Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Ethical Design

Laura Kalbag
September 22, 2016

Ethical Design

From a talk given at MakingWeb in September 2016

Laura Kalbag

September 22, 2016
Tweet

More Decks by Laura Kalbag

Other Decks in Design

Transcript

  1. .js

  2. .js

  3. .js

  4. Did any of you tell your friends on Facebook? Facebook

    has started showing me creepy funeral director ads… 12/08/2015 14:07
  5. sorry, that was me I think - I face booked

    Madds cos she’s in Australia now xxx Nini Ellis
  6. “ — The Trade Desk Privacy Policy The Trade Desk

    Technology allows our Clients to buy ad space on websites for online advertising and allows for the use of proprietary and third party data in the purchase of that media.
  7. “ — The Trade Desk Privacy Policy Our Technology collects

    Non-Personally Identifiable Information (“Non-PII”) that may include, but is not limited to…
  8. “ — The Trade Desk Privacy Policy your IP host

    address, the date and time of the ad request, pages viewed, browser type, the referring URL, Internet Service Provider, and your computer’s operating system,
  9. “ — “Why ‘Anonymous’ Data Sometimes Isn’t” — Bruce Schneier

    http://archive.wired.com/politics/security/commentary/securitymatters/2007/12/securitymatters_1213
  10. it takes only a small named database for someone to

    pry the anonymity off a much larger anonymous database “ — “Why ‘Anonymous’ Data Sometimes Isn’t” — Bruce Schneier http://archive.wired.com/politics/security/commentary/securitymatters/2007/12/securitymatters_1213
  11. Facebook knows you better than your members of your own

    family — Sarah Knapton, Science Editor, Daily Telegraph. January 2015 “ http://www.telegraph.co.uk/news/science/science-news/11340166/Facebook-knows-you-better-than-your-members-of-your-own-family.html
  12. Computer-based personality judgments are more accurate than those made by

    humans http://www.pnas.org/content/112/4/1036.abstract “
  13. The team found that their software was able to predict

    a study participant's personality more accurately than a work colleague by analysing just 10 'Likes'. — Sarah Knapton, Science Editor, Daily Telegraph. January 2015 “ http://www.telegraph.co.uk/news/science/science-news/11340166/Facebook-knows-you-better-than-your-members-of-your-own-family.html
  14. Inputting 70 'Likes' allowed it to obtain a truer picture

    of someone's character than a friend or room-mate, while 150 'Likes' outperformed a parent, sibling or partners. — Sarah Knapton, Science Editor, Daily Telegraph. January 2015 “ http://www.telegraph.co.uk/news/science/science-news/11340166/Facebook-knows-you-better-than-your-members-of-your-own-family.html
  15. “ Belgian police now says that the site [Facebook] is

    using them as a way of collecting information about people and deciding how best to advertise to them. As such, it has warned people that they should avoid using the buttons if they want to preserve their privacy.
  16. “ “By limiting the number of icons to six, Facebook

    is counting on you to express your thoughts more easily so that the algorithms that run in the background are more effective,” the post continues. “By mouse clicks you can let them know what makes you happy.”
  17. “ “ LexisNexis helps uncover the information that commercial organizations,

    government agencies and nonprofits need to get a complete picture of individuals, businesses and assets…
  18. “ “ Only Acxiom connects people across channels, time and

    name change at scale by linking our vast repository of offline data to the online environment
  19. “ When an individual applies for a loan, the lender

    examines the credit ratings of members of the individual’s social network who are connected to the individual through authorized nodes. If the average credit rating of these members is at least a minimum credit score, the lender continues to process the loan application. Otherwise, the loan application is rejected.
  20. “ When an individual applies for a loan, the lender

    examines the credit ratings of members of the individual’s social network who are connected to the individual through authorized nodes. If the average credit rating of these members is at least a minimum credit score, the lender continues to process the loan application. Otherwise, the loan application is rejected.
  21. google-analytics.com 64.1% of sites researched doubleclick.net 54.4% of sites researched

    google.com 41.9% of sites researched gstatic.com 32.8% of sites researched googleadservices.com 32.3% of sites researched facebook.com 29.0% of sites researched googlesyndication.com 26.9% of sites researched facebook.net 26.4% of sites researched google.se 23.0% of sites researched
  22. google-analytics.com 64.1% of sites researched doubleclick.net 54.4% of sites researched

    google.com 41.9% of sites researched gstatic.com 32.8% of sites researched googleadservices.com 32.3% of sites researched facebook.com 29.0% of sites researched googlesyndication.com 26.9% of sites researched facebook.net 26.4% of sites researched google.se 23.0% of sites researched google-analytics.com 64.1% of sites researched doubleclick.net 54.4% of sites researched google.com 41.9% of sites researched gstatic.com 32.8% of sites researched googleadservices.com 32.3% of sites researched facebook.com 29.0% of sites researched googlesyndication.com 26.9% of sites researched facebook.net 26.4% of sites researched google.se 23.0% of sites researched 78.7%
  23. google-analytics.com 64.1% of sites researched doubleclick.net 54.4% of sites researched

    google.com 41.9% of sites researched gstatic.com 32.8% of sites researched googleadservices.com 32.3% of sites researched facebook.com 29.0% of sites researched googlesyndication.com 26.9% of sites researched facebook.net 26.4% of sites researched google.se 23.0% of sites researched
  24. — https://adblockplus.org/acceptable-ads-agreements we are being paid by some larger properties

    that serve non-intrusive advertisements that want to participate in the Acceptable Ads initiative “
  25. — http://decknetwork.net/privacy/ We don’t track our readers in any way

    or allow any other behind-the-scenes shenanigans. We just serve useful, relevant ads in a simple, unobtrusive way to support independent publishers. “
  26. But who is going to use these systems when your

    personal information is so lucrative?
  27. ethic |ˈɛθɪk| noun [ in sing. ] a set of

    moral principles, especially ones relating to or affirming a specified group, field, or form of conduct
  28. The NSA woke up and said “Corporations are spying on

    the Internet, let’s get ourselves a copy” “ — Bruce Schneier https://www.schneier.com/news/archives/2014/04/surveillance_is_the.html
  29. decentralised, private, open, interoperable, accessible, secure & sustainable functional, convenient

    & reliable delightful respects human rights respects human effort
  30. decentralised, private, open, interoperable, accessible, secure & sustainable functional, convenient

    & reliable delightful respects human rights respects human effort respects human experience
  31. Quit painting a thin layer of cuteness over fundamentally broken

    interfaces. “ — “Dear Tech, You Suck at Delight” — Sara Wachter-Boettcher https://medium.com/@sara_ann_marie/dear-tech-you-suck-at-delight-86382d101575
  32. respects human rights respects human effort respects human experience The

    3 Rs of Ethical Design decentralised, private, open, interoperable, accessible, secure & sustainable functional, convenient & reliable delightful
  33. functional, convenient & reliable delightful respects human effort respects human

    experience decentralised, private, open, interoperable, accessible, secure & sustainable does not respect human rights
  34. functional, convenient & reliable delightful does not respect human rights

    respects human effort respects human experience
  35. NOPE OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE

    NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N
  36. We deserve to be able to take part in society,

    and use everyday things without our privacy being compromised
  37. “ Would Facebook really allow WhatsApp to throw away the

    business value in a 19-billion acquisition? Of course it wouldn’t. This demonstrates that the snoop value was in the metadata all along: the knowledge of who talks to whom, when, how, and how often. Not in the actual words communicated. — Rick Falkvinge
  38. “ The web, as it is today, exists because of

    an implicit understanding that ads pay for the content consumers love and, therefore, need to be seen. — Ben Barokas, co-founder and CEO, Sourcepoint
  39. NOPE OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE

    NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N OPE NOPE NOPE NOPE NOPE N
  40. t

  41. The average Facebook user spends 50 minutes on Facebook a

    day http://www.nytimes.com/2016/05/06/business/facebook-bends-the-rules-of-audience-engagement-to-its-advantage.html