Design Systems: UX

In this talk given at the Figma Nigeria meetup, I explore how you can optimize your user's experience.

Transcript

1. DESIGN SYSTEMS: UX.
2. Neo Ighodaro CTO, HOTELS.NG @NEOIGHODARO [TWITTER / GITHUB]
3. DEFINITION / GUIDELINES / PROCESS
4. DEFINITION
5. INFLUENCING BEHAVIOUR USING VISUALS, CONTENT AND INTERACTIONS.
6. BASED ON THE UNDERSTANDING OF EMOTION, PERCEPTION, AND HABITS.
7. GUIDELINES
8. UNDERSTANDING THE USER ...and that you are not the user.
10. UNDERSTANDING HOW YOUR USER PERCEIVES THE WORLD GENERALLY.
11. DON'T MAKE YOUR USER HAVE TO THINK.
12. BEING COOL JUST BECAUSE, ISN'T COOL FOLLOW THE NORMAL CONVENTIONS BUT BE UNIQUE
13. PROCESS
14. DO YOUR RESEARCH TALK TO PEOPLE. USE SOME ANALYTICS DATA. TALK TO PEOPLE. SOCIAL MEDIA. TALK TO PEOPLE. TALK TO PEOPLE. TALK TO PEOPLE.
15. CREATE CREATE YOUR DESIGN SOLUTION. WIREFRAMES + PROTOTYPES
16. TESTING TALK TO PEOPLE. A/B TESTING. WATCH PEOPLE INTERACT WITH THE PRODUCT. CHOOSE YOUR USER.
17. REFINE BASED ON FEEDBACK PEOPLE THINK DIFFERENTLY. CHOOSE THE FEEDBACK CAREFULLY. CHANGE BASED ON FEEDBACK.
18. &
19. REMEMBER
20. DESIGN IS NOT HOW IT LOOKS. DESIGN IS HOW IT WORKS.
21. THANKS!