Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Design freedom: Becoming data-informed, not dat...

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for Joel G Goodman Joel G Goodman
May 16, 2021
Design
320
1

Design freedom: Becoming data-informed, not data-controlled

Presented at the Penn State Web Conference, June 2016

Avatar for Joel G Goodman

Joel G Goodman

May 16, 2021

More Decks by Joel G Goodman

See All by Joel G Goodman
Keynote Talk: Hospitable Design — A Framework for User Care
Avatar for Joel G Goodman joelgoodman
0
1.1k
Personalization + Hospitable Design
Avatar for Joel G Goodman joelgoodman
0
1k
Engaging Accepted Students Through WordPress
Avatar for Joel G Goodman joelgoodman
1
220
CONTENT-FIRST DESIGN: WHAT DOES IT REALLY MEAN AND HOW CAN IT ENHANCE THE AUDIENCE EXPERIENCE?
Avatar for Joel G Goodman joelgoodman
1
1.3k
Building an Effective Creative Team
Avatar for Joel G Goodman joelgoodman
0
1.3k
Branding Yourself As An Expert
Avatar for Joel G Goodman joelgoodman
2
330
Hustle Is Hope
Avatar for Joel G Goodman joelgoodman
3
1.8k
Change the Future
Avatar for Joel G Goodman joelgoodman
1
570
Typography Matters
Avatar for Joel G Goodman joelgoodman
1
2.2k

Other Decks in Design

See All in Design
「おすすめ」はなぜ信用されないのか - 信頼を築くUI/UX設計
Avatar for ryu ryu1013
0
130
Signull 団体説明資料
Avatar for Signull signull
0
660
kintone開発における​ライターの役割の変化​〜AI活用を添えて〜 / Changes in the Role of Writers in Kintone Development
Avatar for keroyama keroyama
0
110
Rethinking IFUs: What Board Game Rulebooks Contribute to IFU Usability
Avatar for Chris Hass deadlinepoet
0
320
【pmconf2025】PdMの頭の中を見える化する体験構造図
Avatar for Shigeyuki Kameda kamechi7222222
1
2.4k
AI時代に求められるUXデザインのアプローチ
Avatar for xtone xtone
1
5.6k
「親切なオンボーディング」 が招く罠　ー　AI時代のUXデザイン
Avatar for 小神 godlingkogami
1
130
工房としてのAI ── デザイナー、作家、ビルダー
Avatar for hiranotomoki hiranotomoki
0
190
「使いやすさ」だけでは、「勝てる」サービスにはならない。〜KPIとUXの分断を埋める、サービス戦略という「指針」〜
Avatar for 株式会社NIJIBOX nbkouhou
2
410
社長の宿題への回答 「新卒×AI」が生み出す価値
Avatar for さき saki822
2
160
UI生成の鍵は要件整理 -デザインプロセスのエッセンスを プロンプト作成に取り入れよう-
Avatar for 都村　美帆 abokadotyann
4
890
設計と制作 意図を形に表す / Design and Making: Intent Made Form
Avatar for usagimaru usagimaru
3
1.9k

Featured

See All Featured
The Organizational Zoo: Understanding Human Behavior Agility Through Metaphoric Constructive Conversations (based on the works of Arthur Shelley, Ph.D)
Avatar for Dr. Kim W Petersen kimpetersen
PRO
0
360
Breaking role norms: Why Content Design is so much more than writing copy - Taylor Woolridge
Avatar for UX Y'all uxyall
0
320
What's in a price? How to price your products and services
Avatar for Michael Herold michaelherold
247
13k
Principles of Awesome APIs and How to Build Them.
Avatar for Keavy McMinn keavy
128
18k
Primal Persuasion: How to Engage the Brain for Learning That Lasts
Avatar for Mike Taylor tmiket
0
370
[RailsConf 2023 Opening Keynote] The Magic of Rails
Avatar for Eileen M. Uchitelle eileencodes
31
10k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
Avatar for Dan Newman danielanewman
230
23k
A Modern Web Designer's Workflow
Avatar for Chris Coyier chriscoyier
698
190k
Believing is Seeing
Avatar for Spiro Bolos oripsolob
1
150
How GitHub (no longer) Works
Avatar for Zach Holman holman
316
150k
Unlocking the hidden potential of vector embeddings in international SEO
Avatar for Frank van Dijk frankvandijk
0
840
Ten Tips & Tricks for a 🌱 transition
Avatar for Manu Carrasco Molina stuffmc
0
130

Transcript

  1. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu

  2. JOEL G GOODMAN PRINCIPAL, BRAVERY MEDIA

  3. None

  4. Bravery is a design and web strategy agency based 


    in Austin, TX. We craft memorable experiences with colleges, universities, & startups.

  5. @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA

  6. DESIGN FREEDOM becoming data-informed, not data-controlled BRAVERYMEDIA.CO #econfpsu

  7. None

  8. BRAVERYMEDIA.CO SANITY CHECK. #econfpsu

  9. BRAVERYMEDIA.CO WE ARE ALL WORKING OFF OF THE SAME DATA

    #econfpsu

  10. BRAVERYMEDIA.CO $$$ DON’T LIE #econfpsu

  11. BRAVERYMEDIA.CO BUT THIS IS EVERYWHERE #econfpsu

  12. BRAVERYMEDIA.CO UX DESIGNERS HAVE TAKEN OVER THE WORLD #econfpsu

  13. BRAVERYMEDIA.CO UX CAN’T BE ONLY ABOUT USING THE PRODUCT #econfpsu

  14. BRAVERYMEDIA.CO THE EFFECTS #econfpsu

  15. None
  16. None

  17. IOS FLAT DESIGN 
 DRIVES ME NUTS

  18. BRAVERYMEDIA.CO #econfpsu BUTTONS DON’T LOOK LIKE BUTTONS GENERALLY LOW CONTRAST

    CONTEXT GETS LOST

  19. I’M GUILTY TOO

  20. None

  21. BRAVERYMEDIA.CO DATA-DICTATED 
 PRODUCT DESIGN #econfpsu

  22. BRAVERYMEDIA.CO DATA IS COLD. #econfpsu

  23. BRAVERYMEDIA.CO #econfpsu It's really hard to design products by focus

    groups. A lot of times, people don't know what they want until you show it to them. Steve Jobs, BusinessWeek, May 25, 1998

  24. BRAVERYMEDIA.CO EXPERIENCES SHOULD APPEAL TO EMOTIONS #econfpsu

  25. BRAVERYMEDIA.CO METRICS SHOULD INFORM THE CHOICES YOU MAKE #econfpsu

  26. BRAVERYMEDIA.CO YOU SET GOALS. THE DATA DOES NOT. #econfpsu

  27. None

  28. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR HUMANITY. #econfpsu

  29. BRAVERYMEDIA.CO START WITH WHAT YOU KNOW, BUILD TO WHAT YOU

    WANT #econfpsu
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None
  36. None
  37. None
  38. None
  39. None

  40. BRAVERYMEDIA.CO YOU MAD, BRO? #econfpsu

  41. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH LEAVES ROOM FOR YOUR EXPERTISE #econfpsu

  42. BRAVERYMEDIA.CO A DATA-INFORMED APPROACH
 LEAVES ROOM FOR ART Fran Zablocki

    (paraphrased) #econfpsu

  43. BRAVERYMEDIA.CO HOW DO WE MASTER 
 OUR DATA? #econfpsu

  44. BRAVERYMEDIA.CO YOUR QUESTIONS @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA #econfpsu