GA4 Explorations that will help SEO

Transcript

1. Top explorations in GA4 that will help SEO Kyle Rushton McGregor KRMDigital UK Linkedin.com/in/kylerushtonmcgregor/
2. GA4 for Digital Marketers New Online Course Kylerm@krmdigital.uk Linkedin.com/in/kylerushtonmcgregor/ 2
3. About Me ➔ GA4 since 2020 ➔ Over 100 site migrations (and counting) ➔ Favourite Film: Ghostbusters ➔ Live in the Orkney Islands 3
5. Views / Exits 5
7. Views / Exits Dimensions - Page Path + Screen Class Metrics - Views, Exits 7
8. Device Category 8
9. Dimensions Landing Page Device Categor Metrics Sessions Session Conversion Rate 9
10. Device Category Dimensions - Landing Page, Device Category Metrics - Sessions, Session Conversion Rate 1 0
11. 404 Report 11
12. 1 2
13. 404 Report Dimensions - Page Path + Query String, Session Source/Medium, Page Title Metrics - Views, Views Per Session / User Filter - Page Title contains 404 1 3
14. Search Terms 14
15. 1 5
16. Search Terms Dimensions - Search Term Metrics - Event Count Filter - Event Name exactly matches view_search_results 1 6
17. Scroll Data 17
18. 1 8
19. Scroll Data Dimensions - Percent Scrolled, Page Path + Screen Class Metrics - Event Count Filter - Event Name exactly matches Scroll 1 9
20. Accessibility 2 0
21. 2 1
22. Accessibility Dimensions - Page Path, File Name, Link Text Metrics - Event Count Filter - Event Name exactly matches file_download + Link text matches…. 2 2
23. Difference in Organic Channels 23
24. 2 4
25. Organic Differences Dimensions - Session Source/Medium, Landing Page Metrics - Sessions, Conversion Rate Filter - Session default channel group = Organic Search 2 5
26. Organic Path Exploration 26
27. Segment - Organic Search Filter 2 7
28. GA4 for Digital Marketers New Online Course Kylerm@krmdigital.uk Linkedin.com/in/kylerushtonmcgregor/ 28
29. Thank you for watching. Kylerm@krmdigital.uk Linkedin.com/in/kylerushtonmcgregor/ 29