デザインでプロダクト開発を加速させるために必要な３つのこと

@明日の開発カンファレンス2019

Transcript

1. ໦Ӝװ༤ "/,3
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   ୭ʹԿΛͲ͏ఏڙ͢Ε͹ྑ͍͔ɻͲ͜ʹ Πϊϕʔγϣϯͷػձ͕͋Δ͔ɻطଘϓ ϩμΫτͷ՝୊΍ɺվળՄೳੑ͸Ͳ͜ʹ ͋Δͷ͔ɻ༷ʑͳϦαʔνΛ௨ͯ͜͠Ε Βͷ໰͍Λ໌Β͔ʹ͠ɺޚࣾͷ৽نࣄۀ ૑ग़΍৽ن঎඼ɾαʔϏε૑ग़ɺ͋Δ͍ ͸طଘϓϩμΫτͷ͞ΒͳΔ੒௕Λαϙ ʔτ͠·͢ɻ ਓʑ͕ԿΛ๬ΜͰ͍Δͷ͔Λཧղ͠ɺϢ ʔβͷχʔζ΍ߦಈɺࢢ৔ͷঢ়گɺར༻ ՄೳͳϦιʔεͳͲ༷ʑͳཁૉʹج͖ͮ ϓϩμΫτ΍αʔϏεͷίϯηϓτΛࡦ ఆ͠·͢ɻΞΠσΞ΍ϓϩτλΠϓΛς ετͭͭ͠ϒϥογϡΞοϓΛߦ͍ɺϓ ϩδΣΫτΛ੒ޭ΁ͱಋ͖·͢ɻ Ͳ͏͍ͬͨػೳ΍࢓༷͕Ϣʔβʹड͚͍ ΕΒΕΔ͔ɺϓϩτλΠϐϯάΛ௨ͯ͠ খ͞ͳԾઆΛݕূ͍ͯ͘͜͠ͱ͕ਖ਼͍͠ ෺Λ࡞ΔͨΊͷۙಓͰ͢ɻϓϩδΣΫτ ͷϑΣʔζʹԠͯ͡ɺϓϩδΣΫτΛՃ ଎ͤ͞ɺ੒ޭͤ͞ΔͨΊͷ࠷దͳϓϩτ λΠϐϯάख๏ΛఏҊɾ࣮ࢪ͠·͢ɻ ϢʔβʔՁ஋Λಧ͚ɺ੡඼ΛࠩผԽ͠ɺ ࣋ଓతͳαʔϏεΛ࣮ݱ͢ΔͨΊʹϢʔ βʔମݧͷॏཁੑʹ஫໨͞Ε͍ͯ·͢ɻ ࢲୡ͸೥Ҏ্ʹ౉Γ69σβΠϯΠϯ λϥΫγϣϯσβΠϯ࣮ફऀͰ͋Γݚڀ ऀͰ΋͋ΓɺελʔτΞοϓ͔Βେاۀɺ ߦ੓ͳͲ༷ʑͳϓϩδΣΫτͷܦݧ͕͋ Γ·͢ɻ
4. IUUQTUIFEFTJHOTRVJHHMFDPN
5. ຊ೔ͷςʔϚ σβΠϯ
6. σβΠϯΛ औΓר͘ ࠷ۙͷ࿩୊ ✓69σβΠϯ ✓αʔϏεσβΠϯ ✓σβΠϯࢥߟ ✓σβΠϯܦӦ
7. σβΠϯͬͯ ݟͨ໨ͷ࿩Ͱ͠ΐʁ
8. https://medium.com/@hiranotomoki/design-school-kolding-%E3%81%BE%E3%81%A7%E3%81%AE%E8%BB%8C%E8%B7%A1-%E7%B5%B6%E6%9C%9B%E7%B7%A8-bccbd9459ca1
9. “ Simona Maschi, Co-founder and CEO, CIID Design goals are not necessarily related to visual or physical aesthetics. We craft beautiful experiences. It`s still about aesthetics. https://www.youtube.com/watch?v=4aEN7Wrfqiw
10. σβΠϯͬͯ ໰୊ղܾͰ͠ΐʁ
11. https://www.designcouncil.org.uk/news-opinion/design-process-what-double-diamond
12. σβΠϯͬͯ σβΠφʔͷ࢓ࣄͰ͠ΐʁ
13. Design is too important to be left to designers “ Raymond Loewy, Industrial designer https://mopr.ca/makes-things-cool-raymond-loewy/
14. σβΠφʔͱ͸
15. σβΠφʔ ͷ໾ׂ ✓ ػձൃݟ ✓ ετʔϦʔςϦϯά ✓ ࣮ߦ
16. ػձൃݟ
20. ετʔϦʔςϦϯά
24. ࣮ߦ
28. σβΠϯͰ ϓϩμΫτ։ൃΛ Ճ଎ͤ͞Δ
29. ϓϩμΫτ ։ൃͷݱ࣮ ✓ ΰʔϧ͕ݟ͑ͳ͍ ✓ טΈ߹Θͳ͍ٞ࿦ ✓ ౓ॏͳΔมߋ ϓϩμΫτ ։ൃͷཧ૝ ✓ ద੾ͳΰʔϧʹ ✓ ࠷ߴ଎౓Ͱ ✓ ࠷୹ڑ཭Ͱ
30. ݪҼʁ ✓ νʔϜʹͱͬͯʮྑ͍ϓϩ μΫτʯͱ͸ͳʹ͔ ✓ νʔϜ͕ղܾ͠Α͏ͱ͢Δ ໰୊͸ͳʹ͔ ✓ νʔϜͷղܾํ๏͸ద੾͔ ✓ ԾઆΛ͍͔ʹݕূ͢Δ͔
31. νʔϜʹͱͬͯ ʮྑ͍ϓϩμΫτʯ ͱ͸ͳʹ͔
32. https://atelier-favori.com/news/marcel-breuer-exhibition/ Wassily chair by Marcel Breuer
33. Fogo Long Bench https://www.inekehans.com/studio/work/furniture-for-fogo-island-inn
35. νʔϜ͕ ղܾ͠Α͏ͱ͢Δ ໰୊͸ͳʹ͔
36. զʑ͕ղܾ͠Α͏ͱ͢Δ ໰୊͸ͳΜͰ͔͢ʁ
37. ͦΕ͸ਓʑʹͱͬͯ ຊ౰ʹ໰୊Ͱ͔͢ʁ
38. Ͳ͏΍ͬͯͦΕΛ ͔֬Ί·͔ͨ͠ʁ
39. https://pixabay.com/photos/escalator-stairs-metal-segments-283448/
40. https://pixabay.com/photo-2540026/
41. https://life.tw/?app=view&no=155050
43. νʔϜͷղܾํ๏͸ ద੾͔
44. ໰୊ͷॏཁ౓ ʢՁ஋ͷେ͖͞ʣ ࣮ݱ೉қ౓ʢίετͳͲʣ ૭͔Β౤ࣺ͛ͯΔ΂͖ औΓ૊Ή΂͖
47. ໰୊ ػձ ιϦϡʔγϣϯ ม׵ ϒϨΠϯετʔϛϯά ࢠڙΛ࿈Εͨ฼਌͸ۭߓͷήʔτͰ଴͍ͬͯΔ͍͋ͩɺ൴ঁͷࢠͲ΋ͨͪΛୀ۶ͤ͞ͳ͍Α͏ʹָ͠· ͤΔඞཁ͕͋Γ·͢ɻͳͥͳΒ͹ࢠڙୡ͸େ੠Λग़ͨ͠Γɺ૸ΓճͬͨΓͳͲͯ͠ɺଞͷ৐٬ΛΠϥΠ ϥͤ͞Δ৔߹͕͋ΔͨΊͰ͢ɻ զʑ͸Ͳ͏͢Ε͹ɺࢠͲ΋ͨͪ ͷΤωϧΪʔΛଞͷ৐٬Λָ͠ ·ͤΔࣄʹ࢖͑ΔͩΖ͏͔ɻ զʑ͸Ͳ͏͢Ε͹ɺࢠͲ΋ͨͪ Λଞͷ৐٬͔Β෼཭ग़དྷΔͩΖ ͏͔ɻ զʑ͸Ͳ͏͢Ε͹ۭߓΛࢠͲ΋ ָ͕ͨͪ͠ΊΔ৔ॴʹม͑Δࣄ ͕Ͱ͖Δ͔ɻ զʑ͸Ͳ͏͢Ε͹ଞͷ৐٬ͷࣗ ༝࣌ؒΛ׆༻͢Δ͜ͱ͕ग़དྷΔ ͩΖ͏͔ɻ զʑ͸Ͳ͏͢Ε͹଴ͪ࣌ؒΛۤ ͍͔࣌ؒ͠Β৺஍Α͍࣌ؒʹม ͑Δࣄ͕Ͱ͖ΔͩΖ͏͔ɻ զʑ͸Ͳ͏͢Ε͹ɺۭߓͰͷ଴ͪ ࣌ؒΛͳ͘͢͜ͱ͕ग़དྷΔͩΖ͏ ͔ɻ ػձʹม׵͢ΔࣄͰࢹ໺Λ޿͛Δ
49. νʔϜͷԾઆΛ Ͳ͏΍ͬͯݕূ͢Δ͔
50. [The design process] is about designing and prototyping and making. When you separate those, I think the final result suffers. “ Jonathan Ive, Chief Design Officer, Apple
51. ߴΫΦϦςΟ ෆ֬ఆཁૉগ ʢख໭Γίετେʣ ϖʔύʔ ϓϩτλΠϓ ϫʔΩϯά ϓϩτλΠϓ ௿ΫΦϦςΟ ෆ֬ఆཁૉେ ʢख໭Γίετখʣ ϓϩμΫγϣϯ 1x 10 x 100 x
52. σβΠϯ ςετ
53. ϦεΫେ εΩϧߴ εΩϧ௿ ϦεΫখ ϑϩʔঢ়ଶ େ͖ͳ ΞΠσΟΞ ϫΠϠʔ ϑϨʔϜ ධՁ ධՁ ݱ࣮తͳ ΞΠσΟΞ ϒϥογϡ Ξοϓ ϏδϡΞϧσβΠϯ ୀ۶ ෆ҆
58. σβΠϯͰ ϓϩμΫτ։ൃΛ Ճ଎ͤ͞ΔͨΊʹඞཁͳ ̏ͭͷ͜ͱ
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60. ͓ΘΓʹ
61. ืू ໨తɾಘΒΕΔ΋ͷʢྫʣ  σβΠϯࢥߟମݧ  ৽نࣄۀͷΞΠσΟΞ૑ग़  ϓϩμΫτͷվળྖҬಛఆ  ϓϩτλΠϐϯάʹΑΔՁ஋ݕূ  ࣾ಺֎ʹର͠σβΠϯऔΓ૊Έͷૌٻ ฐࣾͱҰॹʹ σβΠϯϫʔΫγϣοϓΛ ։࠵͠·ͤΜ͔ʁ ॾ৚݅  ର৅ɿࣄۀձࣾ ༷  අ༻ɿແྉʢຖ݄ࣾ·Ͱʣ  ޚࣾͷैۀһ໊Ҏ্ͷࢀՃ  ձ৔Λ͝ఏڙ͍͖ͨͩ·͢  ެ։Πϕϯτͱͯ͠ͷ։࠵  ֎෦͔Β΋ࢀՃऀΛެื͠·͢ ಺༰΍։࠵࣌ظͳͲʹؔ͠·ͯ͠͸ɺঢ়گʹԠ͡͝૬ஊ͍͖ͤͯͨͩ͞·͢ ͓໰͍߹Θͤઌɿ "/,3
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