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[mercari GEARS 2025] A New Era of Data Utilizat...

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November 14, 2025

[mercari GEARS 2025] A New Era of Data Utilization Driven by AI/LLMs - Creating an Analytics Platform for Humans and Data Analysis AI Agents to Collaborate

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mercari PRO

November 14, 2025
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  1. A New Era of Data Utilization Driven by AI/LLMs: Creating

    an Analytics Platform for Humans and Data Analysis AI Agents to Collaborate
 Kentaro Kobayashi
 Mercari / Manager
 Naofumi Yamada
 Mercari / Analytics Engineer

  2. How We Got Here: The Groundwork for Success
 A Strong

    Data Foundation
 Standardized data created the perfect environment for AI
 +
 Early & Continuous LLM R&D
 Accumulated knowledge was the key to unlock potential
 =
 Socrates_
 An Inevitable Outcome

  3. How Socrates "Learns"
 Direct Feedback Indirect Feedback Collective Feedback Socrates

    continuously learns and evolves from every form of feedback. Rewrite
  4. Our Approach: Start Simple, Learn Fast
 
 Build a PoC

    Quickly Release to Users Early Since advanced AI is now more achievable, our process is built for speed: build, release, and iterate.
  5. The Vision: From Reactive Analyst to Proactive Guide
 BEFORE: Analyst


    AFTER: Guide
 A tool to find answers
 = Human asks, AI answers
 A partner to discover insights
 = AI proposes, Human decides

  6. Our Four Guiding Principles
 1. Proactive over Reactive 2. Integrated

    over Fragmented 3. Trust First 4. Data and Knowledge