Share
Embed
Transcript
47 slides
-
How To Navigate Enterprise SEO in 2026 Gus Pelogia |
guspelogia.com -
Gus Pelogia | guspelogia.com 14y in SEO From Brazil, based
in Ireland Slides on guspelogia.com/hive -
AI has changed how we do a lot of things
in SEO Gus Pelogia | guspelogia.com -
Gus Pelogia | guspelogia.com Commoditized Differentiated Content Strategy AI Assisted
Coding Knowing Internal Systems -
Gus Pelogia | guspelogia.com Before Now Clicks AI Answers Pure
SEO Brand Authority matters more Keywords as a proxy Uncertainty around prompts -
Product Requirements Gus Pelogia | guspelogia.com Minimum Viable Product Looking
for new internal data points Optimize for KRs What I do, still the same -
How I do it, quite different Talking to Code Gus
Pelogia | guspelogia.com 01 Prototyping 02 Using MCPs 03 Vibe-coding 04 -
To sense check my work vs other enterprise SEOs Gus
Pelogia | guspelogia.com -
Linda Hogenes Gus Pelogia | guspelogia.com Anke Probst I surveyed
my in-house peers Renee Girard Simone De Palma Harry Clarkson-Bennett Jan Caerels Victor Pan Jarrett Weathersby Emma-Jane Stogdon Unnamed SEOs ? -
I was tasked with the job to improve information gain
Gus Pelogia | guspelogia.com -
Glean SourceGraph Internal MCPs Gus Pelogia | guspelogia.com 01 Do
we have a database that tracks how long it takes to hire for specific job titles? 02 03 What API should I use to request salary data? Write a Jira ticket (Task) on [Explorer SEO] project explaining the steps to connect our pages to this service. Include API end point, repo and wiki links. Using AI to check wikis and code -
Gus Pelogia | guspelogia.com AI helped to find some of
these data sources Time to Hire Remote Part-Time Salary Job Openings No Degree -
Are SEOs using AI to read code? Gus Pelogia |
guspelogia.com -
Pre-AI, we always had to ask a designer to get
nice visuals Gus Pelogia | guspelogia.com -
We still need them to get the real deal, but
a conversation starter can be vibe-coded Gus Pelogia | guspelogia.com I replaced my entire team of [whatever] by AI agents 🙄🙄 -
Holiday Cost Calculator Gus Pelogia | guspelogia.com I wanted to
create a a web page just the design for for a small tool I I want to build. And it's a it's a travel holiday cost calculator. It should allow fields like flight tickets, hotel, and estimate the cost of a meal per city, which should allow me to put the size of the family. So you can have an overall idea of the cost. And then calculate what is the cost per day. I want something very visual and easy to understand and of writing a long document. I would like just to show this to my company so they can understand what's the vision behind it. -
Job Comparison Tool Prompt 1 Gus Pelogia | guspelogia.com I'd
like a prototype for a tool that compares multiple jobs. I'd like to add fields like: Compensation: base salary, annual bonus, RSU, other payments. Benefits: health insurance, number of days off, parental leave. Work-life balance: remote work, commute time, commute cost, number of remote work days. ⌨ -
Job Comparison Tool Prompt 2 Gus Pelogia | guspelogia.com I'd
like it to follow the color pallet of Indeed.com. Please add some more colors to make it more visually appealing. I also need an answer at the end declaring the winner. Add real job examples and numbers instead of "Job A" and " Job B" ⌨ -
Keyword Research, the MCP way Keywords that combine "high paying"
+ job title Not all “high paying” keywords are relevant. Not every keyword deserves a page Gus Pelogia | guspelogia.com -
“High Paying” Keywords Prompt 1 Gus Pelogia | guspelogia.com Check
SEMRush in USA and look for keywords such as: high paying, top paying, highest paying, always followed by a specific profession or area. Here are some examples: high-paying nursing jobs high-paying pharmacy jobs high-paying psychology jobs high-paying retail jobs Find me every keyword variation that has at least 10 in search volume and return them by group (all "nursing", "retail", "security", etc in one group). Return a table with Group and Total Search Volume. No need to list every single keyword. Use exclusively SEMRush for this. ⌨ Required MCP 01 Examples 02 Output 03 -
SERP Scraping Gus Pelogia | guspelogia.com Use DataForSEO to check
the top 10 organic results for “high paying” keywords: high paying marketing jobs high paying sales jobs high paying retail jobs I need local rankings for the 10 cities with highest population in the UK. ⌨ Required MCP 01 Examples 02 Output 03 -
Are SEOs using MCP servers from SEO tools? Gus Pelogia
| guspelogia.com -
I've been called scrappy a few times Gus Pelogia |
guspelogia.com -
Someone who is tenacious, spirited, and unwilling to give up,
even when facing tough opposition Gus Pelogia | guspelogia.com -
I was called scrappy when I started vibe coding in
2025 Gus Pelogia | guspelogia.com -
Related Articles Finder Tag Matching Vibe coding tools Gus Pelogia
| guspelogia.com -
Related Articles Finder Gus Pelogia | guspelogia.com Thousands of articles
missing internal links Previously done manually, slow and boring Automate linking with topically related articles -
Gus Pelogia | guspelogia.com URL Related URL 1 Related URL
2 how-to-pace-yourself-at-work how-to-organize-your-desk how-to-plan-your-day how-to-outline-text-in-powerpoint how-to-rotate-powerpoint-slide how-to-share-powerpoint how-to-organize-your-gmail-inbox how-to-schedule-email-in-gmail how-to-create-an-email-list Related Articles Finder -
CTA Matching Gus Pelogia | guspelogia.com Articles are about a
specific job, but CTAs are generic Articles may related to multiple job titles Map existing list of jobs titles to CTAs inside articles -
Slides guspelogia.com/hive Gus Pelogia | guspelogia.com Help me reach 12k
linkedin.com/gpelogia