Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Personal Branding

Personal Branding

This session on Personal Branding was presented to the MAC (Milwaukee Athletic Club) Business Roundtable on February 13, 2007.

Kevin A. Barnes

February 13, 2007
Tweet

More Decks by Kevin A. Barnes

Other Decks in Business

Transcript

  1. February 13, 2007 www.kevinabarnes.com Personal Branding ! First appeared in the

    mainstream in August 1997 ! “The Brand Called You” by Tom Peters in Fast Company
  2. February 13, 2007 www.kevinabarnes.com Personal Branding Definition: ! “The image /

    impression that comes to mind when others think of you” Personal Branding normally is associated with a professional context
  3. February 13, 2007 www.kevinabarnes.com Why it’s an imperative If you

    don’t make the effort to control your Personal Brand …
  4. February 13, 2007 www.kevinabarnes.com Why it’s an imperative … your

    Personal Brand will become whatever everyone else thinks it should be
  5. February 13, 2007 www.kevinabarnes.com Advantages ! Establish yourself as an expert

    in your chosen field ! Build a solid reputation within your industry ! Increase your notoriety and improve your perceived value in the marketplace
  6. February 13, 2007 www.kevinabarnes.com Do what works 1.  Identify Target

    Audience(s) 2.  List Major Goals 3.  Assess Yourself 4.  Define Brand You 5.  Implement Brand You
  7. February 13, 2007 www.kevinabarnes.com 1. Identify Target Audience ! Who are

    the people you serve? ! Who are the people that you may serve someday? ! Who are your competitors?
  8. February 13, 2007 www.kevinabarnes.com 2. List Major Goals ! Where are

    you today in terms of your career, professional development, etc.? ! Where do you want to take your career? You don’t need to know how to get from Point A to Point B at this time.
  9. February 13, 2007 www.kevinabarnes.com 3. Assess Yourself ! Assess your strengths

    and weaknesses ! What is unique about you? ! What differentiates you from your competitors? ! What strengths are necessary for you to reach your defined goals?
  10. February 13, 2007 www.kevinabarnes.com 4. Define Brand You ! What messages

    do you want to project about yourself? ! What is your Elevator Pitch? ! Think beyond Job Titles
  11. February 13, 2007 www.kevinabarnes.com 5. Implement Brand You ! Live your

    Personal Brand in everything you already do ! Take additional actions that showcase your Personal Brand to your target audience