Upgrade to Pro — share decks privately, control downloads, hide ads and more …

GA4 Explorations that will help SEO

GA4 Explorations that will help SEO

Kyle Rushon McGregor

September 14, 2023
Tweet

Other Decks in Marketing & SEO

Transcript

  1. Top explorations in
    GA4 that will help
    SEO
    Kyle Rushton McGregor
    KRMDigital UK
    Linkedin.com/in/kylerushtonmcgregor/

    View full-size slide

  2. GA4 for Digital
    Marketers
    New Online Course
    [email protected]
    Linkedin.com/in/kylerushtonmcgregor/
    2

    View full-size slide

  3. About Me
    ➔ GA4 since 2020
    ➔ Over 100 site migrations (and
    counting)
    ➔ Favourite Film: Ghostbusters
    ➔ Live in the Orkney Islands
    3

    View full-size slide

  4. Views / Exits
    5

    View full-size slide

  5. Views / Exits
    Dimensions - Page Path + Screen Class
    Metrics - Views, Exits
    7

    View full-size slide

  6. Device Category
    8

    View full-size slide

  7. Dimensions
    Landing Page
    Device Categor
    Metrics
    Sessions
    Session Conversion Rate
    9

    View full-size slide

  8. Device Category
    Dimensions - Landing Page, Device
    Category
    Metrics - Sessions, Session Conversion
    Rate
    1
    0

    View full-size slide

  9. 404 Report
    11

    View full-size slide

  10. 404 Report
    Dimensions - Page Path + Query String,
    Session Source/Medium, Page Title
    Metrics - Views, Views Per Session / User
    Filter - Page Title contains 404
    1
    3

    View full-size slide

  11. Search Terms
    14

    View full-size slide

  12. Search Terms
    Dimensions - Search Term
    Metrics - Event Count
    Filter - Event Name exactly matches
    view_search_results
    1
    6

    View full-size slide

  13. Scroll Data
    17

    View full-size slide

  14. Scroll Data
    Dimensions - Percent Scrolled, Page Path
    + Screen Class
    Metrics - Event Count
    Filter - Event Name exactly matches Scroll
    1
    9

    View full-size slide

  15. Accessibility
    2
    0

    View full-size slide

  16. Accessibility
    Dimensions - Page Path, File Name, Link
    Text
    Metrics - Event Count
    Filter - Event Name exactly matches
    file_download + Link text matches….
    2
    2

    View full-size slide

  17. Difference in
    Organic Channels
    23

    View full-size slide

  18. Organic Differences
    Dimensions - Session Source/Medium,
    Landing Page
    Metrics - Sessions, Conversion Rate
    Filter - Session default channel group =
    Organic Search
    2
    5

    View full-size slide

  19. Organic Path
    Exploration
    26

    View full-size slide

  20. Segment -
    Organic Search
    Filter
    2
    7

    View full-size slide

  21. GA4 for Digital
    Marketers
    New Online Course
    [email protected]
    Linkedin.com/in/kylerushtonmcgregor/
    28

    View full-size slide

  22. Thank you for
    watching.
    [email protected]
    Linkedin.com/in/kylerushtonmcgregor/
    29

    View full-size slide