Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Indie Design
Search
Laura Kalbag
March 21, 2015
Design
4
1.9k
Indie Design
From a talk given at WordCamp London in March 2015.
Laura Kalbag
March 21, 2015
Tweet
Share
More Decks by Laura Kalbag
See All by Laura Kalbag
Ethical Design
laurakalbag
1
120
Intro to UX
laurakalbag
1
170
Ethical Design
laurakalbag
1
2.9k
Accessibility By Design
laurakalbag
1
100
Designing For Accessibility
laurakalbag
2
150
WAI-ARIA in 10
laurakalbag
1
240
Designing for Accessibility
laurakalbag
0
74
Designing for Accessibility
laurakalbag
1
520
Indie Design
laurakalbag
1
360
Other Decks in Design
See All in Design
Crisp Code inc. ブランドガイドライン
so_kotani
1
160
「Figmaプラグイン開発してみた」@スタメンデザイナーオープン勉強会
kiyoshifuwa
0
160
「デザイン」を信じるには
iflection
0
180
The Very Small Creatures - dressing up warm sequence
lizziestoryboards
0
300
富山デザイン勉強会_デザイントレンド2025.pdf
keita_yoshikawa
0
240
2024/11/25 ReDesigner Online Meetup 会社紹介
cybozuinsideout
PRO
0
470
Les petites aventures de CSS, saison 2025
goetter
3
4k
成長する組織のナレッジベースのつくりかた_知識基盤のデザインとメタデザイン
gaussbeam
0
1k
共通認識のためのユーザビリティテスト by AIエージェント - Accelerating Value Delivery
gakuoya
1
600
東急URBAN HACKSのデザイナーって何やってるの? 〜Designer Night #1〜 組織横断のデザインの 取り組みについて
sig
1
320
#yumemi_grow 読書シェア会 vol.1 - スコット・バークン著『デザインはどのように世界をつくるのか』
kaitou
1
150
Дизайн услуги через её визуализацию с Картой процесса-опыта
ashapiro
0
300
Featured
See All Featured
Rails Girls Zürich Keynote
gr2m
94
13k
Sharpening the Axe: The Primacy of Toolmaking
bcantrill
41
2.3k
The World Runs on Bad Software
bkeepers
PRO
68
11k
Automating Front-end Workflow
addyosmani
1370
200k
Building Applications with DynamoDB
mza
94
6.3k
Optimising Largest Contentful Paint
csswizardry
37
3.2k
Faster Mobile Websites
deanohume
306
31k
Scaling GitHub
holman
459
140k
Music & Morning Musume
bryan
47
6.5k
Six Lessons from altMBA
skipperchong
28
3.7k
The Power of CSS Pseudo Elements
geoffreycrofte
75
5.8k
A designer walks into a library…
pauljervisheath
205
24k
Transcript
Laura Kalbag @laurakalbag @indie
Laura Kalbag @laurakalbag @indie
Bad business models
None
None
None
– loads of people “If you’re getting it for free,
you’re not the user, you’re the product being sold”
None
None
What about our privacy?
None
None
1.
2.
3.
4.
None
None
None
None
None
None
None
None
None
it’s unethical to provide “free” services in exchange for user
data
None
None
None
None
What’s the alternative?
as users, how can we find and use services that
won’t exploit our data?
as creators, how do we create alternatives?
None
None
Better (and realistic) business models
Free (as in cost) for data isn’t the exchange 1.
Users own their own data 2.
Free (as in freedom) 3.
None
None
What makes WordPress so successful?
The WordPress experience
WordPress is free (as in cost) and data isn’t the
exchange 1.
WordPress users own their own data 2.
WordPress is free (as in freedom) 3.
None
You give me a product, I pay you for that
product. You provide me with a service, I pay you for that service.
None
None
venture capital can’t produce sustainable businesses
None
venture capital + free services = sales of user data
None
None
We don’t need exit strategies
None
None
Decentralised vs Distributed
decentralisation
None
None
1.
2.
3.
4.
None
None
None
None
None
Privacy (owning your own data) 1.
2. Competition and innovation
3. True resilience of architecture
4. Owning and controlling your own network
None
distributed centralised and siloed
features-driven and distributed user experience- driven centralised and siloed
user experience- driven centralised & siloed features-driven and distributed
user experience- driven centralised & siloed features-driven centralised & siloed
features-driven and distributed
user experience- driven centralised & siloed features-driven centralised & siloed
features-driven decentralised & distributed user experience- driven distributed
We can’t expect people to leave free services
Major weaknesses in the tech industry
None
None
None
None
None
None
a lack of convenience and ease of use results in
a poor user experience
design for consumers, not just for enthusiasts
None
we need to make a difference before it’s too late
None
None
None
we need to wean people off the existing systems
None
alternative technology won’t spread beyond enthusiasts if we don’t pay
attention to the things that matter to consumers
Great user experience design is design as a holistic practice
None
design is every decision
None
None
None
None
good user experience means designers must understand business, and business
must understand design
None
None
None
designing for ourselves
first principles
None
None
that’s design
None
None
user experience is the differentiator
how can we compete unless we offer world-leading experiences?
we need to match their discoverability and scalability
we need to implement an ethical holistic approach to design
design without ethics is manipulation
physiological safety love/belonging esteem self- actualization Tuesday, December 13, 11
functional reliable usable pleasurable Tuesday, December 13, 11
superficial design
decoration
decoration perpetuates the status quo; design alters it
None
private, secure, accessible and sustainable
private, secure, accessible and sustainable respects human rights
private, secure, accessible and sustainable functional, convenient and reliable respects
human rights
functional, convenient and reliable respects human effort private, secure, accessible
and sustainable respects human rights
functional, convenient and reliable delightful respects human effort private, secure,
accessible and sustainable respects human rights
delightful respects human experience private, secure, accessible and sustainable functional,
convenient and reliable respects human effort respects human rights
functional, convenient and reliable private, secure, accessible and sustainable delightful
respects human rights respects human effort respects human experience The 3 Rs of Ethical Design
functional, convenient and reliable private, secure, accessible and sustainable delightful
does not respect human rights respects human effort respects human experience
functional, convenient and reliable delightful does not respect human rights
respects human effort respects human experience
does not respect human rights respects human effort respects human
experience
None
None
we can’t build free technology while supporting exploitative tools
None
The benefits of accessible design
None
The benefits of diverse design
diversity is the characteristics that make us up as individuals
these characteristics give us unique needs and unique outlooks
None
None
None
None
the more diverse a team, the more likely their product
is to solve and serve the problems of a diverse audience
diverse appeal will help spread tech beyond the “digital elite”
What we need to make good alternatives to today’s bad
technology:
1. Distributed
2. Free (as in freedom)
3. A sustainable business model
4. Accessibility
5.
6.
We’ve not got it just yet
It’s big, it’s scary and it’s definitely not going to
be easy
None
ind.ie/manifesto thelink.is/the-camera-panopticon ind.ie/summit/videos/lena-reinhard/ ind.ie/summit/videos/laura-kalbag/