Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Branding Yourself As An Expert
Search
Joel G Goodman
June 18, 2015
Business
2
290
Branding Yourself As An Expert
Presented at Austin #FreelanceSpark
Joel G Goodman
June 18, 2015
Tweet
Share
More Decks by Joel G Goodman
See All by Joel G Goodman
Keynote Talk: Hospitable Design — A Framework for User Care
joelgoodman
0
550
Personalization + Hospitable Design
joelgoodman
0
470
Design freedom: Becoming data-informed, not data-controlled
joelgoodman
1
260
Engaging Accepted Students Through WordPress
joelgoodman
1
130
CONTENT-FIRST DESIGN: WHAT DOES IT REALLY MEAN AND HOW CAN IT ENHANCE THE AUDIENCE EXPERIENCE?
joelgoodman
1
750
Building an Effective Creative Team
joelgoodman
0
760
Hustle Is Hope
joelgoodman
3
1.7k
Change the Future
joelgoodman
1
510
Typography Matters
joelgoodman
1
2.1k
Other Decks in Business
See All in Business
fulltan_lt.pdf
icoriha
2
220
スカイマティクス会社紹介資料 /company-profile
skymatix1111
0
150
タケウチグループRecruit
takeuchigroup
0
5.6k
SANU 2nd Home for Business
sanu
1
6.8k
イグニション・ポイント株式会社/採用エントランスBook_2025
ignitionpointhr
2
93k
あなたの「仮説検証」、ゆがんでいませんか? / Isn't Your "Hypothesis Verification" Distorted? #emoasis
expajp
1
260
株式会社Domuz会社紹介資料(採用)
kimpachi_d
0
26k
FastAccounting会社資料_202504
fahrteam
0
2.2k
yamory事業紹介資料
assuredjp
0
670
VISASQ: ABOUT DEV TEAM
eikohashiba
3
26k
Crisp Code コーポレート・サービス紹介 | Corporate & Services Introduction
so_kotani
0
170
株式会社ハイパー 会社紹介資料
hypermarketingteam
0
780
Featured
See All Featured
How to Think Like a Performance Engineer
csswizardry
23
1.5k
Designing for humans not robots
tammielis
252
25k
The Web Performance Landscape in 2024 [PerfNow 2024]
tammyeverts
5
520
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
178
52k
Automating Front-end Workflow
addyosmani
1369
200k
Docker and Python
trallard
44
3.3k
Building an army of robots
kneath
304
45k
What's in a price? How to price your products and services
michaelherold
245
12k
Facilitating Awesome Meetings
lara
54
6.3k
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
31
1.1k
KATA
mclloyd
29
14k
RailsConf 2023
tenderlove
30
1.1k
Transcript
None
B R A N D I N G Y O
U R S E L F A S A N E X P E R T JOEL G GOODMAN Principal, Braver y Media #FreelanceSpark
None
braverymedia.co @braverymedia @joelgoodman
#FreelanceSpark T O P I C 1 : What is
a brand?
#FreelanceSpark What is a brand? Your brand is the sum
total of everything you do & say.
#FreelanceSpark and that is scary.
#FreelanceSpark M Y F I R S T R U
L E : Be genuine.
#FreelanceSpark because your brand is not just what you can
do, it is who you are.
#FreelanceSpark T O P I C 2 : How do
you communicate?
#FreelanceSpark How do you communicate? with your clients? with your
subcontractors? with your audiences?
#FreelanceSpark sometimes business is just about relationship management.
#FreelanceSpark T O P I C 3 : Are you
confident?
#FreelanceSpark Are you confident? or maybe better: do you convey
confidence?
#FreelanceSpark confidence in yourself and in your work goes a
long way.
#FreelanceSpark in fact, don’t be afraid to bite off a
little more than you think you can chew.
#FreelanceSpark T O P I C 4 : How do
you promote yourself?
#FreelanceSpark How do you promote yourself? does it make a
difference?
#FreelanceSpark if you don’t have time to blog then don’t
try to have a blog.
#FreelanceSpark 100% of Bravery’s work comes through referrals from friends
and previous clients.
#FreelanceSpark T O P I C 5 : How focused
are you?
#FreelanceSpark How focused are you? specifically in terms of your
offerings.
#FreelanceSpark even if you can do 1,000 different things, give
your potential clients some parameters
braverymedia.co @braverymedia @joelgoodman