Indie Design

From a talk given at WordCamp London in March 2015.

Transcript

1. Laura Kalbag @laurakalbag @indie
2. Laura Kalbag @laurakalbag @indie
3. Bad business models
7. – loads of people “If you’re getting it for free, you’re not the user, you’re the product being sold”
10. What about our privacy?
13. 1.
14. 2.
15. 3.
16. 4.
26. it’s unethical to provide “free” services in exchange for user data
31. What’s the alternative?
32. as users, how can we find and use services that won’t exploit our data?
33. as creators, how do we create alternatives?
36. Better (and realistic) business models
37. Free (as in cost) for data isn’t the exchange 1.
38. Users own their own data 2.
39. Free (as in freedom) 3.
42. What makes WordPress so successful?
43. The WordPress experience
44. WordPress is free (as in cost) and data isn’t the exchange 1.
45. WordPress users own their own data 2.
46. WordPress is free (as in freedom) 3.
48. You give me a product, I pay you for that product. You provide me with a service, I pay you for that service.
51. venture capital can’t produce sustainable businesses
53. venture capital + free services = sales of user data
56. We don’t need exit strategies
59. Decentralised vs Distributed
60. decentralisation
63. 1.
64. 2.
65. 3.
66. 4.
72. Privacy (owning your own data) 1.
73. 2. Competition and innovation
74. 3. True resilience of architecture
75. 4. Owning and controlling your own network
77. distributed centralised and siloed
78. features-driven and distributed user experience- driven centralised and siloed
79. user experience- driven centralised & siloed features-driven and distributed
80. user experience- driven centralised & siloed features-driven centralised & siloed features-driven and distributed
81. user experience- driven centralised & siloed features-driven centralised & siloed features-driven decentralised & distributed user experience- driven distributed
82. We can’t expect people to leave free services
83. Major weaknesses in the tech industry
90. a lack of convenience and ease of use results in a poor user experience
91. design for consumers, not just for enthusiasts
93. we need to make a difference before it’s too late
97. we need to wean people off the existing systems
99. alternative technology won’t spread beyond enthusiasts if we don’t pay attention to the things that matter to consumers
100. Great user experience design is design as a holistic practice
102. design is every decision
107. good user experience means designers must understand business, and business must understand design
111. designing for ourselves
112. first principles
115. that’s design
118. user experience is the differentiator
119. how can we compete unless we offer world-leading experiences?
120. we need to match their discoverability and scalability
121. we need to implement an ethical holistic approach to design
122. design without ethics is manipulation
123. physiological safety love/belonging esteem self- actualization Tuesday, December 13, 11
124. functional reliable usable pleasurable Tuesday, December 13, 11
125. superficial design
126. decoration
127. decoration perpetuates the status quo; design alters it
129. private, secure, accessible and sustainable
130. private, secure, accessible and sustainable respects human rights
131. private, secure, accessible and sustainable functional, convenient and reliable respects human rights
132. functional, convenient and reliable respects human effort private, secure, accessible and sustainable respects human rights
133. functional, convenient and reliable delightful respects human effort private, secure, accessible and sustainable respects human rights
134. delightful respects human experience private, secure, accessible and sustainable functional, convenient and reliable respects human effort respects human rights
135. functional, convenient and reliable private, secure, accessible and sustainable delightful respects human rights respects human effort respects human experience The 3 Rs of Ethical Design
136. functional, convenient and reliable private, secure, accessible and sustainable delightful does not respect human rights respects human effort respects human experience
137. functional, convenient and reliable delightful does not respect human rights respects human effort respects human experience
138. does not respect human rights respects human effort respects human experience
141. we can’t build free technology while supporting exploitative tools
143. The benefits of accessible design
145. The benefits of diverse design
146. diversity is the characteristics that make us up as individuals
147. these characteristics give us unique needs and unique outlooks
152. the more diverse a team, the more likely their product is to solve and serve the problems of a diverse audience
153. diverse appeal will help spread tech beyond the “digital elite”
154. What we need to make good alternatives to today’s bad technology:
155. 1. Distributed
156. 2. Free (as in freedom)
157. 3. A sustainable business model
158. 4. Accessibility
159. 5.
160. 6.
161. We’ve not got it just yet
162. It’s big, it’s scary and it’s definitely not going to be easy
164. ind.ie/manifesto thelink.is/the-camera-panopticon ind.ie/summit/videos/lena-reinhard/ ind.ie/summit/videos/laura-kalbag/