Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Design freedom: Becoming data-informed, not dat...

Avatar for Joel G Goodman Joel G Goodman
May 16, 2021
Design
1
280

Design freedom: Becoming data-informed, not data-controlled

Presented at the Penn State Web Conference, June 2016

Avatar for Joel G Goodman

Joel G Goodman

May 16, 2021
Tweet

More Decks by Joel G Goodman

See All by Joel G Goodman
Keynote Talk: Hospitable Design — A Framework for User Care
Avatar for Joel G Goodman joelgoodman
0
670
Personalization + Hospitable Design
Avatar for Joel G Goodman joelgoodman
0
610
Engaging Accepted Students Through WordPress
Avatar for Joel G Goodman joelgoodman
1
160
CONTENT-FIRST DESIGN: WHAT DOES IT REALLY MEAN AND HOW CAN IT ENHANCE THE AUDIENCE EXPERIENCE?
Avatar for Joel G Goodman joelgoodman
1
870
Building an Effective Creative Team
Avatar for Joel G Goodman joelgoodman
0
890
Branding Yourself As An Expert
Avatar for Joel G Goodman joelgoodman
2
300
Hustle Is Hope
Avatar for Joel G Goodman joelgoodman
3
1.8k
Change the Future
Avatar for Joel G Goodman joelgoodman
1
540
Typography Matters
Avatar for Joel G Goodman joelgoodman
1
2.1k

Other Decks in Design

See All in Design
デフォルトの16:9（960*540px）のケース / Google Slide Size Test
Avatar for Arthur arthur1
0
3.4k
株式会社ログラス - 会社説明資料【デザイナー】/ Loglass Designer
Avatar for 株式会社ログラス loglass2019
1
2.4k
AI時代に、僕たちデザイナーはどう歩むか
Avatar for kim kazuhirokimura
0
370
Illustrator×Firefly 生成したイラストをベースにドット絵を作ってみよう！
Avatar for コネクリ connecre
1
100
CursorでAI活用のナレッジベースを構築する
Avatar for 神崎 kanzaki
0
670
読書シェア会 vol.5 / Yumemi.grow 20250526
Avatar for Rakus_Dev rakus_dev
0
1.8k
文字コントラストを改めて考える / Reevaluating Text Contrast
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
0
510
ブランドパーソナリティ言語化における生成AI活用の実際
Avatar for Hiroki Hosaka h0sa
0
280
harutaka Vision Deck
Avatar for ZENKIGEN,Inc. zenkigenforrecruit
0
220
デザインの意思決定を加速するワークショップ設計 / Workshop design to accelerate design decision-making
Avatar for LINEヤフーTech (LY Corporation Tech) lycorptech_jp
PRO
0
450
Portfolio 齋藤明敏 Hiroyuki Saito_守秘義務あり
Avatar for HIROYUKI SAITO crearedesign
0
290
生成AIを活用した組み込みSW設計書検索システム開発
Avatar for matsukada licux
7
1.4k

Featured

See All Featured
Music & Morning Musume
Avatar for Bryan Veloso bryan
46
6.8k
Optimising Largest Contentful Paint
Avatar for Harry Roberts csswizardry
37
3.4k
GitHub's CSS Performance
Avatar for Jon Rohan jonrohan
1032
460k
10 Git Anti Patterns You Should be Aware of
Avatar for Lemi Orhan Ergin lemiorhan
PRO
656
61k
GraphQLとの向き合い方2022年版
Avatar for Yosuke Kurami quramy
49
14k
Side Projects
Avatar for Sacha Greif sachag
455
43k
Keith and Marios Guide to Fast Websites
Avatar for Keith Pitt keithpitt
411
22k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
Avatar for Eileen M. Uchitelle eileencodes
139
34k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.5k
Understanding Cognitive Biases in Performance Measurement
Avatar for Philip Tellis bluesmoon
29
1.9k
Learning to Love Humans: Emotional Interface Design
Avatar for Aarron Walter aarron
273
40k
Unsuck your backbone
Avatar for Amy Palamountain ammeep
671
58k

Transcript

  1. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu

  2. JOEL G GOODMAN PRINCIPAL, BRAVERY MEDIA

  3. None

  4. Bravery is a design and web strategy agency based 


    in Austin, TX. We craft memorable experiences with colleges, universities, & startups.

  5. @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA

  6. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu

  7. None

  8. BRAVERYMEDIA.CO SANITY CHECK. #econfpsu

  9. BRAVERYMEDIA.CO WE ARE ALL WORKING OFF OF THE SAME DATA

    #econfpsu

  10. BRAVERYMEDIA.CO $$$ DON’T LIE #econfpsu

  11. BRAVERYMEDIA.CO BUT THIS IS EVERYWHERE #econfpsu

  12. BRAVERYMEDIA.CO UX DESIGNERS HAVE TAKEN OVER THE WORLD #econfpsu

  13. BRAVERYMEDIA.CO UX CAN’T BE ONLY ABOUT USING THE PRODUCT #econfpsu

  14. BRAVERYMEDIA.CO THE EFFECTS #econfpsu

  15. None
  16. None

  17. IOS FLAT DESIGN 
 DRIVES ME NUTS

  18. BRAVERYMEDIA.CO #econfpsu BUTTONS DON’T LOOK LIKE BUTTONS GENERALLY LOW CONTRAST

    CONTEXT GETS LOST

  19. I’M GUILTY TOO

  20. None

  21. BRAVERYMEDIA.CO DATA-DICTATED 
 PRODUCT DESIGN #econfpsu

  22. BRAVERYMEDIA.CO DATA IS COLD. #econfpsu

  23. BRAVERYMEDIA.CO #econfpsu It's really hard to design products by focus

    groups. A lot of times, people don't know what they want until you show it to them. Steve Jobs, BusinessWeek, May 25, 1998

  24. BRAVERYMEDIA.CO EXPERIENCES SHOULD APPEAL TO EMOTIONS #econfpsu

  25. BRAVERYMEDIA.CO METRICS SHOULD INFORM THE CHOICES YOU MAKE #econfpsu

  26. BRAVERYMEDIA.CO YOU SET GOALS. THE DATA DOES NOT. #econfpsu

  27. None

  28. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR HUMANITY. #econfpsu

  29. BRAVERYMEDIA.CO START WITH WHAT YOU KNOW, BUILD TO WHAT YOU

    WANT #econfpsu
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None
  39. None

  40. BRAVERYMEDIA.CO YOU MAD, BRO? #econfpsu

  41. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR YOUR EXPERTISE #econfpsu

  42. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH
 LEAVES ROOM FOR ART Fran Zablocki

    (paraphrased) #econfpsu

  43. BRAVERYMEDIA.CO HOW DO WE MASTER 
 OUR DATA? #econfpsu

  44. BRAVERYMEDIA.CO YOUR QUESTIONS @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA #econfpsu