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Story First: Crafting Products That Engage – Do...

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May 15, 2017
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Story First: Crafting Products That Engage – Donna Lichaw

Talk at From Business to Buttons 2017 in Stockholm. #fbtb17

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May 15, 2017
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Transcript

  1. DONNA LICHAW | DONNALICHAW.COM | @DLICHAW STORY FIRST CRAFTING PRODUCTS

    THAT ENGAGE
  2. None
  3. None

  4. MAKE THINGS GO BOOM

  5. None
  6. None

  7. LIFE IS A STORY YOU ARE THE HERO

  8. None

  9. iPhone Smartphone Listen to Music
 Make Phone Calls Sucks to

    Carry Two Devices 2-in-1 iPod Phone Usability Cost Listen to music
 Make phone calls Want?

  10. 2-in-1 iPhone Smartphone Want iPod Phone Listen to Music
 Make

    Phone Calls Listen to Music
 Make Phone Calls Sucks to Carry Two Devices 2-in-1 (Anticlimactic)

  11. http://mobile-review.com/articles/2010/iphone-history1-en.shtml Patents 20070152979 20070155369 20070155434 July 24, 2006

  12. iPhone Smartphone Listen to Music
 Make Phone Calls Sucks to

    Carry Two Devices Difficult to Use (Cliffhanger) 2-in-1

  13. Communicate Communicate The best way to communicate
 Works like magic


    3-in-1 Smartphones Suck iPhone Smartphone Want Don’t want Usability iPod Phone
  14. None
  15. None
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  17. None
  18. None
  19. None
  20. None
  21. None
  22. None

  23. Minutes 1 2 3 4 5 6 ∞ Hours Days

    Weeks Months Years LONG-TERM engagement

  24. LONG-TERM engagement

  25. THERE IS NO SUCH THING AS AN ACTUAL EXPERIENCE

  26. UTILITY DESIRABILITY VALUE CHOICE USABILITY

  27. WHAT IS THE STORY?

  28. None
  29. None

  30. DONNALICHAW.COM | @DLICHAW THE USER’S JOURNEY