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Avatar for J Cornelius J Cornelius
June 25, 2013
Design
190
3

Design, Experience, Startups

A short presentation given as part of the Hypepotamus Summer Startup Academy.

Avatar for J Cornelius

J Cornelius

June 25, 2013

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Transcript

  1. Hi. I’m J. (yeah, just J) jcornelius.com ninelabs.com @jc @ninelabs

    #startupacademy

  2. Hi. I’m J. (yeah, just J) jcornelius.com ninelabs.com @jc @ninelabs

    #startupacademy

  3. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy What is Design?

  4. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy object agent goals environment components requirements constraints ➟ product or service ➟ you ➟ user desire ➟ internet ➟ tools & code ➟ market ➟ time & money

  5. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy

  6. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Form follows Function

  7. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Beauty vs. Usability Form vs. Function

  8. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Great design creates usability. Without usability it’s just art.

  9. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Art communicates feelings. Design solves a problem.

  10. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Okay

  11. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Better

  12. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Great

  13. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy

  14. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy

  15. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy

  16. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Design is reducing friction Image Credit: http://flaglerlive.com/26173/florida-education-post-mortem/

  17. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy What is a Brand?

  18. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy A brand is what sits at the intersection of what a company does, and how the user feels about it.

  19. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy ACME

  20. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy YOU ACME

  21. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy YOU ACME

  22. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy YOU FRIEND FRIEND

  23. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy YOU ACME FRIEND FRIEND

  24. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Understanding what people want and designing things that inspire them is the most powerful way to achieve business goals.

  25. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy What do they want?

  26. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Emotion

  27. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy

  28. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy 100 milliseconds Image Credit: http://www.gfsboothblog.com/2011_01_01_archive.html

  29. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy No amount of design can fix a lousy experience.

  30. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Image Credit: http://old.post-gazette.com/xtras/pghimages/default.asp?page=2 Hypepotamus Summer Startup Academy - J Cornelius - @jc - #startupacademy

  31. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Image Credit: http://everlite.deviantart.com/art/Girl-in-mirror-2-of-2-99542012 Appearance

  32. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Image Credit: http://www.torontoseogroup.com/a-different-kind-of-internet-marketing-company Distinctiveness

  33. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Image Credit: http://www.epicgames.ru/2010/07/07/depth-indi-igry-v-3d/doftest/ Depth Hypepotamus Summer Startup Academy - J Cornelius - @jc - #startupacademy

  34. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy energy Energy Image Credit: http://www.alysoncamille.com/posts/motion/

  35. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Image Credit: http://jameswoodward.wordpress.com/2012/01/24/hands/ Humanity

  36. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Mystique

  37. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy }emotional framework appearance distinctiveness depth energy humanity mystique

  38. Hypepotamus Summer Startup Academy – J Cornelius – @jc –

    #startupacademy Life’s too short to build something nobody wants. – Ash Maurya –

  39. Thanks. jcornelius.com ninelabs.com @jc @ninelabs