Behavior Modes for UX

UX teams go to extraordinary efforts to outsource or research a set of personas to inform critical design decisions. Yet often these fictional artifacts of our early research become merely ghostly reminders of the people that use our designs in the real world. How can we better leverage these interesting character portraits? Can we somehow bring them to life to get a richer understanding of the experiences we’re designing? Behavior Modes introduces a new set of anticipated temporal complexities that nicely map to personas and scenarios, helping us to evolve more and more realistic stories with each iteration to drive key decisions throughout the UX design process.

I recently gave this talk out at Google in Kendall Square, Cambridge for UX Boston's evening of presentations on Design and Technology entitled 'Ideating Mobile, Prototyping w/ Sketch, and Behavior Modes!'. More details about the event and about UX Boston can be seen at:

http://www.meetup.com/uxboston/events/220346470/

Transcript

1. M O D E S behavior
3. welcome
5. UXBoston
6. lou suSi
8. myOwnMindLLC don’t just think about it
10. M O D E S behavior
11. but first …
14. time’s up!
15. thanks
16. and now …
17. M O D E S behavior
18. a storyfirst APPROACH tohuman-centered DESIGN.
19. story design 2015 our trendy fun in ux
20. waterfall
21. agile
22. fragile
23. UX lean
24. hybrid
25. Big D A T A and analytics
26. journeymapping
27. design service
28. first content
29. responsive
30. use case scenarios
31. first mobile
32. storytelling
33. but
34. design user-centered ? where’s the
35. where’d all the go people ? in the design process
36. story human the don’t forget
37. humanity don’t forget in design
38. human centered
39. personas
40. personas companies don’t know how to use
42. personas the story are really the most integral part of we’re telling through
 our experience design
43. personas we need to
 better understand how to leverage
44. to design and
 make meaningful experiences for people we’re designing for the
47. personas are meant to be performed
48. personas are meant to be immersive
49. personas are meant to be playful
50. patricia moore
53. user research gonzo
54. phenomenological research
55. person first
56. immersive methodologies
57. personas are the best way to use your research …
58. informed imagination and your
59. empathically understand to
60. what it might feel like
61. experience to actually
62. design your
63. human from another person’s perspective
64. the trick but here’s
65. play
66. perform
67. Be
68. but …
69. personas need a little help to really come to life
70. M O D E S behavior
71. person aka ‘the user’ motivation context device emotion
72. device how does the influence user BEHAVIOR ?
73. M O D E S behavior
74. let’s take a quick look at . . .
75. . . . an evolution of our devices
94. person aka ‘the user’ motivation context device emotion
95. M O D E S behavior
111. DESIGN needs to be more
112. immersive
113. tactile
114. collaborative
115. imaginative
116. yet informed
117. real
118. social
119. fun
120. as designers we need to
121. develop personas as we
122. get out of our own heads
123. get into the heads of our users
124. leverage human stories
125. as realistic as possible
126. research imagination &
129. THANK YOU
130. SpeakerRate http://spkr8.com/t/60101
131. stay in touch ls@loususi.com | @loususi @storyfirst | + storyfirst.com + loususi.com
132. M O D E S behavior