Building an Effective Creative Team

Things Joel Goodman has learned about building effective creative teams in higher education.

Originally presented at #econfPSU in 2016.

Transcript

1. BUILDING AN EFFECTIVE CREATIVE TEAM BRAVERYMEDIA.CO #econfpsu
2. JOEL G GOODMAN PRINCIPAL, BRAVERY MEDIA
4. Bravery is a design and web strategy agency based 
 in Austin, TX. We craft memorable experiences with colleges, universities, & startups.
5. @JOELGOODMAN BRAVERYMEDIA.CO | @BRAVERYMEDIA
6. BRAVERYMEDIA.CO #econfpsu BUILDING AN EFFECTIVE CREATIVE TEAM
7. BRAVERYMEDIA.CO #econfpsu Where do you start when trying to build the right creative team for digital products?
8. BRAVERYMEDIA.CO IDENTIFY YOUR WORK #econfpsu
9. BRAVERYMEDIA.CO A giant list of tasks can be translated into the skills your team will need to have. #econfpsu
10. BRAVERYMEDIA.CO KNOWING YOUR WORK WILL INFORM THE POSITIONS YOU SHOULD HIRE FOR. #econfpsu
11. BRAVERYMEDIA.CO #econfpsu NEED TO CODE A CMS TEMPLATE? Well, you need a front-end developer
12. BRAVERYMEDIA.CO #econfpsu NEED VIDEOS MADE, PHOTOS TAKEN, AND STORIES WRITTEN? You need a content producer; maybe a strategist
13. BRAVERYMEDIA.CO #econfpsu NEED TO WORK WITH OTHER DEPARTMENTS ACROSS CAMPUS? You might need a project or community manager
14. BRAVERYMEDIA.CO By identifying the skills you need up front, you can start to make recommendations for positions. #econfpsu
15. BRAVERYMEDIA.CO BUT THERE’S A TRAP HERE #econfpsu
16. BRAVERYMEDIA.CO PEOPLE MAKE THE DIFFERENCE #econfpsu
17. BRAVERYMEDIA.CO HOW TO APPROACH HIRING & RETAINING #econfpsu
18. BRAVERYMEDIA.CO TREAT POSITIONS LIKE FRAMEWORKS #econfpsu
19. BRAVERYMEDIA.CO IT’S OKAY TO CHANGE YOUR LIST OF POSITIONS #econfpsu
20. BRAVERYMEDIA.CO OR RENAME TITLES. #econfpsu
21. BRAVERYMEDIA.CO OR DROP SOME ENTIRELY. #econfpsu
22. BRAVERYMEDIA.CO IT’S ABOUT THE RIGHT PERSON, NOT THE RIGHT TITLE #econfpsu
23. BRAVERYMEDIA.CO HIRING FLEXIBILITY IS CRUCIAL TO GETTING THE RIGHT PEOPLE #econfpsu
24. BRAVERYMEDIA.CO GET PEOPLE WHO ARE INTERESTED IN A LOT OF DIFFERENT THINGS #econfpsu
25. BRAVERYMEDIA.CO MULTI-VERSED CREATIVES BEEF UP YOUR ARSENAL #econfpsu
26. BRAVERYMEDIA.CO FOSTER A CULTURE OF DREAMING #econfpsu
27. BRAVERYMEDIA.CO ENCOURAGE DISCUSSION AROUND BIG IDEAS AND PRODUCTS. #econfpsu
28. BRAVERYMEDIA.CO HIRE SOMEONE WHO SEEMS A LITTLE REBELLIOUS #econfpsu
29. BRAVERYMEDIA.CO BRAVE INDIVIDUALS GET THINGS DONE #econfpsu
30. BRAVERYMEDIA.CO THERE ARE CAVEATS… #econfpsu
31. BRAVERYMEDIA.CO SUCCESSFUL REBELLION IS BORNE OF LOVE FOR THE CAUSE. #econfpsu
32. BRAVERYMEDIA.CO HIRE PEOPLE WHO WILL GET THINGS DONE. #econfpsu
33. BRAVERYMEDIA.CO THERE’S NOTHING WORSE THAN SPENDING MONEY ON HIRES WITH NOTHING TO SHOW FOR IT AFTER. #econfpsu
34. BRAVERYMEDIA.CO LEARN FROM STARTUP CULTURE #econfpsu
35. BRAVERYMEDIA.CO SHIP SOMETHING, SHIP ANYTHING. IT SHOULD BE VISIBLE. 
 THE FIRST ONE SHOULD BE GOOD. AND IT SHOULD, IF AT ALL POSSIBLE, SURPRISE PEOPLE. #econfpsu
36. BRAVERYMEDIA.CO EVERY TEAM IS DIFFERENT #econfpsu
37. BRAVERYMEDIA.CO READ THE BLOG POST #econfpsu http:/ /brvry.me/creative-teams