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Design @ Startups

Design @ Startups

A quick slide deck from a talk given at the July Rochester Tech Startups roundtable at the RIT Center for Student Innovation.

I discussed why design is important, the trinity of startup founder roles, and the red flags & challenges when recruiting design-oriented co-founders.

Nathan Henderson

July 25, 2012
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Transcript

  1. WHY DESIGN? • Design is how it works • If

    you’re building it, you’re designing it • Companies that design (and care about design), win…big. • DESIGN IS HOW IT WORKS
  2. RED FLAGS • “I just need someone to build it”

    • “I need someone who knows XYZ technology & uses XYZ so ware” • “Let’s get to MVP, we can worry about design later” • “It’s like a gami ed social Etsy bootstrap for cats!"
  3. WE MAY BE HARD TO FIND • Many people, particularly

    in this area, have (or want) steady employment w/ bene ts • Some employed designers may have non- competes or “no moonlighting” clauses • You may be hard to take seriously. Set yourself apart with actions, a plan, and a willingness to listen.
  4. ARE YOU LOOKING FOR A CO-FOUNDER? • Are you open

    to accepting input? Can your product/service change as it’s built? • Are you willing to share success? • Can you excite & entice others with your vision? Does it become a shared vision?