Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Design freedom: Becoming data-informed, not dat...

Avatar for Joel G Goodman Joel G Goodman
May 16, 2021
Design
1
310

Design freedom: Becoming data-informed, not data-controlled

Presented at the Penn State Web Conference, June 2016

Avatar for Joel G Goodman

Joel G Goodman

May 16, 2021
Tweet

More Decks by Joel G Goodman

See All by Joel G Goodman
Keynote Talk: Hospitable Design — A Framework for User Care
Avatar for Joel G Goodman joelgoodman
0
810
Personalization + Hospitable Design
Avatar for Joel G Goodman joelgoodman
0
740
Engaging Accepted Students Through WordPress
Avatar for Joel G Goodman joelgoodman
1
180
CONTENT-FIRST DESIGN: WHAT DOES IT REALLY MEAN AND HOW CAN IT ENHANCE THE AUDIENCE EXPERIENCE?
Avatar for Joel G Goodman joelgoodman
1
1k
Building an Effective Creative Team
Avatar for Joel G Goodman joelgoodman
0
1k
Branding Yourself As An Expert
Avatar for Joel G Goodman joelgoodman
2
310
Hustle Is Hope
Avatar for Joel G Goodman joelgoodman
3
1.8k
Change the Future
Avatar for Joel G Goodman joelgoodman
1
550
Typography Matters
Avatar for Joel G Goodman joelgoodman
1
2.2k

Other Decks in Design

See All in Design
文化のデザイン - Soft Impact of Design
Avatar for Atsushi Homma atsushihomma
0
120
AI業務アプリケーションの体験デザイン
Avatar for kim kazuhirokimura
0
240
Correspondence：共に生成していく過程
Avatar for Akira Motomura akiramotomura
0
170
はじめての演奏会フライヤーデザイン
Avatar for Kaito Kikuchi chorkaichan
1
210
Ana Cortes Visual Development Portfolio 2025
Avatar for Ana Belen Cortes Diaz haruanleb
0
150
組織はみんなでつくる。デザイナーが仕掛ける急拡大する組織のカルチャーづくり
Avatar for Kasumi Morita mkasumi
0
1.1k
TWCP#21 UXデザインと哲学のはなし
Avatar for MAMIYA Shinsuke shinn
0
240
Meet, Learn, Grow × AI ― コミュニティで加速するスキル循環 「コミュニティと関わり方」
Avatar for ため tame
1
360
「自分の仕事はどこまで？」と問い続けたら。デザイナーの「視座」を考える
Avatar for Takeru Mukai mukai_takeru
0
280
ChatGPT、Gemini、Claude は、なぜ似たようなUIを採用しているのか？
Avatar for ふわり fuwarisprit
3
2k
CREATIVE CLASS受講課題｜無印良品を題材としたブランド再構築について
Avatar for satoshi kobayashi happy_ferret153
0
500
Diverse Design Team Deck
Avatar for Diverse diverse
0
350

Featured

See All Featured
A designer walks into a library…
Avatar for Paul Jervis Heath pauljervisheath
210
24k
Measuring Dark Social's Impact On Conversion and Attribution
Avatar for Stephen Akadiri stephenakadiri
1
100
Java REST API Framework Comparison - PWX 2021
Avatar for Matt Raible mraible
34
9.1k
Primal Persuasion: How to Engage the Brain for Learning That Lasts
Avatar for Mike Taylor tmiket
0
200
First, design no harm
Avatar for Per Axbom axbom
PRO
2
1.1k
AI in Enterprises - Java and Open Source to the Rescue
Avatar for ivargrimstad ivargrimstad
0
1.1k
The Mindset for Success: Future Career Progression
Avatar for Greg Gifford greggifford
PRO
0
210
How to Build an AI Search Optimization Roadmap - Criteria and Steps to Take #SEOIRL
Avatar for Aleyda Solis aleyda
1
1.8k
SEO in 2025: How to Prepare for the Future of Search
Avatar for Michael King ipullrank
3
3.3k
Sam Torres - BigQuery for SEOs
Avatar for Tech SEO Connect techseoconnect
PRO
0
170
How Software Deployment tools have changed in the past 20 years
Avatar for Geshan Manandhar geshan
0
31k
Save Time (by Creating Custom Rails Generators)
Avatar for Garrett Dimon garrettdimon
PRO
32
1.9k

Transcript

  1. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu

  2. JOEL G GOODMAN PRINCIPAL, BRAVERY MEDIA

  3. None

  4. Bravery is a design and web strategy agency based 


    in Austin, TX. We craft memorable experiences with colleges, universities, & startups.

  5. @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA

  6. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu

  7. None

  8. BRAVERYMEDIA.CO SANITY CHECK. #econfpsu

  9. BRAVERYMEDIA.CO WE ARE ALL WORKING OFF OF THE SAME DATA

    #econfpsu

  10. BRAVERYMEDIA.CO $$$ DON’T LIE #econfpsu

  11. BRAVERYMEDIA.CO BUT THIS IS EVERYWHERE #econfpsu

  12. BRAVERYMEDIA.CO UX DESIGNERS HAVE TAKEN OVER THE WORLD #econfpsu

  13. BRAVERYMEDIA.CO UX CAN’T BE ONLY ABOUT USING THE PRODUCT #econfpsu

  14. BRAVERYMEDIA.CO THE EFFECTS #econfpsu

  15. None
  16. None

  17. IOS FLAT DESIGN 
 DRIVES ME NUTS

  18. BRAVERYMEDIA.CO #econfpsu BUTTONS DON’T LOOK LIKE BUTTONS GENERALLY LOW CONTRAST

    CONTEXT GETS LOST

  19. I’M GUILTY TOO

  20. None

  21. BRAVERYMEDIA.CO DATA-DICTATED 
 PRODUCT DESIGN #econfpsu

  22. BRAVERYMEDIA.CO DATA IS COLD. #econfpsu

  23. BRAVERYMEDIA.CO #econfpsu It's really hard to design products by focus

    groups. A lot of times, people don't know what they want until you show it to them. Steve Jobs, BusinessWeek, May 25, 1998

  24. BRAVERYMEDIA.CO EXPERIENCES SHOULD APPEAL TO EMOTIONS #econfpsu

  25. BRAVERYMEDIA.CO METRICS SHOULD INFORM THE CHOICES YOU MAKE #econfpsu

  26. BRAVERYMEDIA.CO YOU SET GOALS. THE DATA DOES NOT. #econfpsu

  27. None

  28. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR HUMANITY. #econfpsu

  29. BRAVERYMEDIA.CO START WITH WHAT YOU KNOW, BUILD TO WHAT YOU

    WANT #econfpsu
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None
  39. None

  40. BRAVERYMEDIA.CO YOU MAD, BRO? #econfpsu

  41. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR YOUR EXPERTISE #econfpsu

  42. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH
 LEAVES ROOM FOR ART Fran Zablocki

    (paraphrased) #econfpsu

  43. BRAVERYMEDIA.CO HOW DO WE MASTER 
 OUR DATA? #econfpsu

  44. BRAVERYMEDIA.CO YOUR QUESTIONS @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA #econfpsu