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The Journey from a Side Project to a WordPress ...
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karinchristen
October 19, 2016
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The Journey from a Side Project to a WordPress Agency at WordCamp Milano
karinchristen
October 19, 2016
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Transcript
THE JOURNEY from a Side Project to a WordPress Agency
image by boris-baldinger.com
THE JOURNEY from a Side Project to a WordPress Agency
image by boris-baldinger.com
THE TEAM how we met
Silvan Karin Designer Developer
Silvan Velthy Karin Designer Developer Designer
Silvan Velthy Karin Stefan Designer Developer Designer Developer
Silvan Velthy Karin Stefan Designer Developer THE TEAM a good
mix of skills
THE SIDE PROJECT building something without a client involved
WEB JOB TITLES are not formal nor protected 2006 2010
2011 2013 2014 2016 2015
UNHAPPINESS can lead to new ideas 2006 2010 2011 2013
2014 2016
THE IDEA a niche job-board with consistent content quality 2006
2010 2011 2013 2014 2016 2015
MOVING ON the idea never left our minds 2006 2010
2011 2013 2014 2016 2015
STARTING LEAN a prototype to prove the idea 2006 2010
2011 2013 2014 2016 2006 2010 2011 2013 2014 2016 2015
FOCUSSING on the content instead of a fancy feature-set 2006
2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016 2015
None
PROOF OF CONCEPT building a prototype within 3 months 2006
2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016 2015
THE NAME find a catchy name 2006 2010 2011 2013
2014 2016 2006 2010 2011 2013 2014 2016 2015
Freshjobs
None
MISSING FEATURES how we engaged with our clients 2006 2010
2011 2013 2014 2016 2006 2010 2011 2013 2014 2016 2015
MISSING FEATURES consistent content and engaging personally with the clients
2006 2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016 2015
HOW TO FINANCE IT get funded or bootstrap it 2006
2010 2011 2013 2014 2016 2006 2010 2011 2013 2014 2016 2015
None
None
SMALL CLIENTS lead us to corporate clients 2006 2010 2011
2013 2014 2016 2006 2010 2011 2013 2014 2016 2015
REFERALS clients refer clients 2006 2010 2011 2013 2014 2016
2006 2010 2011 2013 2014 2016 2015
None
None
COMMUNITY WordPress
ATTENDING Meetups & WordCamps 2006 2010 2011 2013 2014 2016
2006 2010 2011 2013 2014 2016 2015
image by florianziegler.com
CO-ORGANISING WP Meetup Zürich & WordCamp Switzerland 2006 2010 2011
2013 2014 2016 2006 2010 2011 2013 2014 2016 2015
image by florianziegler.com image by florianziegler.com
SPEAKING sharing experiences at WordCamps 2006 2010 2011 2013 2014
2016 2006 2010 2011 2013 2014 2016 2015
image by florianziegler.com image by WordCamp Europe
None
image by florianziegler.com
None
OPEN SOURCE developing Plugins & Themes 2006 2010 2011 2013
2014 2016 2006 2010 2011 2013 2014 2016 2015
None
GROWING SLOW one new team member per year 2006 2010
2011 2013 2014 2016 2006 2010 2011 2013 2014 2015
image by florianziegler.com
2006 2010 2011 2013 2014 2016 2006 2010 2011 2013
2014 2015
2006 2010 2011 2013 2014 2016 2006 2010 2011 2013
2014 2016 2015
2006 2010 2011 2013 2014 2016 2006 2010 2011 2013
2014 2016 2015
2006 2010 2011 2013 2014 2016 2006 2010 2011 2013
2014 2016 2015
WHAT HAPPENED? to freshjobs.ch 2006 2010 2011 2013 2014 2016
2006 2010 2011 2014 2016
FRESHJOBS 2.0 all new but still based on WordPress 2006
2010 2011 2014 2016 2006 2010 2011 2014 2016
None
None
THE ANNIVERSARY 5 years freshjobs.ch 2006 2010 2011 2013 2014
2016 2006 2010 2011 2014 2016
THE BALANCE working for clients while running a job-board
FOCUS MATTERS only do what you do best
WHAT WE DO User Experience Design & Custom Development
THE TAKE AWAYS what we learned
MAKE SURE YOUR TEAM IS HAPPY happy people perform better
PROVIDE THE BEST SERVICE EVER your clients will refer you
to others
LET LIMITATIONS GUIDE YOU constraints drive innovation and force focus
AN IDEA BY ITSELF IS WORTH NOTHING it’s the team
that executes that makes the difference
FALL IN LOVE WITH A PROBLEM everything else will follow
Thank you - @karinchristen
People who are passionate about solving a problem, are the
ones who eventually find each other and make it happen. grazie - @karinchristen