Building Products, not Apps

The Ruby world has been protagonist of a new era of entrepreneurship in the technology market. There are many techniques, new specifications and conventions that are designed to facilitate and enhance the development of applications, especially on the web. But this new context completely changes the way we were used to develop. Currently, the role of the Ruby developer goes beyond programming, and progresses within the product creation process, innovation, and effective participation in decisions that may determine the success or failure of an application. In this talk, I will demonstrate how you can expand the mindset from application development to product development.

Transcript

1. Building Products, not Apps
2. 9in each 10 new products end up falling
3. "whys" new products fail X
4. "whys" new products fail X Target Market
5. "whys" new products fail X Target Market Lack of demand
6. "whys" new products fail X Target Market Lack of demand Develop mobile first
7. "whys" new products fail X Target Market Lack of demand Develop mobile first …
9. Why talk about Products, to devs?
12. Startups changed the market
13. Devs, also decide
14. Your Product ?
15. João Moura github.com/joaomdmoura twitter.com/joaomdmoura speakerdeck.com/joaomdmoura CTO at Palpiteros
16. Apps are about Features Products are about People
17. Milk shakes problem!
19. How’d devs solve it?
22. “People don’t want a quarter-inch drill, they want a quarter- inch hole.” Theodore Levitt
23. People buy products to get jobs done
24. jobs to be done
25. jobs to be done ?
26. As a I want so that
27. As a I want so that #{type of user} #{some goal} #{some reason}
28. As a I want so that moderator create a room I invite friends
29. As a I want so that friend join a room post pics of cats
30. friend join a room post pics of cats User Action Result
31. (MVP) Minimum Viable Product
32. If Apple can launch a smartphone without Find or Cut-and- Paste, what can you cut out of your product requirements? Lance Glasser, former CTO KLA-Tencor
33. The first version of Gmail was literally written in a day Paul Bunchheit, Google / Friendfeed / Facebook
34. As a I want so that Cat owner cat food feed my cat
35. As a I want so that Lazy cat owner monthly food I don’t get out bed
37. Decision
38. Decision WTH?
39. Decision WTH? Kind of cat?
40. Decision WTH? Kind of cat? Plan
41. Decision WTH? Kind of cat? Plan Healthy
42. Decision WTH? Kind of cat? Plan Healthy Delivery
43. Decision WTH? Kind of cat? Plan Healthy Delivery Account
44. Decision WTH? Kind of cat? Plan Healthy Delivery Account Email
45. Decision WTH? Kind of cat? Plan Healthy Delivery Account Email Cat Food!
46. ?
48. Decision
49. Decision WTH?
50. Decision WTH? Kind of cat?
51. Decision WTH? Kind of cat? Plan
52. Decision WTH? Kind of cat? Plan Healthy
53. Decision WTH? Kind of cat? Plan Healthy Delivery
54. Decision WTH? Kind of cat? Plan Healthy Delivery Account
55. Decision WTH? Kind of cat? Plan Healthy Delivery Account Email
56. Decision WTH? Kind of cat? Plan Healthy Delivery Account Email Cat Food!
57. Decisão WTH? Plan Healthy Email Cat Food
58. WTH? Plan Healthy Email Monthly vegan cat food! $30 -> New York Why? BUY NOW!
59. Metrics are people
60. Innovation + Emotion
61. Emoção
62. Emoção dopamine = emotional connection
66. Review Elevator test
67. Review
68. Review
69. Review 1. Products are about people
70. Review 1. Products are about people 2. Minimum Viable Product
71. Review 1. Products are about people 2. Minimum Viable Product 3. Metrics FTW!
72. Review 1. Products are about people 2. Minimum Viable Product 3. Metrics FTW! 4. Innovation + Emotion
74. Improve the football experience!
75. He are hiring jmoura@palpiteros.com
76. RubySource http://www.sitepoint.com/author/jmoura/
77. gioco.pro
78. João Moura github.com/joaomdmoura twitter.com/joaomdmoura speakerdeck.com/joaomdmoura CTO at Palpiteros