AI and Data Utilization What are stumbling points What is Ethics Framework Recently, there has been an increase in efforts to utilize data acquired through business to provide new value to people and society. However, in data utilization, actions taken with good intentions can often become problematic. Even if there are no legal issues, situations that cause public backlash may happen. These problematic factors are referred to as "stumbling points". When attempting new things through AI and data utilization, it is important to find stumbling points in advance and take measures to address them. However, simply confirming based on legal regulations is insufficient, and it is necessary to find them from an ethical standpoint. The "Ethics Framework" is the most appropriate content in modern times, which analyzes recent problem cases and organizes them into an easy-to-understand system. The Ethics Framework is organized into five ethical items in the figure on the right. Below the ethical items are 14 stumbling points and 49 checklist items. 1 Propriety 2 Accountability 3 Fairness 4 Safety and security 5 Information protection