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Redesign with URL change

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for Pavel Ungr, SEOloger Pavel Ungr, SEOloger
February 12, 2019
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Redesign with URL change

What to do and what beware of, when you do redesign with URL change.

Avatar for Pavel Ungr, SEOloger

Pavel Ungr, SEOloger

February 12, 2019

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Transcript

  1. REDESIGN WITH URLS CHANGE Pavel Ungr | SEO specialist since

    2005 @PavelUngr_eng [email protected] www.pavelungr.com

  2. [email protected] WWW.PAVELUNGR.COM EVERY URL

  3. [email protected] WWW.PAVELUNGR.COM ALMOST EVERY URL CHANGE = RANKING DROP

  4. [email protected] WWW.PAVELUNGR.COM URL CHANGE IS BUSINESS ISSUE, NOT SEO

  5. [email protected] WWW.PAVELUNGR.COM IF URL CHANGES, 301 REDIRECTS

  6. [email protected] WWW.PAVELUNGR.COM EVERY REDIRECT > TEMPORARILY DROP

  7. [email protected] WWW.PAVELUNGR.COM I NEVER EXPERIENCED REDIRECTS WITHOUT

  8. [email protected] WWW.PAVELUNGR.COM COMMON REDIRECTS MISTAKES Redirect chains Redirects to errors

    Not redirected URLs Lost old redirects Links to redirects

  9. [email protected] WWW.PAVELUNGR.COM DON’T CHANGE URL STRUCTURE!

  10. [email protected] WWW.PAVELUNGR.COM CHANGE URL STRUCTURE IS LIKE HELL

  11. [email protected] WWW.PAVELUNGR.COM PAIRING WITHOUT PAIRING ASSETS

  12. [email protected] WWW.PAVELUNGR.COM HOW TO GET URLS Sitemaps Search Console Crawl

    PPC Google Analytics Ahrefs

  13. [email protected] WWW.PAVELUNGR.COM REMOVE DUPLICATES – OpenRefine, Excel

  14. [email protected] WWW.PAVELUNGR.COM STATUS CODES CHECK – JUST 30x & 200

  15. [email protected] WWW.PAVELUNGR.COM INDEXED URLs CHECK – JUST INDEXED URL

  16. [email protected] WWW.PAVELUNGR.COM PAIRING URL LIST INDEXED Přesměrování 301 200

  17. [email protected] WWW.PAVELUNGR.COM PAIRING BY … Product ID Titles Match content

    blocks match 80 % content match Headings match

  18. [email protected] WWW.PAVELUNGR.COM WHO HAVE TO DO IT? DEVELOPERS

  19. [email protected] WWW.PAVELUNGR.COM WHO HAVE TO DO IT? SOMETIMES … DEVELOPERS

    DOESN’T KNOW HOW …

  20. [email protected] WWW.PAVELUNGR.CZ CALL SEO AVENGER! aka technical SEO guy

  21. [email protected] WWW.PAVELUNGR.CZ

  22. [email protected] WWW.PAVELUNGR.COM

  23. [email protected] WWW.PAVELUNGR.COM

  24. [email protected] WWW.PAVELUNGR.COM

  25. [email protected] WWW.PAVELUNGR.COM

  26. [email protected] WWW.PAVELUNGR.COM

  27. [email protected] WWW.PAVELUNGR.COM

  28. HAPPY REDIRECTING! [email protected] +420 608 654 501 www.pavelungr.com @PavelUngr_eng pavelungr

    PavelUngr Pavel Ungr | SEO specialist