persona, character, role wants to eat less chocolate action, situation because it makes him fat aim, need, outcome but it makes him feel safe. restricion, obstacle, friction USER STORIES As a regular customer of SaaS products persona, role, type of user I want invoices to be sent directly to my accounting action so that I don’t have to care about this every month. outcome DATA SYNTHESIS & ANALYSIS Primary data Interpreted data JOB-TO-BE-DONE When I have to travel for business situation I want to lose as little time as possible motivation, forces so that I can maximize my work time. expected outcome
VERY MUCH! ON STAGE Marc Stickdorn @MrStickdorn SLIDES Jakob Schneider @jakoblies SOFTWARE www.smaply.com www.experiencefellow.com BOOKS www.tisdt.com www.tisdd.com