Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Story First: Crafting Products That Engage – Do...
Search
inuse
May 15, 2017
0
120
Story First: Crafting Products That Engage – Donna Lichaw
Talk at From Business to Buttons 2017 in Stockholm. #fbtb17
inuse
May 15, 2017
Tweet
Share
More Decks by inuse
See All by inuse
Marc Stickdorn
inuse
3
1.3k
Jeff Gothelf
inuse
1
180
Jake Knapp
inuse
1
390
Paul Fu
inuse
1
270
Sara Lerén – Inclusive Design - All about the extremes
inuse
0
660
Tony Ulwick Put Jobs-To-Be-Done Theory Into Practice With Outcome-Driven Innovation
inuse
2
2.9k
Namrata Mehta – The Dual Opportunity of UX in India
inuse
0
120
Pontus Wärnestål – Get Your Gear in Order – Building a Toolbox for the Future
inuse
0
510
Jared Spool
inuse
2
1.6k
Featured
See All Featured
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
194
16k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
667
120k
Typedesign – Prime Four
hannesfritz
42
2.8k
Java REST API Framework Comparison - PWX 2021
mraible
34
8.9k
RailsConf 2023
tenderlove
30
1.2k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
35
3.2k
Agile that works and the tools we love
rasmusluckow
331
21k
Into the Great Unknown - MozCon
thekraken
40
2.1k
Thoughts on Productivity
jonyablonski
70
4.9k
Fantastic passwords and where to find them - at NoRuKo
philnash
52
3.4k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
marktimemedia
31
2.5k
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
48
9.7k
Transcript
DONNA LICHAW | DONNALICHAW.COM | @DLICHAW STORY FIRST CRAFTING PRODUCTS
THAT ENGAGE
None
None
MAKE THINGS GO BOOM
None
None
LIFE IS A STORY YOU ARE THE HERO
None
iPhone Smartphone Listen to Music Make Phone Calls Sucks to
Carry Two Devices 2-in-1 iPod Phone Usability Cost Listen to music Make phone calls Want?
2-in-1 iPhone Smartphone Want iPod Phone Listen to Music Make
Phone Calls Listen to Music Make Phone Calls Sucks to Carry Two Devices 2-in-1 (Anticlimactic)
http://mobile-review.com/articles/2010/iphone-history1-en.shtml Patents 20070152979 20070155369 20070155434 July 24, 2006
iPhone Smartphone Listen to Music Make Phone Calls Sucks to
Carry Two Devices Difficult to Use (Cliffhanger) 2-in-1
Communicate Communicate The best way to communicate Works like magic
3-in-1 Smartphones Suck iPhone Smartphone Want Don’t want Usability iPod Phone
None
None
None
None
None
None
None
None
None
Minutes 1 2 3 4 5 6 ∞ Hours Days
Weeks Months Years LONG-TERM engagement
LONG-TERM engagement
THERE IS NO SUCH THING AS AN ACTUAL EXPERIENCE
UTILITY DESIRABILITY VALUE CHOICE USABILITY
WHAT IS THE STORY?
None
None
DONNALICHAW.COM | @DLICHAW THE USER’S JOURNEY