Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Story First: Crafting Products That Engage – Do...

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for inuse inuse
May 15, 2017
130
0

Story First: Crafting Products That Engage – Donna Lichaw

Talk at From Business to Buttons 2017 in Stockholm. #fbtb17

Avatar for inuse

inuse

May 15, 2017

More Decks by inuse

See All by inuse
Marc Stickdorn
Avatar for inuse inuse
3
1.5k
Jeff Gothelf
Avatar for inuse inuse
1
220
Jake Knapp
Avatar for inuse inuse
1
440
Paul Fu
Avatar for inuse inuse
1
290
Sara Lerén – Inclusive Design - All about the extremes
Avatar for inuse inuse
0
740
Tony Ulwick Put Jobs-To-Be-Done Theory Into Practice With Outcome-Driven Innovation
Avatar for inuse inuse
2
3k
Namrata Mehta – The Dual Opportunity of UX in India
Avatar for inuse inuse
0
150
Pontus Wärnestål – Get Your Gear in Order – Building a Toolbox for the Future
Avatar for inuse inuse
0
550
Jared Spool
Avatar for inuse inuse
2
1.6k

Featured

See All Featured
技術選定の審美眼（2025年版） / Understanding the Spiral of Technologies 2025 edition
Avatar for Takuto Wada twada
PRO
118
110k
The Impact of AI in SEO - AI Overviews June 2024 Edition
Avatar for Aleyda Solis aleyda
5
1.1k
Designing Dashboards & Data Visualisations in Web Apps
Avatar for Des Traynor destraynor
231
54k
Save Time (by Creating Custom Rails Generators)
Avatar for Garrett Dimon garrettdimon
PRO
32
3k
Between Models and Reality
Avatar for mayunak mayunak
4
290
New Earth Scene 8
Avatar for Sydney Stone popppiees
3
2.2k
We Analyzed 250 Million AI Search Results: Here's What I Found
Avatar for Josh Blyskal joshbly
1
1.3k
Primal Persuasion: How to Engage the Brain for Learning That Lasts
Avatar for Mike Taylor tmiket
0
340
Why Mistakes Are the Best Teachers: Turning Failure into a Pathway for Growth
Avatar for Umar Saidu Auna auna
0
140
Context Engineering - Making Every Token Count
Avatar for Addy Osmani addyosmani
9
890
Discover your Explorer Soul
Avatar for Emna emna__ayadi
2
1.1k
Crafting Experiences
Avatar for Bethany Jepchumba bethany
1
150

Transcript

  1. DONNA LICHAW | DONNALICHAW.COM | @DLICHAW STORY FIRST CRAFTING PRODUCTS

    THAT ENGAGE
  2. None
  3. None

  4. MAKE THINGS GO BOOM

  5. None
  6. None

  7. LIFE IS A STORY YOU ARE THE HERO

  8. None

  9. iPhone Smartphone Listen to Music
 Make Phone Calls Sucks to

    Carry Two Devices 2-in-1 iPod Phone Usability Cost Listen to music
 Make phone calls Want?

  10. 2-in-1 iPhone Smartphone Want iPod Phone Listen to Music
 Make

    Phone Calls Listen to Music
 Make Phone Calls Sucks to Carry Two Devices 2-in-1 (Anticlimactic)

  11. http://mobile-review.com/articles/2010/iphone-history1-en.shtml Patents 20070152979 20070155369 20070155434 July 24, 2006

  12. iPhone Smartphone Listen to Music
 Make Phone Calls Sucks to

    Carry Two Devices Difficult to Use (Cliffhanger) 2-in-1

  13. Communicate Communicate The best way to communicate
 Works like magic


    3-in-1 Smartphones Suck iPhone Smartphone Want Don’t want Usability iPod Phone
  14. None
  15. None
  16. None
  17. None
  18. None
  19. None
  20. None
  21. None
  22. None

  23. Minutes 1 2 3 4 5 6 ∞ Hours Days

    Weeks Months Years LONG-TERM engagement

  24. LONG-TERM engagement

  25. THERE IS NO SUCH THING AS AN ACTUAL EXPERIENCE

  26. UTILITY DESIRABILITY VALUE CHOICE USABILITY

  27. WHAT IS THE STORY?

  28. None
  29. None

  30. DONNALICHAW.COM | @DLICHAW THE USER’S JOURNEY