Innocent drinks: Hoe je van fruit een merk maakt

Transcript

1. hoe je van fruit een merk maakt Jiri Staats
3. I am Jiri head of marketing BLINI ambidexter GoJiri berry
4. our family pic, the best of nature and nothing else super smoothies innocent+ refreshments core juices kids shots
5. being innocent becoming successful with a purpose led business questions
6. we are innocent
7. where we come from who we are how we behave =
9. our (brand) personality honest natural playful unexpected
12. consumer communication
13. internal communication
14. our story
15. the boys
16. the idea
17. the solution making it easier to live well through the delicious goodness of fruit and veg
18. the beginning
19. from there to here
20. being innocent becoming successful with a purpose led business questions
21. from strategy to culture strategy workplace behaviour our drinkers making it easier to live well through the delicious goodness of fruit & veg
22. our three big dreams healthier planet healthier communities healthier people make it easier to live well through the delicious goodness of fruit and veg
23. 1. healthier people 2. healthier communities 3. healthier planet 98,4% of our ingredients come from sustainable agriculture according to FSA- SAI criteria or equivalent. Our products have no added sugar and only contain the same natural sugar as you’ll find in fresh fruit and veg. They also contain no artificial colours or preservatives. All our drinks are flash pasteurised to preserve the organoleptic and nutritional qualities of the fruit. our factory : the Blender We've built our small drinks factory, which runs largely on renewable energy. We are committed to halve our carbon emissions per litre of product by 2030. Our packaging is constantly being improved. We are constantly innovating in order to design ever more durable bottles. our commitments based on 3 pillars 10% of our benefits for good causes We encourage diversity and inclusion in all its forms throughout our company.. For over 19 years, we've been working with Petits Frères des Pauvres, which helps isolated elderly people. We've knitted nearly 4 million little hats and donated 800,000€ to the association.
24. regenerative agriculture as a new approach 57% of carbon emissions linked to the production* of fruit and vegetables a solution? the regenerative farming helping our farmers to be more resilient in the face of climate change preserve the soil and promote biodiversi ty ban deforestatio n and reduce waste of water *production includes growing the fruit and vegetables, processing them into juice and transporting them to the blender. ensure that there will be enough fruit & veg for generation to come
25. Helps to reduce our carbon emissions and runs on renewable energy. Our compressed air pipe cleaning system will reduce our water requirements by 50% compared with conventional systems. Awarded the BREAAM - Mention Excellence for our sustainability efforts in the factory. A great working environment for over 200 employees. 4 fully electric 50-tonne trucks are already transporting our orange juice. the Blender, a factory like no other
26. our B-Corp certification: a commitment to doing things right the B-Corp vision Not to be the best company in the world, but the best for the world innocent score 92,5 pts 105,2 pts 2018 2021 the winning balance
27. that stuff ain’t easy purpose people planet profit
32. things to remember 1. build a brand strategy with a clear vision 2. get everyone behind your strategy & embed it into your culture 3. live the values, be the brand
33. being innocent becoming successful with a purpose led business questions
34. thank you