Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Indie Design
Search
Laura Kalbag
March 21, 2015
Design
4
1.7k
Indie Design
From a talk given at WordCamp London in March 2015.
Laura Kalbag
March 21, 2015
Tweet
Share
More Decks by Laura Kalbag
See All by Laura Kalbag
Ethical Design
laurakalbag
1
99
Intro to UX
laurakalbag
1
160
Ethical Design
laurakalbag
1
2.8k
Accessibility By Design
laurakalbag
1
92
Designing For Accessibility
laurakalbag
2
130
WAI-ARIA in 10
laurakalbag
1
210
Designing for Accessibility
laurakalbag
0
65
Designing for Accessibility
laurakalbag
1
480
Indie Design
laurakalbag
1
340
Other Decks in Design
See All in Design
雑誌『広告』をサイズ展開する
takuro_nakajima
PRO
0
1.5k
WHAT ARE ME?
takuro_nakajima
PRO
0
1.5k
Portfolio 2023.07.28
helemarudesu
0
600
プロダクトを成長させる生成 AI のユースケース発見ワークショップ vol.3
icoxfog417
1
140
マスとAIをなめらかにつなぐデザイン
abcmisuzu
0
250
IPの世界観に寄り添う、マルチブランドなカラーシステム設計
jirosh1998
0
6.9k
20240120_画像生成AI_NovelAI入門・情報収集
doradora09
PRO
0
130
Web 組版の課題とその解法
yamatoiizuka
0
120
もち的デザイナーのキャリアデザイン新提言:副業起業家のすゝめ
mochitaro
0
1.4k
あらゆる場面でデザインを駆使するための技術 / Techniques for Applying Design in Any Situation
akiramotomura
5
2.2k
3D空間を扱うUI表現とユーザビリティ
akinen
0
480
Information Architects: The Missing Link in Design Systems
soysaucechin
0
130
Featured
See All Featured
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
21
2k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
245
20k
Java REST API Framework Comparison - PWX 2021
mraible
PRO
18
7k
Building Applications with DynamoDB
mza
88
5.7k
Principles of Awesome APIs and How to Build Them.
keavy
121
16k
A Modern Web Designer's Workflow
chriscoyier
689
190k
Designing Dashboards & Data Visualisations in Web Apps
destraynor
226
51k
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
34
8.9k
Docker and Python
trallard
35
2.7k
Fashionably flexible responsive web design (full day workshop)
malarkey
398
65k
Robots, Beer and Maslow
schacon
PRO
155
8k
It's Worth the Effort
3n
180
27k
Transcript
Laura Kalbag @laurakalbag @indie
Laura Kalbag @laurakalbag @indie
Bad business models
None
None
None
– loads of people “If you’re getting it for free,
you’re not the user, you’re the product being sold”
None
None
What about our privacy?
None
None
1.
2.
3.
4.
None
None
None
None
None
None
None
None
None
it’s unethical to provide “free” services in exchange for user
data
None
None
None
None
What’s the alternative?
as users, how can we find and use services that
won’t exploit our data?
as creators, how do we create alternatives?
None
None
Better (and realistic) business models
Free (as in cost) for data isn’t the exchange 1.
Users own their own data 2.
Free (as in freedom) 3.
None
None
What makes WordPress so successful?
The WordPress experience
WordPress is free (as in cost) and data isn’t the
exchange 1.
WordPress users own their own data 2.
WordPress is free (as in freedom) 3.
None
You give me a product, I pay you for that
product. You provide me with a service, I pay you for that service.
None
None
venture capital can’t produce sustainable businesses
None
venture capital + free services = sales of user data
None
None
We don’t need exit strategies
None
None
Decentralised vs Distributed
decentralisation
None
None
1.
2.
3.
4.
None
None
None
None
None
Privacy (owning your own data) 1.
2. Competition and innovation
3. True resilience of architecture
4. Owning and controlling your own network
None
distributed centralised and siloed
features-driven and distributed user experience- driven centralised and siloed
user experience- driven centralised & siloed features-driven and distributed
user experience- driven centralised & siloed features-driven centralised & siloed
features-driven and distributed
user experience- driven centralised & siloed features-driven centralised & siloed
features-driven decentralised & distributed user experience- driven distributed
We can’t expect people to leave free services
Major weaknesses in the tech industry
None
None
None
None
None
None
a lack of convenience and ease of use results in
a poor user experience
design for consumers, not just for enthusiasts
None
we need to make a difference before it’s too late
None
None
None
we need to wean people off the existing systems
None
alternative technology won’t spread beyond enthusiasts if we don’t pay
attention to the things that matter to consumers
Great user experience design is design as a holistic practice
None
design is every decision
None
None
None
None
good user experience means designers must understand business, and business
must understand design
None
None
None
designing for ourselves
first principles
None
None
that’s design
None
None
user experience is the differentiator
how can we compete unless we offer world-leading experiences?
we need to match their discoverability and scalability
we need to implement an ethical holistic approach to design
design without ethics is manipulation
physiological safety love/belonging esteem self- actualization Tuesday, December 13, 11
functional reliable usable pleasurable Tuesday, December 13, 11
superficial design
decoration
decoration perpetuates the status quo; design alters it
None
private, secure, accessible and sustainable
private, secure, accessible and sustainable respects human rights
private, secure, accessible and sustainable functional, convenient and reliable respects
human rights
functional, convenient and reliable respects human effort private, secure, accessible
and sustainable respects human rights
functional, convenient and reliable delightful respects human effort private, secure,
accessible and sustainable respects human rights
delightful respects human experience private, secure, accessible and sustainable functional,
convenient and reliable respects human effort respects human rights
functional, convenient and reliable private, secure, accessible and sustainable delightful
respects human rights respects human effort respects human experience The 3 Rs of Ethical Design
functional, convenient and reliable private, secure, accessible and sustainable delightful
does not respect human rights respects human effort respects human experience
functional, convenient and reliable delightful does not respect human rights
respects human effort respects human experience
does not respect human rights respects human effort respects human
experience
None
None
we can’t build free technology while supporting exploitative tools
None
The benefits of accessible design
None
The benefits of diverse design
diversity is the characteristics that make us up as individuals
these characteristics give us unique needs and unique outlooks
None
None
None
None
the more diverse a team, the more likely their product
is to solve and serve the problems of a diverse audience
diverse appeal will help spread tech beyond the “digital elite”
What we need to make good alternatives to today’s bad
technology:
1. Distributed
2. Free (as in freedom)
3. A sustainable business model
4. Accessibility
5.
6.
We’ve not got it just yet
It’s big, it’s scary and it’s definitely not going to
be easy
None
ind.ie/manifesto thelink.is/the-camera-panopticon ind.ie/summit/videos/lena-reinhard/ ind.ie/summit/videos/laura-kalbag/