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bSEO - How to write THE perfect SEO ticket for ...

bSEO - How to write THE perfect SEO ticket for your devs

Gus Pelogia

April 25, 2024
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  1. How to write THE perfect SEO ticket for your devs

    Gus Pelogia Indeed @pelogia speakerdeck.com/pelogia
  2. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo <meta title="Can we

    do this real quick?"> console.log("Where are the guidelines?")
  3. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Sure… (this wasn't

    on the brief though) We found 50 urgent SEO issues! Let's get them done ASAP to increase sales!
  4. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Today’s goal Learn

    how to write great tickets for devs to deliver higher SEO impact
  5. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Page Mockup (UX)

    Write HTML to render page Before After Create Author CMS fields This Ticket
  6. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Promote authors Highlight

    E-E-A-T signals Show who is behind content Create Author CMS Fields
  7. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Explain the work

    to be done What exactly are they building? What is NOT part of this request?
  8. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo FIELDS TYPE MANDATORY?

    Author Name Short text Yes Author Bio Rich Text Yes Social Links - LinkedIn Url No Social Links - Twitter Url No Author Website Url No Author Image Asset No Education Text No Role Text No
  9. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Bulk page creation

    (one per author) All fields exist on the CMS HTML code Structured data Gather author info INCLUDES NEXT TICKETS
  10. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Defining required tags

    Create tagging service backend Before After Create tagging fields on CMS This Ticket
  11. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Use for internal

    linking (e.g."Related Products") An interface that allows easy page tagging Use for analytics (e.g. measure performance per page) Tagging Tool
  12. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Explain the work

    to be done What exactly are they building? What is NOT part of this request?
  13. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo TAG NAME CONTENT

    EXAMPLE Author Kelvin Newman Topic Running Product Category Smartphone, Accessories Occupation Software Engineer International delivery Yes Remote work Allowed Add these fields to the CMS
  14. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Tag fields are

    available to be populated Tagging backend tool Build use cases INCLUDES NEXT TICKETS Bulk page tagging
  15. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Writing great tickets

    is important, but… Do you know how many tickets your devs have to execute?
  16. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Some more tips

    that will help you get your tickets done, without frustration
  17. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo 30 minutes, daily

    Plans for the day Questions Announcements Understand how busy they are
  18. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Story points* are

    units of measure for expressing an estimate of the overall effort required to implement task *Adapted from Atlassian Blog How many hours story points does this take?
  19. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Overtime, you'll learn

    by heart: • Create a CMS field: ~1 Story Point • Bulk text update (e.g. page title) update: ~2 Story Points • Investigate why links are loading in JavaScript: ~3 Story Points • Create front end for new page type: ~ 5 Story Points How many hours story points this takes?
  20. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Sprint planning TICKET

    STORY POINTS URGENCY Bulk update page title on 1k pages 2 High Update plugin [name] to latest version 2 High Fix all 404 instances in [domain] 1 Medium Create new "Free Delivery" field on CMS 1 Medium Render "salary" field on HTML 2 Medium Build Interaction Counter in blog pages 2 Low Create mockup for homepage redesign 4 Low
  21. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo TICKET NEW BUSINESS

    NEEDS Fix all 404 instances in [domain] Small nr. Of pages have an issue, editor to fix manually Create new "Free Delivery" field on CMS Nr. of "Free Delivery" items is too small. Not a relevant revenue driver. Create mockup for homepage redesign Redesign require approval of director in maternity leave Reevaluate your priorities every sprint
  22. Gus Pelogia | guspelogia.com | speakerdeck.com/pelogia #brightonseo Every new thing

    you do, even the small ones, means something else won’t be done