Design for Behavior and Impact

2018/08/22で発表したTech Kitchen #17 の登壇資料です。
CIID Summer School 2018で学んだデザインと行動についての話をしました。

Transcript

1. Cookpad Tech Kitchen #17 2018.08.22 Design for Behavior & Impact ౻Ҫ
   ݠ࢜࿕
2. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ౻Ҫݠ࢜࿕ @kenshir0f ΫοΫύουגࣜձࣾ ,PNFSDPࣄۀ෦
   σβΠφʔ 
   ೥৽ଔೖࣾ
   ࣾձਓ೥໨ 
   ,PNFSDPͷσβΠϯશମΛ୲౰ 
   ࠷ۙ͸ͣͬͱ3FBDUॻ͍ͯ·͢ ࣗݾ঺հ
3. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð
4. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ๻͔Β͸ʮσβΠϯͱߦಈʯʹֶ͍ͭͯΜͩ͜ͱΛ͓࿩͠͠·͢
5. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð GRID Impact www.gridimpact.org @grid_impact CIID Summer School UN City, 2018
6. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð "MFYBOESB
   'JPSJMMP "EBN
   -JUUMF ϫʔΫγϣοϓͷߨࢣ
7. Design for Behavior
8. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð Έͳ͞Μͷ೔ৗͷதͰม͑Α͏ͱ͍ͯ͠Δߦಈ͸ʁ ՝୊ 8IBU
   CFIBWJPS
   EP
   ZPV
   USZ
   UP
   DIBOHF
   JO
   ZPVS
   MJGF
9. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ͦͷߦಈΛม͑ΒΕͳ͍ݪҼ͸ԿͰ͔͢ʁ ՝୊ 8IBU
   BSF
   UIF
   CBSSJFST
   UP
   DIBOHJOH
   UIBU
   CFIBWJPS
10. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ߦಈΛม͑Δʹ͸ʁ ਓͷҙࣝΛม͑ΔͷͰ͸ͳ͘ɺ؀ڥΛม͑Δ͜ͱ
11. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ͳͥਓͰ͸ͳ͘؀ڥΛม͑Δʁ ਓΛม͑Δ͜ͱ͸ͱͯ΋೉͍͠ɻ
12. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 1.
     ໌೔͸ૣى͖ͯ͠LN૸Δͧʂʂ ".
     ຾͍ʜ΋͏ͪΐͬͱ͚ͩ෍ஂʹʜ Α͋͘Δγʔϯ
13. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 1.
     ໌೔ͦ͜ૣى͖ͯ͠૸Δʂʂ ".
     ;[[ ໌೔ؤுΖ͏ʜ ͦͯ࣍͠ͷ೔
14. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 1.
     ".
     ͦͯ࣍͠ͷ೔ ಉҰਓ෺ ໌೔ͦ͜ૣى͖ͯ͠૸Δʂʂ ;[[ ໌೔ؤுΖ͏ʜ
15. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 1.
     ".
     ͦͯ࣍͠ͷ೔ ಉҰਓ෺ ໌೔ͦ͜ૣى͖ͯ͠૸Δʂʂ ;[[ ໌೔ؤுΖ͏ʜ ҙ͕ࣝҧ͏
16. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ਓ͸ঢ়گʹΑͬͯҙ͕ࣝมΘΔ ɾલ೔ͷ໷࣌ͱ౰೔ͷே࣌Ͱ͸·ΔͰผਓ ɾԿ౓΋ࣦഊ͍ͯ͠Δ͜ͱΛ஌͍ͬͯΔ͕ɺߦಈͰ͖͍ͯͳ͍ ɾਓΛม͑Δ͜ͱ͸ඇৗʹ೉͍͠ ɾਓͷҙࣝ͸ҰఆͰ͸ͳ͍
17. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ߦಈΛม͑Δʹ͸ʁ ਓͷҙࣝΛม͑ΔͷͰ͸ͳ͘ɺ؀ڥΛม͑Δ͜ͱ
18. ਓͷߦಈΛม͑Δʹ͸؀ڥΛม͑Δ
19. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ߦಈΛม͑Δʹ͸ʁ ਓͷҙࣝΛม͑ΔͷͰ͸ͳ͘ɺ؀ڥΛม͑Δ͜ͱ
20. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹ͸ʁ
21. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ϢʔβʔΛߜΔ λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹ͸ʁ
22. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ϢʔβʔΛߜΔ λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹ͸ʁ ߦಈΛߜΔ
23. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ϢʔβʔΛߜΔ λʔήοτϢʔβʔͷಛఆͷߦಈΛऔΓר͘؀ڥΛม͑Δ͜ͱ ߦಈΛม͑Δʹ͸ʁ ߦಈΛߜΔ Ͳ͏΍Δͷ͔ʁ
24. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ؀ڥΛม͑Δεςοϓ 
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ 
    λʔήοτϢʔβʔͷߦಈΛ஌Δ 
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ
25. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ 
    λʔήοτϢʔβʔͷߦಈΛ஌Δ 
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ܁Γฦ͢ ؀ڥΛม͑Δεςοϓ
26. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ 
    λʔήοτϢʔβʔͷߦಈΛ஌Δ 
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ܁Γฦ͢ ͦ΋ͦ΋ͳͥͦͷߦಈΛͨ͠ͷ͔ʁ ؀ڥΛม͑Δεςοϓ
27. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ 
    λʔήοτϢʔβʔͷߦಈΛ஌Δ 
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ܁Γฦ͢ ͦ΋ͦ΋ͳͥͦͷߦಈΛͨ͠ͷ͔ʁ ߦಈՊֶ͕ڧ͍ຯํʹͳΔ ؀ڥΛม͑Δεςοϓ
28. ߦಈՊֶͱ͸
29. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ߦಈՊֶͱ͸ ͳͥਓ͕ͦͷҙࢥܾఆΛͨ͠ͷ͔ɺ
    ͳͥਓ͕ͦͷߦಈΛͱͬͨͷ͔ɺ
    ਓͱߦಈʹ͍ͭͯͷཧղΛਂΊΔ͜ͱʹ໾ཱͭ஌ࣝ
30. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ߦಈՊֶΛ஌Δ͜ͱͷϝϦοτ ɾϢʔβʔͷҙࢥܾఆͱߦಈʹେ͖ͳӨڹΛ༩͑Δ
    ɹখ͞ͳཁҼΛݟ͚ͭΔ͜ͱʹ໾ཱͭ ɾϢʔβʔͷόΠΞεΛऔΓআ͘ɺ·ͨ͸όΠΞε෇͚ͨΓ͢Δ͜ͱͰ
    ɹҙࢥܾఆΛ༠ಋͰ͖Δ ɾϢʔβʔͷߦಈʹؔ͢ΔԾઆΛཱͯɺ
    ɹͦͷԾઆΛݕূ͢ΔͨΊͷཁૉͱͯ͠໾ཱͭ
31. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ߦಈՊֶΛ஌Δ͜ͱͷϝϦοτ όΠΞεʁʁʁ ɾϢʔβʔͷҙࢥܾఆͱߦಈʹେ͖ͳӨڹΛ༩͑Δ
    ɹখ͞ͳཁҼΛݟ͚ͭΔ͜ͱʹ໾ཱͭ ɾϢʔβʔͷόΠΞεΛऔΓআ͘ɺ·ͨ͸όΠΞε෇͚ͨΓ͢Δ͜ͱͰ
    ɹҙࢥܾఆΛ༠ಋͰ͖Δ ɾϢʔβʔͷߦಈʹؔ͢ΔԾઆΛཱͯɺ
    ɹͦͷԾઆΛݕূ͢ΔͨΊͷཁૉͱͯ͠໾ཱͭ
32. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð όΠΞε #JBT ͱ͸ ɾજࡏతʹਓ͸όΠΞεΛ͍࣋ͬͯΔ ɾਓ͕ීวతʹऔΔߦಈͷ܏޲ ɾ͢΂ͯͷਓʹ౰ͯ͸·ΔΘ͚Ͱ͸ͳ͍ ɾਓ͕ͳͥͦͷߦಈΛͨ͠ͷ͔ͷཧղʹ໾ཱͭ
33. όΠΞεͷྫ
34. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð όΠΞεͷͭͷΧςΰϦ ɾ%FDJTJPO
    .BLJOH
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    *ODPOTJTUFODZ
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    #JBT ɾ4PDJBM
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35. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð %FDJTJPO
    .BLJOH
    #JBT
    
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    'BDUPST ɾ$IBOOFM
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    #JBT ɾ'SBNJOH ϑϨʔϛϯάޮՌ ແࢷ๱ڇೕ ࢷ๱ڇೕ
36. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 5JNF
    *ODPOTJTUFODZ
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37. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 1SPCBCJMJUZ
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    #FMJFG
    #JBTFT
    
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38. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 4PDJBM
    #JBTFT
    
    ࣾձόΠΞε
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39. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð όΠΞεΛ஌Δͱਓͷߦಈ͕ཧղ͠΍͘͢ͳΔ
40. Behavioral Design Process
41. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ 
    λʔήοτϢʔβʔͷߦಈΛ஌Δ 
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ܁Γฦ͢ ؀ڥΛม͑Δεςοϓ
42. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ 
    λʔήοτϢʔβʔͷߦಈΛ஌Δ 
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ؀ڥΛม͑Δεςοϓ 
    %FGJOF 
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    &YQFSJNFOU ߦಈσβΠϯϑϨʔϜϫʔΫ
43. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ߦಈσβΠϯϑϨʔϜϫʔΫ 
    %FGJOF
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    ݕূ͢Δ
44. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ਓʑ͸පӃʹߦ͔ͳ͍ ՝୊
    
    %FGJOF
    ՝୊Λఆٛ͢Δ
45. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ਓʑ͸පӃʹߦ͔ͳ͍ ՝୊
    Ͳͷਓʑʁ ߦ͘ඞཁ͸ͳͥʁ 
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    ՝୊Λఆٛ͢Δ
46. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð ੒ਓͨ͠ਓʑ͸ຖ೥ͷఆظݕ਍ͰපӃʹߦ͔ͳ͍ ՝୊
    ద੾ͳϫʔυͰ՝୊Λఆٛ͢Δ 
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    ՝୊Λద੾ʹఆٛ͢Δ
47. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 
    %JBHOPTF
    ਍அ͢Δ ɾώΞϦϯά΍؍࡯Λ͢Δ ɾϖϧιφΛ࡞Δ ɾδϟʔχʔϚοϓΛ࡞Δ
48. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 
    %FTJHO
    ϓϩτλΠϓΛ࡞Δ ϢʔβʔͷߦಈͰ΋ͬͱ΋
    োนͱͳΔ෦෼Λղܾ͢Δ
    σβΠϯΛ࡞Δ
49. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 
    &YQFSJNFOU
    ݕূ͢Δ ϢʔβʔͷߦಈͷมԽΛ
    ؍࡯ɺ෼ੳ͢Δ
50. Cookpad Inc. All Rights Reserved. Cookpad Tech Kitchen #17 ð 
    ͦͷߦಈ͕ൃੜ͍ͯ͠Δ؀ڥΛ஌Δ 
    λʔήοτϢʔβʔͷߦಈΛ஌Δ 
    ؀ڥΛগ͠ม͑ͯߦಈΛ؍࡯͢Δ ؀ڥΛม͑Δεςοϓ 
    %FGJOF 
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    &YQFSJNFOU ߦಈσβΠϯϑϨʔϜϫʔΫ
51. ·ͱΊ ɾߦಈΛม͑Δʹ͸ਓͰ͸ͳ͘؀ڥΛม͑Δ ɾόΠΞεΛ஌Δͱਓͷߦಈ΁ͷཧղ͕ਂ·Δ ɾ%FGJOF
    
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