Dave Verwer's Slides at NSSpain 2014

Transcript

1. Practical Marketing for the App Store.
3. Practical Marketing for! the App Store.
4. Practical Marketing for the App Store. Cheap
5. Idea &! Design Launch!! Post! Launch Pre! Launch Build!
6. Design Build Pre Launch Launch Post Launch Marketing
7. Idea & Design.!
11. Making money requires planning.
12. Pick a revenue model. — Free.! — Freemium.! — Paid - Up front cost.! — Paid - With in app purchases.
14. Let’s talk about Freemium.
15. Example: Easy Books — Free download.! — Useful without purchases.! — Unlocks on features and also sync.! — Multiple platforms.
16. Build.
17. Quality.! Quality.! Quality!
18. Devices.
19. Operating Systems.
20. Ubicación English French Italian German Spanish Japanese Korean Chinese Portuguese Russian Turkish Arabic
21. Why?
23. Working with Apple. — Talk to Apple during development.! — Make your app easy to feature.! — Quality. Quality. Quality!
24. Analytics.
25. Consider Install Purchase
26. A/B Testing.
27. Ongoing Relationships.
28. Pre Launch.
29. Building an audience.
30. Example: Monument Valley.
31. Example: Monument Valley.
32. Influential beta testers. — Beta testers will come out of the woodwork.! — People who are engaging early will be biased. Treat with a little caution.! — Start researching bloggers & writers in your target market and start a conversation.
33. Launch!
34. App Review.
36. Metadata.
37. Metadata.
38. Screenshots.
39. App Previews.
40. Press Release. — It’s about the story!! — Simple, clear, short.! — Offer promo codes.! — Provide a Press Kit.! — You’ve got 30 seconds…
41. Create a Press Kit. — Contact Details!! — App Icon, Screenshots & Video.! — Press Releases (all of them).! — Company Profile, Portfolio, FAQ.! — Allow download as a single zip file.
42. Distributing Press Releases. — Research your reviewers.! — Look for people interested in the market you are aiming at.! — Their followers will also be interested in that market.
43. Distributing Press Releases.
44. Working with Apple. appstorepromotion@apple.com! ! appoftheweek@apple.com
45. Post Launch.
47. Reviews.
48. What’s New? “Bug fixes…”
49. What next? — Keep going…! — Repeat the marketing process for future releases.! — Keep engagement high with your audience.
50. Thank You. iosdevweekly.com! @daveverwer
51. Star by Dmitry Baranovskiy from The Noun Project! http://thenounproject.com/term/star/5059/! ! Moon by Ema Dimitrova from The Noun Project! http://thenounproject.com/term/star/24804/! ! Rocket by Jean-Philippe Cabaroc from The Noun Project! http://thenounproject.com/term/star/7427/! ! Truck by Carlos Ramos from The Noun Project! http://thenounproject.com/term/star/14020/! ! Thought Bubble by Mateo Zlatar from The Noun Project! http://thenounproject.com/term/star/6417/! ! Arrow by Jamison Wieser from The Noun Project! http://thenounproject.com/term/star/5440/ Attribution and Thanks