Running Usability Studies

Quick introduction to the various aspects of running a practical usability study.

For London's Design and Banter meetup (http://designandbanter.com), February 2015.

Transcript

1. RUNNING USABILITY STUDIES
2. DISCUSSION GUIDES
3. Questions
4. Questions WHICH QUESTIONS ARE YOU TRYING TO ANSWER?
5. TOP UP
6. “WHERE DO YOU ADD THE OPTIONS TO EXTEND OR REPEAT A MONTHLY PLAN?”
7. Build
8. Build GET YOUR HANDS ON THE REAL THING ASAP
9. Build (or prototype) GET YOUR HANDS ON THE REAL THING ASAP
10. REPEAT PLAN
11. ADD MONTH
12. Scenarios
13. Scenarios CREATE A JOURNEY FOR A USER TO WALK THROUGH
14. “YOU’VE JUST PURCHASED A SIM AND GOT ONE MONTH FREE. WHAT WOULD YOU DO TO CONTINUE YOUR PLAN?”
15. Prompts
16. Prompts PREPARE FOR THE SILENT THINKER
17. “WHAT THOUGHTS DO YOU ASSOCIATE WITH THE ELEMENTS YOU SEE ON THE SCREEN?”
18. State
19. State WHAT STATE SHOULD THE APP BE IN?
20. “SO YOU PURCHASED A PLAN FOR MARCH. NOW IT’S APRIL. WHAT WOULD YOU DO NEXT?”
21. PARTICIPANTS
22. Profile
23. Profile WHAT KIND OF PEOPLE WILL YOU TEST ON?
24. IPHONE USER ANY AGE/GENDER USER OF SIM ONLY PLANS
25. Incentive
26. Incentive WHAT ARE YOU WILLING TO OFFER IN RETURN?
27. Advertisement
28. Advertisement WHERE WILL YOU FIND SOME USERS?
29. GUMTREE FACEBOOK / TWITTER COMMUNITY SITES/FORUMS
30. SESSION
31. Comfort
32. Comfort THEY HAVE TO BE ABLE TO TELL YOU ANYTHING
33. “WE TESTING THE PRODUCT, NOT YOU. NOTHING YOU SAY OR DO IS WRONG.”
34. Chatty
35. Chatty KEEP THE CONVERSATION FLOWING AT ALL COSTS
36. Don’t help
37. Don’t help TRY. TO. REFRAIN.
38. Observe
39. Observe WHAT GESTURES DO THEY USE? WHAT BUTTONS DO THEY PRESS?
40. ANALYSE
41. Pass/Fail
42. Pass/Fail IF YOU HAVE TO ASSIST, IT’S A FAIL
43. Scales
44. Scales ”ON A SCALE OF 1-5, HOW EASY/HARD WAS THAT?”
45. NPS
46. NPS “WHAT DO WE NEED TO DO TO GET THAT 10?”
47. BIG ISSUES WILL SHOW THEMSELVES
48. RINSE. REPEAT.
49. THANK YOU!
50. QUESTIONS? @mennenia IOS DEVELOPER [SWIFTKEY]