Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Voice Global: How to audit your voice footprint...

Voice Global: How to audit your voice footprint and use SEO to improve your voice search presence

Presentation for Voice Global 2020: How to audit your voice footprint and use SEO to improve your voice search presence

Katherine Watier Ong

June 08, 2023
Tweet

More Decks by Katherine Watier Ong

Other Decks in Marketing & SEO

Transcript

  1. Katherine Watier Ong WO Strategies How To Use SEO To

    Improve Your Voice Search Presence
  2. CEO, WO Strategies LLC Built first website in 1994. My

    plans can crash websites. Once down for 4 days and still received almost 1.3 million visitors/mo. (up from 300K).
  3. Do you have enough EAT? • Expertise • Authority •

    Trust *Higher bar for YMYL sites Google’s high quality content questions
  4. Does your content answer intent? "Intent beats identity. Immediacy trumps

    loyalty." Google's VP of marketing, Lisa Gevelber
  5. “Voice search on desktop and the Google app use the

    power of the Knowledge Graph...” - Google
  6. Add context to your content • Add schema.org attributes •

    And link to data sources about you Google recognizes.
  7. Speakable Schema = Google Action Identifies sections within an article

    or webpage that are best suited for audio playback.
  8. How to Schema.org = Google Action Most of the time

    these queries result in YouTube results…
  9. Google Action Example 72 How to Action Schema markup on:

    https://www.realmenrealstyle.com/how-to-tie-a-tie/
  10. Build a Google Action Resources • How to is here.

    • Templates to build an action.
  11. Measuring FS Rankings • You need an SEO tool (Ahrefs,

    SEMRush, GetStat). • Rankings are volatile. • Tools can also measure People Also Ask (which often are also FS)