Building an AI app on Azure and want to know the easiest way to let users sign-in? We'll show you how to setup built-in authentication on Azure App Service and Azure Container Apps. With built-in auth, employees can sign-in to either a workforce tenant or, thanks to Entra External ID, consumers can sign-in with a one-time passcode, username/password, or Google/Facebook login. Then your Azure app can display user details like their name, with minimal code changes. We'll demonstrate how to setup built-in auth to your apps using either the Graph SDK and the newly released Graph Bicep provider, and provide links to samples with full code provided.