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Playbook for a Successful Presentation: The 8 B...

Playbook for a Successful Presentation: The 8 Basic Components of Every Great Speech

Get the bonus at http://preshero.co/magic

Playbook for a Successful Presentation: the 8 Basic Components of Every Great Speech

Give me 5 minutes and I will give you the 8 steps of the journey from presentation ignorant to presentation overlord.

My name is Matteo and what you find here is based on my best selling presentation course Presentation Hero.

There is a common blueprint behind the all the best presentations. Unforgettable TED talks, Keynotes that change the business landscape, speeches that change history all follow the same storytelling structure.

This structure is at the core of what I teach at Presentation Hero Academy and I wanted to "free" this content for the world to see.

There are three questions that I want to answer:

Why do we enjoy some content more than other?
Why do some content get millions of shares?
Why do we remember only a small bit of the content we are exposed to each day?

I believe the answer lies in this "magic" blueprint.

It's magic only because it works every time. Infallibly. Since thousands of years. Because this "magic" blueprint is what we call storytelling and storytelling is as old as the human race.

This is exactly the right time to give storytelling the place it deserves: to be with us not only in social media, at the movies, in the theater. Storytelling needs to feel at home in our office, in the meeting rooms, in conference halls.

If you want to know more sign up for the complete course here. http://academy.preshero.co/

Matteo Cassese

May 27, 2015
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  1. There’s a common blueprint behind all the best presentations. Unforgettable

    TED talks, keynotes that model the business landscape, speeches that change history.
  2. I've come to understand this universal playbook after a few

    years of study. And now is the right time to share it with the world.
  3. I'm Matteo, by the way. I have a thing for

    presentations. Give me 5 minutes and I will give you the 8 steps of the journey from presentation ignorant to presentation overlord.
  4. Before we start, you can always download this presentation at

    preshero.co/magic You will receive the presentation in PDF format + a coupon to get 10% off any of my presentation courses. THIS IS A LINK!
  5. 1

  6. There’s always someone who doesn’t ! ! ! ! !

    ? Even if most everyone knows you
  7. 2

  8. “During the talk I will tell you 3 stories that

    will last 5 minutes each” For example:
  9. 3

  10. The reason to attend was strong enough! Now they need

    the motivation to follow through till the end ?
  11. 4

  12. You create a new concept in the minds of the

    audience MARKETING PITCHING
  13. BEGINNING END What is the transformation? The one thing that

    changes between the beginning and the end of your presentation
  14. 5

  15. And that’s fine! Each individual in your audience will react

    to your material in their own unique way
  16. How do you please everyone? YOU DON’T! And don’t ever

    try to please everyone at the same time!
  17. Transforming your audience into a group is the hidden goal

    of any presentation But how would you achieve that?
  18. How do you transform your audience into a group? The

    individuals in your audience become a group by experiencing your presentation together
  19. 6

  20. 7

  21. A summary helps your audience go back to their day,

    changed by the core transformation
  22. A summary is the only moment when you’re allowed to

    use bullet points But a summary doesn’t need to be just a bulleted list...
  23. You capitalize on this level of excitement in two ways:

    It will be easier for your audience to remember what you say to make sense of what you say
  24. 8

  25. E’ aperto il dibattito... come rendiamo data, meaning, memory e

    action? Your audience can make sense of your data and transform it into meaning. i DATA i MEANING They may even remember your data, but... MEMORY i
  26. i MEANING MEMORY i ACTION E’ aperto il dibattito... come

    rendiamo data, meaning, memory e action? If you want to make sure they will remember what you said, transform your data into action.
  27. You can end with a business related call to action.

    You can end on a hope or a wish. You can end with a quote or word of wisdom.
  28. You are allowed to ASK for something back. If you

    gave a lot away during your presentation
  29. WHO YOU ARE WHY YOU ARE THERE WHY THEY ARE

    THERE CLIMAX SUMMARY TO DOS ENDING
  30. WHO YOU ARE WHY YOU ARE THERE WHY THEY ARE

    THERE TRANSFORMATION REACTIONS CLIMAX SUMMARY TO DOS ENDING
  31. <------------------ contenuto ------------------> <------------------ eventuale box ------------------> What’s next? Getting

    even deeper into structuring, designing and delivering presentations with the Presentation Hero Academy.
  32. And if you download this presentation you get 10% off

    any Presentation Hero Academy course. preshero.co/magic DUH...
  33. This presentation is now a Creative Commons content under the

    Attribution license. Matteo Cassese Presentation Hero Academy preshero.co
  34. This means that you can build upon it, remix it,

    use it in your classes, publish it in your books and blogs. You can even create your own course based upon it. All you need to do is credit me, the Academy and link to preshero.co
  35. Thank you, I appreciate you reading this far! You can

    follow me on twitter. I’m @matteoc
  36. PHOTOS - Creative Commons – Attribution (CC BY 2.0) Project

    365 #169 by Pete on Flickr Public Domain Eiffel Tower Construction from 1889 World Fair from Public Domain Archive Public Domain Utenriksminister Trygve Lie besøker Sverige by National Archives of Norway from Flickr My New Plates by Tracy Hunters from Flickr Time is ticking out by mao_lini from Flickr Coquille d'escargot by Jrm Llvr on Flickr Splish by Jez Elliott on Flickr Structure de passerelle en acier by Frédéric BISSON on Flickr ICONS - Creative Commons – Attribution (CC BY 3.0) Crowd designed by Alex Kwa from the Noun Project Projection Screen designed by Garrett Knoll from the Noun Project Frame designed by irene hoffman from the Noun Project Transform designed by Daniel Hug from the Noun Project Independent designed by Griffin Mullins from the Noun Project Picture designed by Chris Clausen from the Noun Project Compass designed by Jens Windolf from the Noun Project Compass Rose designed by Proletkult Graphik from the Noun Project Book designed by Edward Boatman from the Noun Project CREDITS Smile by Nazer Khalid on Flickr Lexington Elementary Orchestra by Juhan Sonin on Flickr your choice! (cc) by Martin Fisch on Flickr Hide And Seek by Emilio Labrador on Flickr Public Domain Sherlock Holmes from Anglotopia Ovation by Ben+Sam on Flickr Hang Glider Jockey's Ridge by bobistraveling on Flickr Tandem flying by Ben Stanfield on Flickr
  37. PHOTOS - Creative Commons – Attribution (CC BY 2.0) Ka’ena

    Point by Matt Bonam on Flickr A Mercators Chart by maps.bpl.org on Flickr Polka! by nicolaitan on Flickr It's a No! by smlp.co.uk on Flickr Snapseed Parashute by rodtuk on Flickr Sarangkot Flight by Dhilung Kirat on Flickr CREDITS