Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Story First: Crafting Products That Engage – Do...

Avatar for inuse inuse
May 15, 2017
0
120

Story First: Crafting Products That Engage – Donna Lichaw

Talk at From Business to Buttons 2017 in Stockholm. #fbtb17

Avatar for inuse

inuse

May 15, 2017
Tweet

More Decks by inuse

See All by inuse
Marc Stickdorn
Avatar for inuse inuse
3
1.3k
Jeff Gothelf
Avatar for inuse inuse
1
180
Jake Knapp
Avatar for inuse inuse
1
390
Paul Fu
Avatar for inuse inuse
1
270
Sara Lerén – Inclusive Design - All about the extremes
Avatar for inuse inuse
0
650
Tony Ulwick Put Jobs-To-Be-Done Theory Into Practice With Outcome-Driven Innovation
Avatar for inuse inuse
2
2.9k
Namrata Mehta – The Dual Opportunity of UX in India
Avatar for inuse inuse
0
120
Pontus Wärnestål – Get Your Gear in Order – Building a Toolbox for the Future
Avatar for inuse inuse
0
510
Jared Spool
Avatar for inuse inuse
2
1.6k

Featured

See All Featured
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.5k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
Avatar for Rebecca Miller-Webster rmw
35
3.2k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
Avatar for Marc Duiker marcduiker
32
2.2k
Gamification - CAS2011
Avatar for David Bonilla davidbonilla
81
5.5k
What’s in a name? Adding method to the madness
Avatar for Product Marketing Alliance productmarketing
PRO
23
3.7k
How to train your dragon (web standard)
Avatar for Monica Dinculescu notwaldorf
96
6.3k
The Art of Programming - Codeland 2020
Avatar for Erika Heidi erikaheidi
56
14k
Improving Core Web Vitals using Speculation Rules API
Avatar for Sergey Chernyshev sergeychernyshev
19
1.2k
Fashionably flexible responsive web design (full day workshop)
Avatar for Andy Clarke malarkey
407
66k
Optimizing for Happiness
Avatar for Tom Preston-Werner mojombo
379
70k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
Avatar for Tammy Everts tammyeverts
9
580
Site-Speed That Sticks
Avatar for Harry Roberts csswizardry
11
880

Transcript

  1. DONNA LICHAW | DONNALICHAW.COM | @DLICHAW STORY FIRST CRAFTING PRODUCTS

    THAT ENGAGE
  2. None
  3. None

  4. MAKE THINGS GO BOOM

  5. None
  6. None

  7. LIFE IS A STORY YOU ARE THE HERO

  8. None

  9. iPhone Smartphone Listen to Music
 Make Phone Calls Sucks to

    Carry Two Devices 2-in-1 iPod Phone Usability Cost Listen to music
 Make phone calls Want?

  10. 2-in-1 iPhone Smartphone Want iPod Phone Listen to Music
 Make

    Phone Calls Listen to Music
 Make Phone Calls Sucks to Carry Two Devices 2-in-1 (Anticlimactic)

  11. http://mobile-review.com/articles/2010/iphone-history1-en.shtml Patents 20070152979 20070155369 20070155434 July 24, 2006

  12. iPhone Smartphone Listen to Music
 Make Phone Calls Sucks to

    Carry Two Devices Difficult to Use (Cliffhanger) 2-in-1

  13. Communicate Communicate The best way to communicate
 Works like magic


    3-in-1 Smartphones Suck iPhone Smartphone Want Don’t want Usability iPod Phone
  14. None
  15. None
  16. None
  17. None
  18. None
  19. None
  20. None
  21. None
  22. None

  23. Minutes 1 2 3 4 5 6 ∞ Hours Days

    Weeks Months Years LONG-TERM engagement

  24. LONG-TERM engagement

  25. THERE IS NO SUCH THING AS AN ACTUAL EXPERIENCE

  26. UTILITY DESIRABILITY VALUE CHOICE USABILITY

  27. WHAT IS THE STORY?

  28. None
  29. None

  30. DONNALICHAW.COM | @DLICHAW THE USER’S JOURNEY