince
1
430
0-Click SEO. How to optimize for visibility, awareness and memorability.
gfiorelli1
0
230
GA4 Standard (Free) vs GA4 360 (Enterprise)
kieramonaghan
1
470
How to build an LLM SEO readiness audit: a practical framework
nmsamuel
1
450
Link Wars: The SEO Awakens
ajordanseo
0
180
How Search Happens: Before & After you Click Enter @ SearchAfricon
davetheseo
0
150
Manchester DM - How eCommerce Faceted Navigation can either Supercharge or Sabotage SEO
chrisleverseo
0
110
Digital PR's Dirty Little Secret: Most of the Links You're Earning Have No Impact on Metrics That Actually Matter
brockbankjames
PRO
0
370
Crafting winning internal linking strategies
smp_seo
1
490
What the f**k is alt-text, and how do you write it?
liamcumber
0
400
Featured
See All Featured
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
35
3.1k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
tammyeverts
53
2.9k
Measuring & Analyzing Core Web Vitals
bluesmoon
9
580
Optimizing for Happiness
mojombo
379
70k
Statistics for Hackers
jakevdp
799
220k
A designer walks into a library…
pauljervisheath
207
24k
RailsConf 2023
tenderlove
30
1.2k
Code Reviewing Like a Champion
maltzj
525
40k
A Modern Web Designer's Workflow
chriscoyier
696
190k
YesSQL, Process and Tooling at Scale
rocio
173
14k
Site-Speed That Sticks
csswizardry
10
820
Context Engineering - Making Every Token Count
addyosmani
3
57
Transcript
Leveraging AI in Digital Marketing for Ecommerce Imogen Collins Genie
Goals Speakerdeck.com/imogencollins linkedin.com/in/imogenpickles
about us An award winning PPC, Paid Social & Affiliate
marketing agency 30 employees based out of Cambridge In Google’s top 1% of EMEA Agencies One of AWIN’s top 20 agency partners 45th Best Place to Work in the UK 2023 2
How can e-comm brands leverage Artificial intelligence to drive profit?
• What is AI? • What changed? • How it
is being used • The downsides • Tips and tricks
What is AI?
6 “artificial intelligence”
7 “machine learning”
8 “deep learning”
9 “computer vision”
10 “natural language processing”
Notice anything strange about the images?
12 Source: Google Trends report for “artificial intelligence”
What changed?
How are we already using AI and machine learning in
e-com?
15
Pmax & Advantage+
What are the downsides?
18
1 9
2 0
2 1
2 2
2 3
2 4
2 5
Why would we use it then?
27 Pmax switched on
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
Top Tips • Game the algorithm • Manage the learning
phase • Inject creativity • Have a strategy • Regain control
In Summary… • AI is not new • AI is
not a strategy • AI is a tool