a method of discovering the most valuable configura/on of your product. • There currently is no solu/on for split tes/ng of Mobile Applica/ons. • Changes require resubmission to the App Store, and cannot be tested side by side.
the iTunes App Store, the market is only growing. • Mobile transac/ons represent a large percentage of revenue for many companies. • As of May 2011, 48% of consumers use their mobile device to browse products and services.1 1Informa/on from an Oracle survey taken May 2011
tests on the fly to op/mize your conversion rates. • Comprehensive data analyses on how your tests are doing • With four ways to test, the op/ons are almost limitless.
your App while live, you can find a strategy and lock into it. • Use in conjunc/on with your other analy/cs to get a much beYer sense of how your users use your app.