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Story First: Crafting Products That Engage – Do...
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inuse
May 15, 2017
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Story First: Crafting Products That Engage – Donna Lichaw
Talk at From Business to Buttons 2017 in Stockholm. #fbtb17
inuse
May 15, 2017
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Transcript
DONNA LICHAW | DONNALICHAW.COM | @DLICHAW STORY FIRST CRAFTING PRODUCTS
THAT ENGAGE
None
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MAKE THINGS GO BOOM
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LIFE IS A STORY YOU ARE THE HERO
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iPhone Smartphone Listen to Music Make Phone Calls Sucks to
Carry Two Devices 2-in-1 iPod Phone Usability Cost Listen to music Make phone calls Want?
2-in-1 iPhone Smartphone Want iPod Phone Listen to Music Make
Phone Calls Listen to Music Make Phone Calls Sucks to Carry Two Devices 2-in-1 (Anticlimactic)
http://mobile-review.com/articles/2010/iphone-history1-en.shtml Patents 20070152979 20070155369 20070155434 July 24, 2006
iPhone Smartphone Listen to Music Make Phone Calls Sucks to
Carry Two Devices Difficult to Use (Cliffhanger) 2-in-1
Communicate Communicate The best way to communicate Works like magic
3-in-1 Smartphones Suck iPhone Smartphone Want Don’t want Usability iPod Phone
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Minutes 1 2 3 4 5 6 ∞ Hours Days
Weeks Months Years LONG-TERM engagement
LONG-TERM engagement
THERE IS NO SUCH THING AS AN ACTUAL EXPERIENCE
UTILITY DESIRABILITY VALUE CHOICE USABILITY
WHAT IS THE STORY?
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DONNALICHAW.COM | @DLICHAW THE USER’S JOURNEY