App Clip 5年史: 萌動と停滞のクロニクル

https://fortee.jp/iosdc-japan-2025/proposal/13904e65-88ab-4243-8755-731174cbc3ec

Transcript

1. App Clip 5೥࢙ log5 @ iOSDC Japan 2025 ๖ಈͱఀ଺ͷΫϩχΫϧ
2. ͦͷલʹ….
3. App Clip Λ͝ଘ஌Ͱ͔ͨ͠ʁ https://developer.apple.com/jp/app-clips/
4. 40% https://developer.apple.com/jp/app-clips/ 2023೥6݄ͷʮSwiftѪ޷ձʯʹ͓͚Δೝ஌౓
5. 55% https://developer.apple.com/jp/app-clips/ 2024೥8݄ͷʮiOSDC Japan 2024ʯʹ͓͚Δೝ஌౓ ※ஃ্͔Β໨ଌͨ֓͠ࢉ஋
7. App Clip • ΞϓϦΛΠϯετʔϧ͍ͯ͠ͳ͍Ϣʔβʔ޲͚ • ΞϓϦͷҰ෦ػೳΛ͢͹΍͘ఏڙ • αΠζ্ݶ͕͋ΔͷͰͱʹ͔͘଎͍ʂʂ • ؾʹೖͬͨΒ׬શ൛Λμ΢ϯϩʔυ https://developer.apple.com/jp/app-clips/
8. Կʹ࢖͏ͷ…?
9. ৄ͘͠͸…
10. App Clip 5೥࢙ ࠓճͷ࿩୊
11. App Clip 5೥࢙ 2020೥ - 2024೥(+α)·ͰΛৼΓฦΓ
12. App Clip 5೥࢙ • 2020೥: ஀ੜ • 2021೥: ๖ಈ • 2022೥: ఀ଺ • 2023೥: ઴ਐ • 2024೥: ૑ҙ
13. 2020೥: ஀ੜ
14. 2020೥ 6݄ • WWDC20Ͱൃද • iOS 14 ͷ৽ػೳ Copyright © 2025, 2021 Apple Inc.
15. 2020೥ 9݄ • iOS 14 ϦϦʔε • αϯϓϧίʔυ΋ఏڙ (FrutaͷҰ෦ͱͯ͠) • ͍Ζ͍Ζ໰୊఺͕ • Ϋϥογϡ͕සൃ • υΩϡϝϯτͷෆඋ ΞΠίϯҾ༻: https://ja.wikipedia.org/wiki/IOS_14
16. 2020೥ 10݄ • ࠾༻ࣄྫͷ૿Ճ • 🇺🇸ExxonMobil • ΨιϦϯελϯυͷࢧ෷͍ʹ • 🇯🇵TAILORED CAFE • ஫จͷࢧ෷͍ʹ ©Copyright 2003-2025 Exxon Mobil Corporation. All Rights Reserved. © 2022 biplane.inc https://www.reddit.com/r/iphone/comments/lyr1qu/app_clip_at_gas_station/#lightbox https://coralcap.co/2020/10/app-clips-and-miniapps/ ※2021೥3݄ ※2020೥10݄
17. 2020೥ 11݄ • ࠾༻ࣄྫͷ૿Ճ • 🇯🇵גࣜձࣾΞΠϦοδ • FANSHIP SDK ͕ App Clip Ͱ΋ • iOSΞϓϦ༻SDKͷରԠࣄྫ • App ClipͰ΋૊ΈࠐΊΔΑ͏ʹ ©iRidge, Inc. https://support.fanship.jp/hc/ja/articles/360060347974-App-Clip
18. 2020೥ 12݄ • iOS 14.3 ϦϦʔε • App Clip ίʔυ͕ར༻Մೳ • AppClipCodeAnchor • ARKitʹΑΔ֦ுݱ࣮ؔ࿈ͷΞοϓσʔτ • App Clip ίʔυपลʹΦϒδΣΫτΛஔ͚Δ https://developer.apple.com/jp/help/app-store-connect/offer-app-clip-experiences/generate-app-clip-codes/ https://developer.apple.com/documentation/app_clips/interacting_with_app_clip_codes_in_ar
19. 2021೥: ๖ಈ
20. 2021೥ 2݄ • App Store Connect • App Clip ؔ࿈౷ܭσʔλΛ֬ೝՄೳ • ྲྀೖܦ࿏ɺΠϯετʔϧ਺ͳͲ https://developer.apple.com/app-store-connect/analytics/
21. 2021೥ 2݄ • Mac Fan Ͱ App Clip ͕ొ৔ • 2021೥4݄߸(2/28ൃച) • TAILORED CAFE ͷऔࡐ Copyright © Mynavi Publishing Corporation https://book.mynavi.jp/ f iles/user/trial/4910184150414/index.html?page=1
22. 2021೥ 6݄ • WWDC 2021 • iOS15 ͱػೳڧԽ • ޙड़(9݄) • ࣄྫ঺հ • ήʔϜ΍SNS © 2020 Firi Games © 2025 TikTok https://developer.apple.com/videos/play/wwdc2021/10012/
23. 2021೥ 6݄ • WWDC 2021 • iOS15 ͱػೳڧԽ • ࣄྫ঺հ • ήʔϜ΍SNS • Ϛοϓ͔Βͷىಈྫ © 2025 Panera Bread. All rights reserved. https://developer.apple.com/videos/play/wwdc2021/10012/
24. 2021೥ 6݄ • WWDC 2021 • iOS15 ͱػೳڧԽ • ࣄྫ঺հ • ήʔϜ΍SNS • Ϛοϓ͔Βͷىಈྫ • ARKitͱ૊Έ߹Θͤͨྫ΋ © 2021, Primer Supply, Inc. https://developer.apple.com/videos/play/wwdc2021/10012/
25. 2021೥ 8݄ • Apple Store Ͱ App Clip ͕ར༻Մೳʹ • ঎඼ԣʹ͋ΔίʔυΛεΩϟϯ • ηϧϑϨδܗࣜ • ඇ઀৮Ͱܾࡁ • ౰ॳ͸Ұ෦ళฮͷΈ https://iphone-mania.jp/news-387015/
26. 2021೥ 8݄ • Apple Store Ͱ App Clip ͕ར༻Մೳʹ • ίΧɾίʔϥࣾͷCoke ON Pay͕ରԠ • ʮṖͷϛχΞϓϦʯͱͯ͠஫໨ © 2024 The Coca ‑ Cola Company. All rights reserved. https://www.businessinsider.jp/article/241542/
27. 2021೥ 9݄ • iOS 15 ϦϦʔε • େ͖ͳApp Clip Χʔυ • Webϖʔδશ໘޿ࠂ෩ https://developer.apple.com/videos/play/wwdc2021/10012/
28. 2021೥ 9݄ • iOS 15 ϦϦʔε • େ͖ͳApp Clip Χʔυ • Webϖʔδશ໘޿ࠂ෩ • App Clip ͷςετπʔϧ • Local Experience https://developer.apple.com/videos/play/wwdc2021/10012/
29. 2021೥ 9݄ • iOSDC Japan 2021 https://speakerdeck.com/judau/app-clips-hadokokaralai-tafalseka-he-zhe-ka-dokohexing-kufalseka
30. 2021೥ 11݄ • JALʢ೔ຊߤۭגࣜձࣾʣʹΑΔ࣮ূ࣮ݧ • ϥ΢ϯδͷϞόΠϧΦʔμʔγεςϜ • ৯ࣄͱγϟϫʔϧʔϜ • Ӌాۭߓࠃࡍઢ • JALϑΝʔετΫϥεϥ΢ϯδ https://press.jal.co.jp/ja/release/202111/006379.html
31. 2022೥: ఀ଺
32. ʮఀ଺ʯͬͯͲ͏͍͏͜ͱ • େ͖Ίͳ৽نϩʔϧΞ΢τ͕গͳΊ • ࣮ূ࣮ݧͱ͔͸ฉ͚͘Ͳ… • ͱ͸͍͑ɺApp Clipؔ࿈ͷχϡʔε͸͋Γ·͢ʂ
33. 2022೥ 6݄ • WWDC 2022 • App Clip ػೳڧԽ༧ࠂ • ޙड़
34. 2022೥ 6݄ • WWDC 2022 • App Clip ػೳڧԽ༧ࠂ • Toastࣾͷࣄྫ঺հ © Toast, Inc. https://developer.apple.com/videos/play/wwdc2022/10097/
35. 2022೥ 6݄ • WWDC 2022 • App Clip ػೳڧԽ༧ࠂ • Toastࣾͷࣄྫ঺հ • ஫จޮ཰Խ • Full൛AppͷΠϯετʔϧ཰޲্ © Toast, Inc. https://developer.apple.com/videos/play/wwdc2022/10097/
36. 2022೥ 9݄ • iOS 16 ϦϦʔε • αΠζ্ݶ͕૿Ճ • 10MB → 15MB • Cloud Kit ରԠ • ΩʔνΣʔϯڞ༗ػೳ • App Clip Experiences API https://www.apple.com/jp/newsroom/2022/06/apple-unveils-new-ways-to-share-and-communicate-in-ios-16/
37. 2022೥ 12݄ • App Clipͷීٴʹؔ͢Δใಓ • 2೥ܦ͕ͬͨ͋·Γීٴ͍ͯ͠ͳ͍ • ίϩφՒ͕͖͔͚ͬͷҰͭͱ΋ • ʮ֎ग़߇͑ͰಋೖݟૹΓ΋ʯͱؔ܎ऀ https://appleinsider.com/articles/22/12/11/what-happened-to-apples-app-clips
38. 2023೥: ઴ਐ
39. 2023೥ 6݄ • WWDC 2023 • App Clip ػೳڧԽ༧ࠂ • ࣄྫ঺հ ͳ ͠
40. 2023೥ 7݄ • EvixarʹΑΔԻڹ௨৴ٕज़͕App ClipରԠ • Իڹؔ࿈ίϯςϯπೝࣝ౳ • ͜Ε·Ͱઐ༻ΞϓϦ͕ඞཁͩͬͨ • App ClipରԠͰେ෯؆ུԽ Copyright (C) Evixar Inc., All Rights Reserved. https://news.evixar.com/archives/13846
41. 2023೥ 7݄ • EvixarʹΑΔԻڹ௨৴ٕज़͕App ClipରԠ • ྫ: CHANGE ViSiON Harajuku • ΠϯλϥΫςΟϒ޿ࠂʹ • Ϗδϣϯʹ͔͟͢ͱใु֫ಘ Copyright (C) Evixar Inc., All Rights Reserved. ©CHANGE ViSiON. https://news.evixar.com/archives/13846 https://prtimes.jp/main/html/rd/p/000000003.000110165.html
42. 2023೥ 9݄ • iOS 17 ϦϦʔε • ༰ྔ੍ݶ؇࿨ʢ෺ཧಡΈऔΓ͸আ͘ʣ • 15 MB → 50 MB • Default App Clip URL • ΞϓϦ಺ݺͼग़͠ https://www.apple.com/jp/newsroom/2023/09/ios-17-is-available-today/
43. • ৄ͘͠͸DeveloperαΠτɺ·ͨ͸ https://speakerdeck.com/judau/whats-new-in-app-clips-after-wwdc23
44. 2023೥ 9݄ • iOSDC Japan 2023 • ωʔϜΧʔυަ׵ • App Clip Ͱ໊ࡳΛ͔͟͠߹͏ • ੜ͖ͨ App Clip ͷ࣮ྫ https://blog.iosdc.jp/2023/09/01/name-card-nfc-tag-exchange-2023/
45. 2023೥ 12݄ • ϨίνϣΫͷʮP!TNEʯ͕ App Clip ʹରԠ • ରԠ঎඼ͷNFCλάΛ͔ͯ͟͠࢖͏ • ঎඼ͷԻݯΛଈ࣌ʹ࠶ੜ ©RecoChoku Co.,Ltd. https://techblog.recochoku.jp/9877 https://pitne.jp/
46. 2024೥: ૑ҙ
47. 2024೥ 2݄ • Play ͕ App Clip Λ׆༻ͨ͠ϒϨʔΫεϧʔΛൃද • iPhone্Ͱ௚઀σβΠϯΛ͔֬ΊΔ্Ͱͷϋʔυϧ͕ҰؾʹԼ͕ͬͨ • σβΠϯΛPlayଆͰڞ༗͢Δ͚ͩ • App ClipͰ͙֬͢ೝ • ΞϓϦΠϯετʔϧෆཁ © 2025 Play https://createwithplay.com/blog/play-app-clips-a-breakthrough-way-to-share-mobile-prototypes
48. 2024೥ 2݄ • Instagram ͕ App Clip Λςετ • Reelsʢ͍ΘΏΔγϣʔτಈըʣӾཡ༻ • ະΠϯετʔϧͰ΋ݟΕΔ • A/B ςετͩͬͨΒ͍͠ͷͰग़དྷͳ͔ͬͨਓ΋ © 2025 Instagram from Meta https://www.threads.com/@jonahmanzano/post/C3ZsLQFLMO-
49. 2024೥ 2݄ • Instagram ͕ App Clip Λςετ • ͨͩɺ೔ຊ͸ະରԠͩͬͨ… • ṖͷΤϥʔͱͯ͠૽ಈʹ • εΫϦʔϯλΠϜ੍ݶͰফ͢ཪٕ΋ฤΈग़͞Ε… © 2025 Instagram from Meta https://detail.chiebukuro.yahoo.co.jp/qa/question_detail/q10293591825
50. 2024೥ 5݄ • ελʔόοΫε͕App ClipΛ࠾༻ • ϞόΠϧΦʔμʔͱࢧ෷͍ʹ • Ϩδͷ଴ͪ࣌ؒղফ • ಉ೥7݄ʹશࠃల։͞Εͨ໛༷ • 1900ళฮ΁֦େ © 2025 Starbucks Coffee Company. All rights reserved.
51. 2024೥ 6݄ • WWDC24
52. 2024೥ 6݄ • WWDC24 • App Clip ͷηογϣϯ ͳ ͠
53. 2024೥ 8݄ • iOSDC Japan 2024 https://speakerdeck.com/judau/the-magic-of-app-clips-a-new-era-in-ios-design-and-development
54. 2024೥ 9݄ • iOS 18 ϦϦʔε • All New Features ʹݴٴͳ͠ https://www.apple.com/jp/newsroom/2024/06/ios-18-makes-iphone-more-personal-capable-and-intelligent-than-ever/
55. 2024೥ 10݄ - 12݄ • ແ͍͔΋… • Business ConnectͷڧԽͰMap͔Β༠ಋ͠΍͘͢ͳͬͨ…ͱ͔…?
56. 2025೥: ???
57. 2025೥ 6݄ • WWDC25 • App Clip ηογϣϯ ͳ ͠ • υΩϡϝϯτߋ৽ • ༰ྔ੍ݶ͕100MB·Ͱ؇࿨ • Background Assets Ͱ௥ՃΞηοτͷμ΢ϯϩʔυ͕Մೳʹ
58. 2025೥ 7݄ • AppleWorld.Today Ͱ঺հ • App Clip ʹ͍ͭͯͷ঺հ • ىಈํ๏΍ಈ࡞ͷ࢓૊Έ • ͨͩ͠ iOS16 ϕʔε https://appleworld.today/2025/07/how-to-work-with-app-clips-in-ios-16/
59. 2025೥ 8݄ • ThinkDebugͰ঺հ • App ClipsͱInstant Appsͷൺֱ • ྆ऀͷൺֱهࣄ • ͲͪΒ͔͕༏੎ɺͱ͸ͤͣ • Ϗδωελʔήοτґଘͱ݁࿦ https://thinkdebug.com/app-clips-vs-instant-apps-which-one-wins-in-2025/
60. 2025೥ 9݄ • iOSDC Japan 2025
62. Ͳ͏ͳΔɺApp Clipͷະདྷ
63. ͱ͜ΖͰ…
64. https://developer.android.com/topic/google-play-instant/overview?hl=ja
66. https://developer.android.com/topic/google-play-instant/overview “Google Play Instant ͸ ͝ར༻͍͚ͨͩͳ͘ͳΓ·͢ɻ”
67. Instant AppɺαʔϏεऴྃ • 2025೥12݄Λ΋ͬͯInstant AppͷఏڙΛऴྃ • ͦΕҎ߱͸৽نެ։΍ػೳఏڙ͕Ͱ͖ͳ͘ͳΔ https://developer.android.com/topic/google-play-instant/overview?hl=ja
68. Instant AppɺαʔϏεऴྃ • 2025೥12݄Λ΋ͬͯInstant AppͷఏڙΛऴྃ • ͦΕҎ߱͸৽نެ։΍ػೳఏڙ͕Ͱ͖ͳ͘ͳΔ • 2017೥ͷൃද͔Β8೥ https://developer.android.com/topic/google-play-instant/overview?hl=ja
69. App Clip ͸େৎ෉Ͱ͢ΑͶ…?
70. • গ͠લͷ࿩Ͱ͕͢ɺ iOSDC Japan 2021 ʹͯ…
71. Ͳ͏ͳΔɺApp Clipͷະདྷ ͲΕ͚ͩͷ։ൃऀ͕App Clip ͷ͜ͱΛ֮͑ͯ͘Ε͍ͯΔ͔ • ͜Εʹਚ͖·͢ • ͥͻɺ๨Εͳ͍Ͱ͋͛ͯ
72. Ͳ͏ͳΔɺApp Clipͷະདྷ ͲΕ͚ͩͷ։ൃऀ͕App Clip ͷ͜ͱΛ֮͑ͯ͘Ε͍ͯΔ͔ • ͜Εʹਚ͖·͢ • ͥͻɺ๨Εͳ͍Ͱ͋͛ͯ • App Storeʹ௚઀ग़ͯ͜ͳ͍͚ͲɺApp Clip ͸૬౰਺͋ΔΑʂ
73. • ̑೥ͷؒɺ਺ଟ͘ͷApp Clip͕ϦϦʔε͞Ε͍ͯ·͢ • ೥ʑɺ࢖͍΍͘͢ͳ͍ͬͯ·͢ • ίϯόʔδϣϯʹͭͳ͕Δࣄྫ΋໪࿦͋Γ·͢ Wrap Up
74. Wrap Up • ̑೥ͷؒɺ਺ଟ͘ͷApp Clip͕ϦϦʔε͞Ε͍ͯ·͢ • ೥ʑɺ࢖͍΍͘͢ͳ͍ͬͯ·͢ • ίϯόʔδϣϯʹͭͳ͕Δࣄྫ΋໪࿦͋Γ·͢ • Android͸…ࠓޙͷApple͞Μʹظ଴͍ͨ͠…
75. Wrap Up • ̑೥ͷؒɺ਺ଟ͘ͷApp Clip͕ϦϦʔε͞Ε͍ͯ·͢ • ೥ʑɺ࢖͍΍͘͢ͳ͍ͬͯ·͢ • ίϯόʔδϣϯʹͭͳ͕Δࣄྫ΋໪࿦͋Γ·͢ • Android͸…ࠓޙͷApple͞Μʹظ଴͍ͨ͠… • αʔϏεͱͯ͋͠Δఔ౓੒ख़ͨ͠ࠓ͕ɺ࢝Ί࣌Ͱ͸ͳ͍Ͱ͠ΐ͏͔
76. • ̑೥ͷؒɺ਺ଟ͘ͷApp Clip͕ϦϦʔε͞Ε͍ͯ·͢ • ೥ʑɺ࢖͍΍͘͢ͳ͍ͬͯ·͢ • ίϯόʔδϣϯʹͭͳ͕Δࣄྫ΋໪࿦͋Γ·͢ • αʔϏεͱͯ͋͠Δఔ౓੒ख़ͨ͠ࠓ͕ɺ࢝Ί࣌Ͱ͸ͳ͍Ͱ͠ΐ͏͔ • ͥͻɺApp Clip ͷ͜ͱΛ๨Εͳ͍Ͱ͍͋͛ͯͩ͘͞ʂ Wrap Up
77. • ̑೥ͷؒɺ਺ଟ͘ͷApp Clip͕ϦϦʔε͞Ε͍ͯ·͢ • ೥ʑɺ࢖͍΍͘͢ͳ͍ͬͯ·͢ • ίϯόʔδϣϯʹͭͳ͕Δࣄྫ΋໪࿦͋Γ·͢ • αʔϏεͱͯ͋͠Δఔ౓੒ख़ͨ͠ࠓ͕ɺ࢝Ί࣌Ͱ͸ͳ͍Ͱ͠ΐ͏͔ • ͥͻɺApp Clip ͷ͜ͱΛ๨Εͳ͍Ͱ͍͋͛ͯͩ͘͞ʂ Wrap Up By log5 (X ID: log5) ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠