Users Don't Bite

Given at iOSDevUK Sept 2014.

As developers, it's not always about code. Spending time with our users, figuring out why they do what they do, is only beneficial to the products we build as well as to ourselves. Find out why you should get more involved with user testing, as well as how.

Transcript

1. Users don’t bite
2. ! Oxford Street
3. users much time very daunting such confusing *wow*
4. Piece of CRAP“Won’t connect. Deleted the app.”
5. people much fun very useful such information *wow*
6. ! User testing
7. Analytics Tells you what This tells you why
8. ! obvious & effortless
10. ! Donald Norman
11. 1Raise consciousness
12. 2Give designers principles to follow
13. 3Make the point to manufacturers
14. 3Make the point to manufacturers “They ought to be doing a better job”
15. 4Encourage consumers to complain
16. we manufacture applications
17. ! iPhone has become an every day thing
18. It’s got to be better
19. how?
20. Listen to the people using the things every day
21. We know this. Why aren’t we doing it?
22. We forget
23. We don’t know how
24. We don’t see the benefit
25. We’re scared
26. ! Getting involved makes you a better Developer
27. 1Save dev time. Throw away less code
28. Spent 9 months developing Tested the day before launch Ranked lowest in comparison to competitors CEO pulled the plug Money transfer site
29. 2Build a better product from day one
30. 3We can help. We know what’s possible
31. 4Data driven decisions in your team
34. 5No one starts out with all the answers
35. 6Helps you understand changes
36. 7Helps connect to the people you build for
37. !
38. 7Helps connect to the people you build for
39. ! How does this fit in
40. watch one session a week
41. brings people & experiences into discussions
42. Put it into people’s hands
43. ! DIY
44. people
45. Target audience 5 people 80% usability issues Aim for 6-8 User profiles
46. content
47. Tasks Prep Observations Prompts Questions Discussion guide
48. “Could you delete a notebook?”
49. Prep Have the right content Follow up from previous tasks Print outs
50. Observe Do they ever swipe? Can they press the cross easily? How do they respond to the prompt?
51. Prompt How would you think you could do that? How do you do this normally/elsewhere? Why did you want to do that? Why do you feel this way?
52. Ask What do you think happened to the content? Did you feel you could do this by accident? Why did you do what you just did? What did the action remind you of?
53. Measure How easy was that? (1-5) What did you like? How could it be better?
54. Preparation
55. Welcome them “We’re testing the product, not you” “Please, talk out loud” “Nothing will offend us” Preparing the participant
56. interaction
57. Don’t help Don’t encourage Use your prompts Keep the conversation going During the session
58. After
59. Repetition of the good & bad “How much would you pay?” Likelihood of recommendation (1-10) (NPS) “What would we need to get to that 10?” Closing questions
60. ?? Profit
61. Focus on observation Be positive Be conversational Tips
62. outcomes
63. Any major issues will surface This is a good thing You can still do something about them What to do with results
64. Piece of CRAP“Won’t connect. Deleted the app.”
65. I love this app“Can’t live without it. Amazing!”
66. ! Oxford Street
67. ! there’s nothing like watching a person in love with something you’ve made
68. Thank you Maxim Cramer @mennenia credits: unsplash.com | sxc.hu